internet of things to make a sale

Post on 21-Jan-2018

160 Views

Category:

Internet

0 Downloads

Preview:

Click to see full reader

TRANSCRIPT

IOT to make a Sale!

Hello!

I am Shaunak DeMachine Learning Researcher. Developer. Full time Eternal Dreamer™

You can find me at @shaunakde or hello@shaunak.de

Internet of Things Wave

Interconnected devices capable ofInterchanging data, services and Information in an Interoperable manner using a Internet-like network

A Recipe for IOT

http://electronicsofthings.com/

IOT YesterdayGhost of IOT Past

1

A Brief History of the IOT

1832Electromagnetic telegraph was created by Baron Schilling in Russia

1969ARPANET

1989World Wide Web proposed by Tim Berners Lee

A Brief History of the IOT

1990 Jhon Romkey created the first Internet‘device’, a toasterthat could be turned on and off over the Internet.

1991: The first web page was

created by Tim Berners-Lee

A Brief History of the IOT

1993 Created by Quentin Stafford-Fraser and Paul Jardetzky the Trojan Room Coffee Pot and was used to monitor the pot levels.

1995: The Internet goes

commercial with Amazon and

Echobay (Ebay)

IOT is Born!

The Internet of Things was born in between 2008 and 2009 at simply the point in time when more “things or objects” were connected to the Internet than people.

Cisco Internet Business Solutions Group (IBSG)

IOT TodayGhost of IOT Present

2

“The ‘Internet of Things’ will

generate $14,400,000,000 of value over the next decade.

Source: Credit Suisse

“Total sales of clothing and

accessories that incorporate computer technology are on target

to grow to $42.5 billion by 2019.

Source: Credit Suisse

Gartner’s Tech Forecast: 2016

◎ Internet of Things◎ Device Mesh◎ Machine Learning◎ Ambient User Experience◎ Information of Everything

Source: Gartner Inc.

Device Mesh

Ambient User Experience

Internet of Things

Machine Learning

Information of

Everything

IOT Applications

Education

Retail

Home Automation

Food& Beverage

Healthcare

Pharma

Agro

Production

Logistics

DefenceSmartCities

Transport

IOT Applications

Education

Retail

Home Automation

Food& Beverage

Healthcare

Pharma

Agro

Production

Logistics

DefenceSmartCities

Transport

IOT in RetailMake IOT your best salesperson

2

Courtesy: Intel Inc.

Image Courtesy: Coop

Courtesy: Coop

Sweethearting

Sweethearting is a term used in the retail loss prevention industry to mean intentional margin loss through employee theft at the cash register.

RFID + Computer Vision Sweethearting Prevention

Sensor- 1Accelerometer + GPS + Gyroscope +

BT

Samsung Pay / Smart Wallets

Rewards and LoyaltyPerishables and Inventory Management

● Integration into mobile apps for in-store e-commerce like experience.

● Better stock availability information: Walmart e-tail

Macy’s Department Store- Gamification

- Social Media Interaction

Security / Theft Detection◎ Cameras and automatic

monitoring◎ Next Gen security devices◎ Credit Card fraud

detection◎ Smart CCTV network

◉ Threat tacking

Inventory Management Perishables

Targeted Sales / Promotions

◎ Inventory management◉ Perishables◉ High Volume Goods

◎ Scenario Simulation◎ Targeted Sales and

Promotion◎ Credit Card fraud

detection◎ High Value Customer

tracking

High Value Customer Tracking

Courtesy: Prof. Haas

◎ Proximity detection ◉ Better advertising◉ Reactive “salesperson”◉ Targeted Offers

◎ Inventory management

◎ Logistics

◎ E-commerce plugin

◎ Pain Free stock taking

Make your own!

◎< 5$ device◎Subscription based delivery◉Household items◉Medicines◉Consumables

In-home Consumer Interaction

Courtesy: IEEE

Light the Sales?

◎ Average sales per customer up by

5.2% related to the dynamic

lighting installation.

◎ Customers spent more time in the

areas lit with warmer light settings

than those with cooler ones.

◎ Sales of high margin products up

by 17.1%

Really Know Your Customer

◎Run experiments to better understand your customer base◎Optimize advertising

spending to maximize RPU◎Logistics and Inventory◎e-Commerce

Thanks!

Any questions?You can find me at @shaunakde & hello@shaunak.de

The IOT Universe

The Internet of Things (IoT) is the network of physical objects—devices, vehicles, buildings and other items which are embedded with electronics, software, sensors, and network connectivity, which enables these objects to collect and exchange data.

Big data is a broad term for data sets so large or complex that traditional data processing applications are inadequate. Challenges include analysis, capture, data curation, search, sharing, storage, transfer, visualization, querying and information privacy.

Machine learning is the science of getting computers to act without being explicitly programmed.

Leverage IOT and Big Data to generate insight.

top related