interpersonal skills for managers – psychology in business - class 2
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Interpersonal Skills for Managers – Psychology in Business
Class 2
Karol Wolski
What is applied psychology?
• Applied psychology is the use of psychological principles and theories to overcome problems in real life in different areas:– mental health, business management, education,
health, product design, ergonomics, and law
What is applied psychology?
• Applied psychology includes:– clinical psychology, – industrial and organizational psychology, – occupational health psychology, – human factors, – forensic psychology, – engineering psychology– In addition, a number of specialized areas in the
general psychology have applied branches (e.g., applied social psychology, applied cognitive psychology).
Where we can find psychology?
Psychology in business
IT and design
Sales department
HRMarketing
General management
Where we can find psychology?
Psychology in business
IT and design
Sales department
HRMarketing
General management
Personnel assessmentRecruitment TrainingsMotivating employees
Where we can find psychology?
Psychology in business
IT and design
Sales department
HRMarketing
General management
The techniques of social influenceSelf-presentationSelf - confidence
Where we can find psychology?
Psychology in business
IT and design
Sales department
HRMarketing
General management
Usabillity and UXErgonomicsSocial influence on the Internet
Where we can find psychology?
Psychology in business
IT and design
Sales department
HRMarketing
General management
Decision makingTime managementSelf motivationTeam management and communication
Where we can find psychology?
Psychology in business
IT and design
Sales department
HRMarketing
General management
Psychology of advertisingMarket researchCommunication with costumers
IDEAS AND RESEARCH WE CAN APPLY
How we learn? -Classical Conditioning
How we learn? -Classical Conditioning
How we learn? -Classical Conditioning
How we learn? -Classical Conditioning
The Unconditioned Stimulus
The Unconditioned Response
How we learn? -Classical Conditioning
We repeat it a hundred times
How we learn? -Classical Conditioning
How we learn? -Classical Conditioning
There is no sausage
How we learn? -Classical Conditioning
There is no sausage
The Conditioned Stimulus
The Conditioned Response
How we learn? - Operant Conditioning
How we learn? - Operant Conditioning
How we learn? - Operant Conditioning
How we learn? - Operant Conditioning
Pecked the red button
How we learn? - Operant Conditioning
How we learn? - Operant Conditioning
How we learn? - Operant Conditioning
We repeat it a hundred times
Each time the pigeon comes out of the cage faster
How we learn? - Operant Conditioning
The opening of the box after pushing red button we call Positive reinforcement
The Visual Mechanism
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