international launch event. the new bmw 6 series convertible.€¦ · international launch event....

International Launch Event.The new BMW 6 Series Convertible.

Dr. Friedrich Eichiner,Member of the Board of Management of BMW Group, Finance.BMW Group

International Launch Event.The new BMW 6 Series Convertible.

The new BMW 6 Series Convertible.Welcome to South Africa.

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The new BMW 6 Series Convertible. Sales development South Africa.

20,000

5,000

10,000

15,000

25,000

0

The new BMW 6 Series Convertible. Successful performance of BMW Group in 2010.

Strong growth due to global recovery and high demand for new models

Sales increase by 13.6% to 1.46 million units

Share price increased by 85%

Very favorable refinancing conditions on the capital markets

The new BMW 6 Series Convertible. Effective business model focused on “Premium”.

Premium = innovative technology, top quality and finest engineering

Premium = attractive returns and higher revenues per unit

Premium = sustainability as key component of corporate and brand identity

Premium = segment with excellent growth prospects

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The new BMW 6 Series Convertible. Growth segments in the car market.Strategic market forecast 2021.

Small car segment

Larger vehicle segments

Pickups/vans

70

0

10

30

50

100

20

90

40

60

80

The new BMW 6 Series Convertible. Customer surveys in Germany, US, China.

… of Chinese customerswant their next vehicle tobelong to a larger class.

… of German customerswill stick with their

current vehicle class orupgrade to a higher

class.

88%

… of US customers intendto stay within the same

vehicle class or areconsidering a larger

vehicle.

90% 57%

The new BMW 6 Series Convertible. Top-down Driving Pleasure.

The new BMW 6 Series Convertible. BMW EfficientDynamics.Less Emissions, more Driving Pleasure.

Luxury ... … and Efficiency

International Launch Event.The new BMW 6 Series Convertible.

The new BMW 6 Series Convertible.BMW 6 Series production figures approx. 2004 to 2010.

BMW 6 Series Convertible: 55,000 units.BMW 6 Series Coupé: 63,000 units.

Outlook for 2011.Strengthen our position as the world’s leading premium manufacturer.

Sales target for 2011: > 1.5 mn. vehicles

New record highs in sales for all three brands

Sales focus on first half-year

Keeping an eye on economic developments

International Launch Event.Thank you.