interim report sep–may 2017/18 - mag interactive · sep–may 2017/18 interim report sep-may 2017...

Interim REPORT SEP–MAY 2017/18

Interim report sep-MAY 2017 MAG INTERACTIVE AB (PUBL)

MAG INTERACTIVE AB (publ)

MAG Interactive is a leading developer and publisher of casual mobile games for a global audience. MAG Interactive reaches over 10 million active players every month and the game portfolio consists of ten successful games with over 200 million downloads, including successful titles Ruzzle, Quiz Duel and WordBrain, all of which have reached #1 spots on the App Store and Google Play. With offices located in Stockholm and Brighton, MAG Interactive’s games are distributed through virtual app stores allowing for global reach with minimum effort. MAG Interactive is listed on Nasdaq First North Premier with ticker MAGI. For more information visit www.maginteractive.com.

2017/18

MAGAudience

200M+ players 12 games in 6 years

2012 2013 2014 2015 2016 2017 2018

all games have over 1 million downloads and counting!

MAGGAMES

MAGStrategy

10 m players Portfolio management Optimization of games

cross promotion

12 games Bigger portfolio

Increased stability Ambition : 2-4 games per year

Infrastructure game analytics, LTV

predictions and segmentation

portfolioOptimization ANALYTICS

HighlightsEbitda up 10%

Two new game launches

marketing and revenues up in June

6 million new players

MAGMar-MAY (+june)

Word DominationLaunched on May 31 - strong platform support

WORD DOMINATION

APPSTORE FEATURE X3

Global hit with tremendous

growth - 5M first month

MAGGAMES

Google PlayDo

wnl

oad

RANK

S

(300)

(150)

1

Jun 06 June 10 Jun 16

FR Casual DE Casual GB Casual US Casual

PAINT HITMAGGAMES

Hyper casualSelf explanatory mechanics Fewer lifetime player days

Faster to peak revenues Quick ROI time

MAGGAMES

MAGPROCESS OVERVIEW GOOD TIMES FACTORY

CREATIVE PHASE

IDEA

PRODUCTION

ALPHA

PRE PRODUCTION

PROTOTYPEGAME PITCH

CORE GAMEPLAY

ART & DESIGN

EARLY ALPHA

SOFT LAUNCH

ANALYTIC PHASERELEASE OF PAINT HIT

RELEASE OF WORD DOMINATION

MAGUsers

0

1

2

3

March-May 17 March-May 180

1

2

3

4

5

6

March-May 17 March-May 18

2.9 (+60%)

1.8 M

$5.2 c

2.3

MillionDAU

US cents ARPDAUDAU ARPDAU

Active users

MAGSales

0

10,000

20,000

30,000

40,000

50,000

60,000

70,000

80,000

March-May 17 March-May 18 March-May 18Adjusted for

Currency effects

51.2MSEK (-32%) 51.8 MSEK (-31%)

75.1 MSEK

Net sales

MAGContribution

0

10,000

20,000

30,000

40,000

March-May 17 March-May 18

31.1 MSEK (+46%)

KSEK

21.2 MSEK

Game Contribution

Game Contribution = Net sales - Platform fees - Performance marketing

KSEK

0

5,000

10,000

15,000

EBITDAMarch-May 17

Change inContribution

Change inPersonel

costs

Change inCapitalised

work

Change inserver costs

Change inOther

EBITDAMarch-May 18

4.9 MSEK

-5.7

-3.4-0.6

2017 5.42018

ebitda Q3 10% up - bridge to 2017MAGBridge

+0.3

+9.9

Global hits with tremendous potential

6 million new players

MAGGAMES

The end