interactive marketing week 5 part 2 ethan chazin

Community

• Interwoven relationships built upon shared / common interests.

• Sense of community urges people to return to the website due to:– Attractive content; and– Community makes certain activities easier to satisfy

needs not achievable individually.

Community

Examples…

Customization

• The site can be altered/customized by the user or the organization.

• When visitor customizes the content to fit their needs, it’s called personalization. When the organization customizes the content, it’s called tailoring.

• Features that aide in customization:– Login: once we recognize you we can

customize your experience with us– Cookies: to track your behavior– Personalized (vanity) email accounts– Content & layout configurations– Agents (computer programs)

Customization

Examples…

Communications

• Organizations maintain contain with clients/Website visitors a number of ways:–Mass mailings– Email newsletters– FAQs– Broadcast events– Content update notifications

Communications

Examples…

Connections

• The degree to which a site can link to other sites, or from one web page on its site to another.

• Links can go to:– Other websites.– 3RD Party website with home page in the background.– Outsourced content such as stock quotes or news

feeds.

• Understand Pathways Out/Pathways In.

Connections

Examples…

• T• X• X• X• X• X• x

In Ne

Resources