internet summit 2011 - emerging social media trends

EMERGINGSocial Media Trends, Tools & Technologies

johnvlane@

johnvlane@

Social Channels Weren’t Made For You

johnvlane@

Focus On Purpose, Not Technology

Flickr Photo by stevecadman

Theory 1: Signals are created and emerging trends are found within the unintended purposes of a channel.

johnvlane@

johnvlane@

One of these things is not like the others...

johnvlane@

johnvlane@

johnvlane@

johnvlane@

Flickr Photo by wetwebwork

johnvlane@

Respect Desired Paths.

Theory 2: The strands of market research and marketing are converging within social media channels.

johnvlane@

Heisenberg’s Uncertainty Principle

johnvlane@

johnvlane@

We’re looking at who’s written those comments, what their influence is and what comments have the most potential for helping us create new content.”

Iain Tait Global Interactive Creative Director at Wieden+Kennedy

johnvlane@

“

johnvlane@

Theory 3: The ability to monitor, isolate and measure actionable insights about influence in social media is growing... if taken with a grain of salt.

johnvlane@

johnvlane@

Measuring Influence Is Hard

johnvlane@

johnvlane@

johnvlane@

A Side Note: Google+ is an anomaly that will either change the landscape of social media or be forgotten... or both.

johnvlane@

johnvlane@

Theory 4: The idea of “local” has shifted. But the power of local (in situ) social interactions and artifacts is growing.

johnvlane@

johnvlane@

johnvlane@

johnvlane@

Create Word Of Mouth On Demand

Flickr Photo by 55His.com

johnvlane@

Theory 5: The two most important acronyms for the next few years are not HTML5 or CSS3, but RSS and API.

johnvlane@

Content Curation

Flickr Photo by bram_souffreau

johnvlane@

johnvlane@johnvlane@

johnvlane@johnvlane@

NYSE API

Careers page RSS

johnvlane@

johnvlane@

johnvlane@

johnvlane@

Taking advantage of trends...

Flickr Photo by Nils Geylen

johnvlane@

Thank you!

Learn more here: centerline.netConnect here: twitter.com/johnvlaneAnd here: twitter.com/centerline

johnvlane@