integrated marketing communications (ziggz.net) - case study

ICMFORPRO_AM

CONCLUSION&

CASESTUDY

` DR.HTETZANLINNHtetZanLinn@HtetZanLinn.com

Marketingisa

BIGGNARLYPROBLEM

inEVERYorganization.

DR.HTETZANLINNHtetZanLinn@HtetZanLinn.com` DR.HTETZANLINNHtetZanLinn@HtetZanLinn.com

Technology has change the game.

Game Changer

Ability to convert ceiling in to floor!

Ann Handley: “Take your brand out of the story. . . . . .Make your customers the hero.”

Our Natural Instinct

Content Marketing

What Brands Publish

What Customers

Want

Charity

StorytellingIsTheNewMarketing

` DR.HTETZANLINNHtetZanLinn@HtetZanLinn.com

BEREMEMBERBEDIFFERENT

` DR.HTETZANLINNHtetZanLinn@HtetZanLinn.com

http://www.xmind.net/m/RTTa

` DR.HTETZANLINNHtetZanLinn@HtetZanLinn.com

DR.HTETZANLINNHtetZanLinn@HtetZanLinn.com

IMC.xmind

CASE STUDY

Steps

1. TEAM FORMING & ROLES DELEGATION

2. CHOOSE BUSINESS

3. SELECT TARGET CUSTOMERS

4. CREATE CUSTOMER CENTRIC VALUES

5. DEVELOPE CUSTOMER CENTRIC MESSAGES

6. SELECT CHANNELS

7. TRANSMIT WITH CREATIVITY

8. ANALYZE THE RESULTS

9. PUBLIC RELATIONS

10. RE-THINK !

MARKET ING

DR.HTETZANLINNHtetZanLinn@HtetZanLinn.com

1 BUILD CONTENT HUB

BUILD CONTENT HUB1

Content Marketing Roles and Functions

Content Marketer / Editor

Strategizes, writes, and oversees content

projects to ensure brand consistency and

alignment with business objectives.

Community Manager

Distributes content across social channels,

engages online communities, and

contributes to content projects.

Designer

Brings content to life through the user

experience and rich visuals.

Contributors

Any content creator- blogger, photographer,

designer — who contributes to your

project.

SEO / Paid Specialist

Manages the paid distribution of content

online.

Analytics

Defines best/ worst

performers, conversion

optimization and

measurement

communications.

Curator

Finds and re-purposes

the best content from

your business and from

around the web.

DR.HTETZANLINNHtetZanLinn@HtetZanLinn.com

2 CONTENT STRATEGY

CONTENT MARKETING PLAN3

Steps to creating an content marketing plan

Who will manage? What content will you include?

Determine sending frequency and goals

Make a schedule

CONTENT MARKETING PLAN3

CONTENT DISTRIBUTION4

DON’T OVER CHOOSE OF CHANNELS !

WHERE IS YOUR TARGET BUYER?

Cheat Sheet:

TACTICS FOR DISTRIBUTION

1. Ad networks (example: Google AdWords)

2. Organic Social (example: LinkedIn)3. Paid Social (example: LinkedIn Sponsored Update)

4. Native advertising (example: Sharethrough)5. SEO

6. Lead nurturing (both paid & earned) (example: newsletter)

CELEBRITY OR INFLUENCER?5

Celebrity doesn’t mean only ACTORS & ACTRESSES.People who’s followers are mostly similar with your target audience are included

Even great content needs a PUSHThe average Hollywood movie spends 50-60% of production budget on distribution.

MEASUREMENT6

385.6K monthly active peopleDemographics

Age and Gender

35% Women

65% Men

38%44%

12%4% 2% 0.7%

18 - 24 25 - 34 35 - 44 45 - 54 55 - 64 65 +

39%43%

12%4% 1% 0.5%

Forexample

Education Level

Demographics

- 54%High School

+20%College

- 8%Grad School

83%

11%

6%

Forexample

Location

Cities Selected Audience

Yangon, Myanmar

Taunggyi, Shan State, Myanmar

Monywa, Sagaing, Myanmar

Mandalay, Myanmar

Kuala Lumpur, Malaysia

Singapore, Central Region

Bangkok, Thailand

55%

1%

1%

18%

4%

2%

6%

Forexample

Activity

Device Users

-93%

DesktopOnly

0.8%

23%

76%

13%

7%2%

51%

0%

20%

4%3%

-44%

Desktop &Mobile

+61%

MobileOnly

-49%

Computer

-26%

iPhone/iPod

-30%

iPad

+94%

Android

-100%

Blackberry

-18%

MobileWeb

-57%

FeaturePhone

+21%

Unkown

Forexample

RETHINK & REDO … NEW CONTENT STRATEGY

7

DECADES AGO FEW YEARS AGO RECENTLY NOW

WHAT IS THE NEXT???

INTEGRATE WITH MARCOM

MARKET ING

4 INTEGRATIONS

MARCOM CONSULTATION

"ThenewlinguafrancaofBrandingischanged."

GET A GUIDE!

GROWTH HACKING

“MarComstrategywon'tmakeyouslowtostart.”

HIRE A JET!

INFORMAL EDUCATION

“Weduntellyou.Butwillshowyou.”

GET A TICKET!

IDEA CONNECT

“ONE’SEXPERIENCECANBEATHEORYFORANOTHER.STAYCONNECTED”

OPT-IN!

OUR APPROACH

“CUSTOMERCENTRICCONSULTING”APPROACHWITH

UNDERSTAND&DIAGNOSE

IDEATE SOLVE&PLAN

EMPLOYEE ENGAGEMENT

NEVERREPLACEEMPLOYEEWITHUS

JUSTLEARNTOGETHERWITHTHEM“WHAT’SNEXT?”

EDUCATION IS THE BEST WEAPON TO CHANGE THE WORLD

-NELSONMANDELA

• DUNUSEADFORLIKES.

• INVESTINCONTENT.

• LEARNTHECONTEXT.

• MANAGELEADS.

• ENGAGETHECUSTOMERS.

• REACHMORE.

• LEARNCUSTOMERX.

• RETHINKAGAIN.

• LET’SSEE!

CONTENT WITHOUT BOOST

•

Whenothersays“Zigg”Be“Z”

DR.HTETZANLINNHtetZanLinn@HtetZanLinn.com

If other says

“Zigg”

you, “Z”.

www.facebook.com/htetzanlinndotcomPH:+9595035013,785035013

MARKET ING

www.ZiggZ.net