integrated digital marketing strategies for your website

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Integrated Digital

Marketing Strategies

BY: AIDA ROJAS

Your website is only the beginning

It is a lot like having a baby . . .

Integrated Media Components

Website

Blog

Newsletter

Social Channels

Mobile Experience

Product / Service

Landing Pages

Email Marketing

More*

Content Strategy

Plan, organize, and create a content calendar

Determine the frequency and length of each piece

Create images, videos, infographics and other media

Identify your markets frequent questions, objections

Allow flexibility for Real-time content creation

Demonstrate consistent voice, messaging, branding

Marketing Strategy

Positioning of your brand / product / service

Create personas to cater to your audience ( Niche )

Business plan, monetization, and structure

Continual innovation and improvement from feedback

Build and design value-driven marketing collateral

Reputation management and ongoing optimization

Traffic Strategy

Establish touch points for people at different stages

Determine channels social, PPC, organic, etc.

Podcasts, Webinars, and other media sources

Joint Ventures, List building, and Collaboration

Public relations, media appearances, etc.

Integrated with social media, SEO, and content strategy

Social Media Strategy

Establish a consistent social media voice and tone

Automation and management of social media channels

Filter your audience and direct them to proper medium

Leverage social media for highly targeted traffic

Social media branding, design, and engagement

Social media integration with blog, site, landing pages

Optimization Strategy

Use tools to automate, optimize, and raise conversions

Collect, analyze and organize relevant data

A/B Testing of copy, design, and other media components

Track traffic, measure trends and make needed changed

Ongoing optimization of website, content, landing pages

Staying up to date with new trends and technologies

Conversion Strategy

Landing Page design, copy, and optimization

Design give-aways, white papers, and freebies

Website newsletter sign ups and opt-in pages

Social media specific landing pages and offers

Product / Service upgrades, add-ons, cross promotion

Lead generation through use of integrated channels

Mobile Marketing Strategy

Full mobile website or responsive web design

Applications to supplement digital experience

Think mobile first and be proactive

Enhance tablet / smartphone shopping experience

Integrate mobile optimized content, video, social

Apply mobile marketing specific best practices

Connection Strategy

People want to connect with people, not brands

Add personality to your business / personal brand

Be authentic, helpful, friendly, respectful and human

Repetition and consistency strengthens connections

Engage with others and participate / initiate conversations

Build and nurture relationships through value and content

So Your Website Is Live!!

What is Next?

NEVER STOP IMPROVING!

Aida Rojas WordPress Entrepreneur, Designer, and Blogger. I am

passionate about storytelling and content marketing. I

help small business owners create growth focused

digital marketing strategies .

Blog : AidaRojas.com

Website : iSocialDesign.com

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