intro to facebook marketing

Welcome!

SEORocket.co

m

@SEORocket

Introduction to Social Media

Marketing

Social Media is the Web’s “Cocktail Hour”.

…is your business at the Party?

of Small to Medium Businesses…

• 68% Will INCREASE their use of Social Media in 2010

• 2010-2014 Social Media Marketing is expected to grow at an annual rate of 34%

-Forrester Research

Why does it work?

78% of People Trust Peer Recommendations

14% Trust Advertising

Social Media introduces you to your old friends and new customers.

• Interactive environment• Positioning as an expert• Channel for customer

support• Effective method of

managing their reputation online. 

WHERE to start?

500 Million Users can’t be wrong!

• 500 Million Users worldwide• Reaches 56% of U.S. Internet users • 50% of which log on to Facebook in

any given day• The average user spends more than

55 minutes/day on Facebook• Has 130 friends on the site• 1.5 million pieces of content shared

DAILY

If Facebook were a country…

1.China2.India3.United

States4.Facebook 5.Indonesia

China

India

U.S.

Facebook

Can your business afford to miss out on THIS traffic?

Sharing encourages Conversation

Conversation creates Relationships

Relationships bring New Clients

101Branding Relationships

Engagement Customer Service

Support

Reputation Community Advertising Outreach

Entertainment Conversation

3 Facebook Page Types

•Personal Profile - YOU

•Group Page – Interests, Organizations

•Business Pages - Businesses

Who are YOU?

Personal Branding with Personal Profiles

Ollie Q. Cumber

Keep in mind…

Accepting Friend requests without engaging them will not expand your network… 

Becoming part of the Conversation is KEY.

Group Pages!

• Clubs/Organizations• Kernersville Running Club

• Interests • I Love the Macy’s Parade

• YOUR BUSINESS• Moderate Your Own Group!• Related hobbies?

Interest Groups

Business Pages!• Businesses Only

• All Sizes - Micro to Mega • Viral• Public web presence• Indexed by Google!

Use your Fan Pages to Interact

SEO Rocket!

TIPS • Post updates 2-3+ times/week

• Photos • Videos• Links to blogs, press, site pages• Relevant news items• Events• Charities (Show that you care)• Personalize the experience• Contest entries and winners• “Meet the Staff”• Corporate culture • Quirky facts and figures

Most Importantly…

• Engaging• Entertaining• Interesting • Useful

You’ve built the page... Now WHAT?

Build your Base!

“Find us on Facebook” on EVERYTHING!

• E-mail signature• Website/Blogs• Newsletters – USE that database!• Signage in store• Window decals (Vehicles too!)• Welcome card to new Clients• “Share” button on your sites• ANY and ALL advertising

Store Signage

Sharing encourages

Conversation creates

Relationships bring

New Clients

Most Importantly

…

Make It FUN!!

Personal or Business?

Personal!

Thank You!

SEORocket.com

@SEORocket