intelligent business
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Intelligent Business
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INNOVATION
TUTORIAL FOCUS
COMPREHENSIVE QUESTIONS
CHAPTER’S OVERVIEW
KEY TERMS DICUSSION
DISCUSSING ACTIVITIES
OUTLINE
HOME
DISCUSSINGQUESTION
QUESTION1
QUESTION2
QUESTION3
QUESTION4
SUMMARYCASE STUDY
QUESTION5
What is a product? Product: Anything offered to a market
for attention, acquisition, use, or consumption that might satisfy a need or want.
What is a service? Service: A form of product that consists
of activities, benefits or satisfactions offered for sale that are essentially intangible and do not result in the ownership of anything.
I. INTRODUCTI TO A PRODUCT
OUTLINE
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DISCUSSINGQUESTION
QUESTION1
QUESTION2
QUESTION3
QUESTION4
SUMMARYCASE STUDY
QUESTION5
AUGMENTED PRODUCT
Warrantee
Delivery
Service
Finance
Customer Care ACTUAL
PRODUCTQuality
Fashion
Branding
Colour
Style
II. COMPONENT OF PRODUCT OFFERING
OUTLINE
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DISCUSSINGQUESTION
QUESTION1
QUESTION2
QUESTION3
QUESTION4
SUMMARYCASE STUDY
QUESTION5
Core productBenefits
III. THE SERVICE ELEMENTS
OUTLINE
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DISCUSSINGQUESTION
QUESTION1
QUESTION2
QUESTION3
QUESTION4
SUMMARYCASE STUDY
QUESTION5
Element of service
Perish ability
Cannot store Inseparabilit
yService and
providers cannot separate
Intangibility
service quality signals
Lack of ownership
Invisible identify
VariabilityAspect of service
IV. USES AND LIMITATIONS OF PRODUCT LIFE CYCLES
OUTLINE
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DISCUSSINGQUESTION
QUESTION1
QUESTION2
QUESTION3
QUESTION4
SUMMARYCASE STUDY
QUESTION5
V. MANAGING PRODUCT PORTFOLIOS
OUTLINE
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DISCUSSINGQUESTION
QUESTION1
QUESTION2
QUESTION3
QUESTION4
SUMMARYCASE STUDY
QUESTION5
Research and Development
Cash generated 0Cash used - - - Net - - -
Our competition positionLowHigh
Mar
ket a
ttrac
tiven
ess
Low
High
V. MANAGING PRODUCT PORTFOLIOS
OUTLINE
HOME
DISCUSSINGQUESTION
QUESTION1
QUESTION2
QUESTION3
QUESTION4
SUMMARYCASE STUDY
QUESTION5
V. MANAGING PRODUCT PORTFOLIOS
OUTLINE
HOME
DISCUSSINGQUESTION
QUESTION1
QUESTION2
QUESTION3
QUESTION4
SUMMARYCASE STUDY
QUESTION5
Red: harvest or divest product, stop investing in new products, markets, or technology.
Yellow: hold market share
Green: Build market share; invest in new products market, or technology.
There is much debating about new product development (NDP) as to what is meant the term new product.
VI. MANAGING NEW PRODUCTS
OUTLINE
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DISCUSSINGQUESTION
QUESTION1
QUESTION2
QUESTION3
QUESTION4
SUMMARYCASE STUDY
QUESTION5
Product improvement
• Maintain
• Adapting
appeal
Product imitation
• Imitation or copy
• Add dimension
& value
There are some common reasons why new product fail
VII. WHY DO PRODUCT FAIL?
OUTLINE
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DISCUSSINGQUESTION
QUESTION1
QUESTION2
QUESTION3
QUESTION4
SUMMARYCASE STUDY
QUESTION5
NPF
Fail to deliver any customer benefits
Under-investmen
tForecasting error
Internal policy,
trade offs, and
compromise
VIII. NEW PRODUCT DEVELOP MENT PROCESS
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DISCUSSINGQUESTION
QUESTION1
QUESTION2
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QUESTION4
SUMMARYCASE STUDY
QUESTION5
VIII. NEW PRODUCT DEVELOP MENT PROCESS
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DISCUSSINGQUESTION
QUESTION1
QUESTION2
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SUMMARYCASE STUDY
QUESTION5
The reality of business life require management to develop the right products in the increasing shorter time frame. Here are the principle to do it.
® Multi-functional team® Completeness and evaluation® Consumer involvement® Parallel processing® Strategic direction
VIIII. MANAGING INNOVATION
OUTLINE
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DISCUSSINGQUESTION
QUESTION1
QUESTION2
QUESTION3
QUESTION4
SUMMARYCASE STUDY
QUESTION5
Process development
Corporate strategy
• Direction• Analysis• Objective
External environment
Internal environment
Marketing strategy
Technical development
SUPPORT & SYSTEM
VIIII. MANAGING INNOVATION
OUTLINE
HOME
DISCUSSINGQUESTION
QUESTION1
QUESTION2
QUESTION3
QUESTION4
SUMMARYCASE STUDY
QUESTION5
INNOVATION
TEAMWORK
EXTERNAL OUTPUT
EXCHANGE OF
INFORMATION
REWARDSENIOR MANAGEMEN
TSUPPORT &
SYSTEM
X. E-MARKETING PERSPECTIVE
OUTLINE
HOME
DISCUSSINGQUESTION
QUESTION1
QUESTION2
QUESTION3
QUESTION4
SUMMARYCASE STUDY
QUESTION5
KNOWLEDGE SHARING ACTIVITIES
OUTLINE
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DISCUSSINGQUESTION
QUESTION1
QUESTION2
QUESTION3
QUESTION4
SUMMARYCASE STUDY
QUESTION5
Questions & Comments???
THANKS FOR YOUR GOOD
PARITICIPATION!!!
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