introduction of blcup 2012 7-19
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Introduction of
publications for Teaching
Chinese as a Foreign
Language
If we ask …If we ask …
Which university is the best for an international student who wants to learn Chinese language?
BLCUBLCU
Since 1962
It has been called the “ Mini UN ”It has been called the “ Mini UN ”
160 countries & regions 160 countries & regions
10,000 VS 5,000international students Chinese Students
If we ask …If we ask …
Which Publishing House publishes the best books for learning Chinese language?
About BLCUPAbout BLCUP BLCU Press
the only publisher in China specialized in TCFL teaching & researching!
Over 3,000 TCFL publications since founding in 1985
80% local market share of TCFL publications
1269 Copyright Sales
China Top One Publisher in Copyright Export
Copyright Trade Network in 18 Countries
Copyright Export
A Global Distribution Network
A Web-based Customer Service System
Products Covering 60 countries
An Online Teaching & Resource Center
Products
Textbooks
Readers
Supplement
ary
materials
Reference
books
Electronic
products
Product lines
textbooks
For Overseas Learners
For International Students studying in
China
age
country
skill
content
pedagogies
level
Product lines
A whole set of solution for textbooks selecting
Textbooks
Monkey King ChineseMonkey King Chinese
Pre-school Edition
• for pre-school children
School-age Edition
• for primary school children from
the 1st year to the 3rd year
To learn in a fun way
Learn with playing
Learn with acting
Learn with singing
Games
Activities
songs
Monkey King ChineseMonkey King Chinese
concepts of design and compilation
Features
• Use Chinese traditional image Monkey King to attract children
Monkey King ChineseMonkey King Chinese
Features• simple instructions in English
Monkey King ChineseMonkey King Chinese
• illustrators and life background is western-style
Breakfast is bread and milk
Features
Monkey King ChineseMonkey King Chinese
Features
• Use less characters, make Chinese easy
The rhyme is written by pinyin
Monkey King ChineseMonkey King Chinese
Features• Hands-on activities are simple and creative• To help children consolidate the knowledge they learned
Just learned my house, make a house
Monkey King ChineseMonkey King Chinese
• Interesting exercises
Line the slice
Walk and count
stick
colure the fruits
stickers
Monkey King ChineseMonkey King Chinese
Features
2002
2001
2000
Monkey King Chinese ( Pre-school Edition )
Chinese Paradise
Monkey King Chinese ( school-age Edition )
Primary school 4th-6th (10-12)
Primary school 1st-3rd ( 7-10)
Preschool children
( 7 -)
Chinese ParadiseChinese Paradise
Chinese ParadiseChinese Paradise
3 levels, each level:
2 Student books + 1 CD2 workbooks + 1 CD1 word card1 teacher’s manual1 CD-ROM 12 lessons, each lesson 1-2 Chinese characters, 10 new words, 1 pattern.
Chinese ParadiseChinese Paradise
Student’s book
CD-ROMCDWord cards
Paper books
workbook
Electronic products
Teacher’s manual
Colorful panda stickers
Vide of real class
teaching
Teaching resources
Chinese ParadiseChinese Paradise
Having finished 3 levels:
50 Chinese characters
300 words
simple sentences rhymes
Poems
songs
Chinese culture
Chinese ParadiseChinese Paradise
ContentMain Characters
Chinese ParadiseChinese Paradise
Content
Interactive patterns
New
Words
More Patterns
Chinese ParadiseChinese Paradise
Content
Chinese Culture
Characters
Game Playing
Pronunciation
Chinese ParadiseChinese Paradise
Content
SongsStories
Chinese ParadiseChinese Paradise
Multilingual Editions
45 editions
Chinese ParadiseChinese Paradise
CD-ROM
Chinese ParadiseChinese Paradise
CD-ROMs
With written characters, sounds, animations,
videos and games integrated together
Comprehensively training language skills
like listening, speaking, reading and writing
For an all-round, three-dimensional and
interactive learning effect
Chinese ParadiseChinese Paradise
Easy Steps to Chinese
Books 1-2 of Easy Steps to Chinese (for teenagers)
Books 1-8 of Easy Steps to Chinese for Kids
For Grades 1-4 in primary school
For Grades 5-6 in primary school
Books 3-8 of Easy Steps to Chinese (for teenagers)
For Grades 7-12 in middle school
Plan for using the whole series
Easy Steps to Chinese
With one volume for each semester, the series covers all the academic years in primary and middle schools. A continuous learning of it will result in very good effects
Lead author: Ms. Yamin Ma B.A. of British Language and Literature (from
China) and M. ED. in Curriculum Design and Development (from Canada).
Ms. Ma had been teaching English as a second language in both China and Canada.
more than 20 years’ experience in Chinese teaching
Introduction to the author
Easy Steps to Chinese
Easy Steps to Chinese for Kids
Teaching objectives Having finished the 8 volumes:
Chinese pinyin and phonetic foundation 600 words 500 Chinese characters 8 cultural points (including festivals, Beijing opera, kites, paper-
cuts and calligraphy, etc.)
There are two full-coloured books a
and b (each with a CD) at each of the
four levels.
Each textbook is supported by:
A full-coloured workbook
Large-size word cards (for teachers to
use in the classroom)
Colorful picture flashcards (for
students to review after class)
Textbook components
textbook
Easy Steps to Chinese
workbook
Easy Steps to Chinese
picture flashcards
word cards
Easy Steps to Chinese
Easy Steps to Chinese
Why ESC is so popular?
Easy Steps to ChineseEasy Steps to Chinese
Textbook
Workbook
Teacher’s manual
Poster
Word card, picture card
IPAD and multimedia products
1.Intergrated and three-dimensional materials
Easy Steps to ChineseEasy Steps to Chinese
teaching suggestions
reference answers
listening script and reference answers
reading and writing test
listening test
Books 1-4, GCSE and IGCSE tests. (Maximum score: A*)
Books 1-5, AP Chinese test. (Maximum score: 5)
Books 1-6, IB Chinese test (Maximum score: 7)
all the eight books,
1,600 Chinese characters; read simple articles in newspapers, magazines and on
the Internet; communicate spontaneously in fluent Chinese both
orally and in writing.
2. Clear teaching objectives
Easy Steps to Chinese
1) Texts: topical
The later the
topics appear,
the more
international
they are.
Stage 1: Books 1-2• Numbers • Personal identification•Parts of the body •Colours and clothing • Food and drinks • Daily routines•Schooling • Hobbies • Life at home• Means of transport • Daily articles • Weather
Stage 2: Books 3-6• Appearance • People and occupations• School facilities •Weather and holidays • Pets • Personality • School events• Food and sickness • Accidents • Shopping and travelling •Neighbourhood • Festivals and celebrations
Stage 3: Books 7-8• Community • Work experience • Environment • Customs and traditions • Technology and communication • Diet and healthy life-style • Special occasions • Leisure and travelling • Education and employment • Law and order • Current isssues• Global issues
3. The topics are related to school and daily life
Easy Steps to Chinese
4. Advanced teaching concepts
1. To learn in practice
2. Instruction revolving student activities
3. To learn language by learning different subjects and
thinking
4. To learn in group communicative activities
5. Meaningful instruction (objectives/texts/exercises/tests)
Easy Steps to Chinese
5. The beautiful illustrations and formats
14th March, 2012, BLCUP
Easy Steps to Chinese
Easy Steps to ChineseEasy Steps to Chinese
Amazon.co.uk review of “Easy Steps to Chinese”
Fantastic!, 8 Mar 2008
An absolutely brilliant book for beginners trying to learn Chinese on their own, and with little or no previous knowledge.
The workbook has over 150 colour pages of clear tasks and exercises to work through. The textbook comes with an audio CD and has information -guided with the CD- and exercises as well.
Very easy to use and beginner friendly, it explains everything and builds your confidence in manageable bites.
Though it may appear to be aimed at a younger audience, it is also perfectly suitable for adults trying to learn the language. It is child friendly of course, and like I said, you do not need a teacher or Chinese speaker to learn.
I cannot speak highly enough of it, and recommend it to anyone trying to learn Chinese.
Great!
Easy Steps to Chinese
Upper Canada College 李静明老师在以教师和家长双重身份使用过《轻松学中文》后说:
“ 我儿子曾经把中文书往地上一摔,哭着说:‘我再也不想学这个 stupid 的 Chinese! So boring!’ 当儿子见到《轻松学中文》时才第一次喜欢上一本中文教材并在海外坚持学完 1—6 册。在 HSK 考试中,他每个部分都拿了满分。
现在即将成为美国康奈尔大学学生的他常常说:
‘ 我是我们同学中汉语最棒的。妈妈,幸亏你找到了那本好书!’”
Supplementary materials
• Consist of 4 levels, with total of 80 pieces of
Action Songs, Bilingual chants and Rhymes
• For primary school students
Mandarin Hip-Hop
• 6 volumes for primary school students
• using original children’s songs, chinese basic
grammer
• rich and interesting topics
Sing your way to Chinese
Readers
The Chinese Library Series – Chinese Graded Readers
·short interesting stories, simple sentences and beautiful illustrators
ReadersReaders
ReadersReaders
3rd July, 2012 Singapore International School, Suzhou
ReadersReaders
Bus Adventures
• 5 stories about 5 buses: Dongdong, Xixi, Nannan, Beibei
and Zhongzhong
• All the stories are told in both Chinese and English
ReadersReaders
Electronic & Audiovisual Products
Electronic & Audiovisual ProductsElectronic & Audiovisual Products
The “Five C’s” are the key objectives of the AP Chinese test in the United States
Five Goals (Five C’s) Communication Cultures Connections Comparisons Communities
Importance of culture learning and teachingStandards for Foreign Language Learning in the 21st Century, U.S.
Electronic & Audiovisual ProductsElectronic & Audiovisual Products
“Gain knowledge and understanding of Chinese culture”
“Students demonstrate an understanding of the relationship between the practices and perspectives of the cultures of the Chinese-speaking world.”
---Standards for Foreign Language Learning in the 21st Century, U.S.
Electronic & Audiovisual ProductsElectronic & Audiovisual Products
How to teach Chinese culture?
e.g. Beijing Opera
the Great Wall
video is one of the most effective way
Electronic & Audiovisual ProductsElectronic & Audiovisual Products
Electronic & Audiovisual ProductsElectronic & Audiovisual Products
汉语教材的立体化发展
Electronic & Audiovisual ProductsElectronic & Audiovisual Products
A Kaleidoscope
of Chinese Culture
20 pieces of DVDs
200 cultural items
Each one: 3-minute-long
With both Chinese and English narrations and subtitles
Features
Electronic & Audiovisual ProductsElectronic & Audiovisual Products
Wisdom of Chinese Characters
Electronic & Audiovisual ProductsElectronic & Audiovisual Products
Electronic & Audiovisual ProductsElectronic & Audiovisual Products
CHINA’A WORLD HERITAGE
Electronic & Audiovisual ProductsElectronic & Audiovisual Products
CHINA’S INTANGIBLE CULTURAL HERITAGE
WebsiteWebsite
WWW.BLCUP.COM
WebsiteWebsite
Distribution
Research and Development of TCFL books
E-commerce
Copyright business
Workshops for Chinese teachers
Branch in ChicagoBranch in Chicago
Established
last year
Address: 5660 NORTH JERSEY AVENUE, CHICAGO, IL 60659,US
Tel: 773-580-9696
E-mail: phoenixtreemail@gmail.com
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Thank you!
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