instructional guide communications : from print to radio

Instructional

Guide

Communications:

From Print to Radio

During this unit you are going to:

Design, develop and implement different types of commercial projects promoting school spirit.

Create an advertising firm for your school.

Your advertising team will:

Create an address, logo and motto for your team.

Identify your primary and secondary audiences.

Do market research, and design and create print and radio advertisements.

* Working as a team is important for your firm to succeed.

Your Target AudienceWho will buy your product?

Decide who your target consumers will be.

Design your advertisement to reach these people.

Identify a secondary audience.

Market ResearchWhat Do the Customers Like?

Examples of questions you might ask:

What is your favorite color? What kind of music do you prefer?

Record the results of your surveys in a chart or graph.

Elements of Design

Lines Shapes Mass Texture Color

Five basic elements of design can be used to convey a message without words or images.They are:

Lines

Organize the message

Provide texture

Simulate motion

Guide the eye

Convey a common

meaning

Lines

Can be: Curved or straight Solid or dashed Thick or thin or variable widths

Can end with: Ragged edges Blunt ends Curved shapes

Rhythm

Repeating lines and shapes can provide a design feature called Rhythm.

Shapes

Organize a message

Convey meaning

Guide the eye

Can be used separately or with other shapes or lines to:

Shapes3 Types:

Geometrical- shapes such as squares, circles, triangles, cones and hexagons.

Natural- shapes found in nature such as tree leaves or painted shapes such as paint splashes.

Abstract- stylized versions of existing shapes.

Mass

Can be used to: Accommodate information or content of a

message Provide emphasis Create contrast Convey a mood

Relates to the height, thickness or depth of a piece.

Texture

• Always a part of a design whether or not it is intentional

•It is the visual or tactile surface characteristics of a piece

•All objects and surfaces have texture

•Texture can be created with paper or other materials

Color

Required for good design

Creates moods

Evokes emotions

Enhances the message

Be sure to pick a color that reaches your target audience.

Balance

2 Types:

Formal Balance- if the print was divided in half, top to bottom or left to right, the halves would contain the same basic elements.

Informal Balance- when one or more parts of the print’s design are off-center and the halves don’t match.

Contrast

Goes hand-in-hand with color.

Your advertisement should have colors that catch the eye and the print should contrast with the background.

Look at road signs as a good example of contrast. They are quickly and easily read from a distance.

Print AdvertisementsTime to give it a try!

Design a T-shirt using logos, mottos, colors, layout and design.

You are trying to communicate an idea to your audience and increase school spirit.

The main idea should be clear and expressed in bold pictures or print.

The shirt should not be cluttered and should have only elements that add to it’s effect.

Audio Advertisements

Write and record a radio advertisement to increase school spirit.

You can use jingles, the school song, school sound effects, and information to get the attention of your audience.

Rehearse everything out loud to hear how the lines flow together.

Before You Start.

Important Terms: Audience- The people who receive a communication

message Logo- A symbol that represents a specific product or

company. Motto- A phrase, sentence, or words that represents a

product.

*Follow the Engineering Design Process to create your design.

Discussion

EngineeringDesignProcess

Step 1 – Identify a challenge

What message do you want to send? Who is your audience?

How will you reach them? What do they like?

Step 2 – Explore Ideas

Brainstorm ways to make your T-shirt and commercial.

Choose the top 2 ideas.

√ Identify a challenge

Step 3 – Plan and Develop

Create a plan. Keep a journal of all your ideas

and work you have done.

√ Identify a challenge

√ Explore Ideas

Step 4 – Testing and Evaluating

Test your product with 3 people. What do they think of your

product? Are there things you should

change?

√ Identify a challenge

√ Explore Ideas

√ Plan and Develop

Step 5 – Presenting the Solution

What is the best thing about your product?

How could you improve your product more?

How well did your team work together?

Would you do anything differently next time? √ Identify a challenge

√ Explore Ideas

√ Plan and Develop

√ Testing and Evaluating