intern project 2014

Brand Recognition and Social Media

Charlie VinopalBusiness Unit: Corporate Communications

Manager: Will BrigantiMentor: Josh Machiz

Responsibilities Assisted public relations team at NASDAQ OMX:

◦ Supported the creation of opening/closing bell media alerts

◦ Developed company background documents for pre-IPO meetings

◦ Supported news clip gathering using FACTIVA and ShadowTV

◦ SOCIAL MEDIA!

My role with Corporate Communications

Protect and promote the NASDAQ OMX brand to a global audience of stockholders

Support listed companies and business units

How do we do that?

Corporate Communications Team Objectives

GoPro IPO, June 26 2014

Opening/Closing Bell at MarketSite Various events in and around Times Square Twitter, Instagram, Facebook & more

Social Media

How do we best utilize social media tools to tell the NASDAQ OMX story?

My project

Twitter: 347k Followers

(@NASDAQ + @NASDAQOMX)

Instagram: 1,300 followers

Facebook: 397k likes

Enter Pixlee www.pixlee.com

◦ Software startup company founded in July 2012◦ Allows users (for a fee) to study social media

usage◦ User/audience analytics◦ Allows for the broadcast of user-generated

content

Data (Overview)

Data (Engagement)

Create an even balance between Twitter and Instagram posts

Brainstorm how to improve Instagram following

Connect with audience

How to react

Great difference of followers between social media platforms (1,300 vs. 347k).

Based off metrics, Instagram is more popular platform. Increase # of followers!

Creating a balance: Twitter vs. Instagram

Multiple strategies to improve on disparity◦ Hashtags◦ Using one platform to help the other◦ Get creative with content!

Strategies for improvement

Engaging our audience◦ Liking/commenting on audience posts◦ Publishing user-generated content (Pixlee)◦ Reaching out to top influencers with loyal

following (Riley Uggla) Done something like this before

Two-way street

Enhancing brand recognition is a task that is never complete and social media is vital to this continual process

Continual Process

Thank You

Charlie VinopalCorporate Communications

847.542.0636charles.vinopal@nasdaqomx.com