interactive content formats/platforms (seth lieberman)

PRESENTED BY!

#C2C14!

How to Increase Engagement and Drive Conversions with Interactive Content!

Presented by:!Seth Lieberman, CEO SnapApp!

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#C2C14!

About SnapApp!

Software That Eliminates Developers from Marketing !

More Value For !The Marketer!More Value For !

The Audience!

#C2C14!

About DDI!

Talent That’s Ready for Business!

•  Talent Acquisition!•  Leadership

Development!•  Succession

Management!

#C2C14!

Why Interactive Content- !Reciprocal Value!

Deepen!Relationships!

Drive!Repeat Traffic!

Increase!Engagement!

Welcome!Back!!

•  The act of interacting with content enriches the user & content provider!•  The exchange of information results in tailored experiences!

#C2C14!

Internal Metrics!

§  550% Increase in email open rates!§  1,724% Increase in click through rate!

Eloqua Global Benchmarks!

§  375% above benchmark open rate!§  720% above benchmark click through rate!

The ROI of Interactive!

#C2C14!

1. Engage the Audience!

CTA: Diagnosis!

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2. Drive Marketing Outcome!

Lead Generation!

#C2C14!

3. Deliver Value!

Results!

#C2C14!

§  Seth Lieberman!§  SnapApp.com!§  email: slieberman@snapapp.com!§  twitter: @SethWLieberman!§  phone: 617-923-0000!

Conclusion!