introduction to digital marketing: a guide to social selling

Introduction toDigital Marketing

A Guide to Social Selling

Presented by:

Rey M. Baguio

Overview

> Basic understanding of digital marketing> How different digital marketing channels play along

> What benefits digital marketing offers> Integration of digital marketing strategies> A guide to social selling

What is Digital Marketing?

It is the use of digital channels to promote or market products and

services to consumers and businesses

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Digital marketing became more sophisticated as an effective way to create a relationship with the

consumer that has depth and relevance.

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Digital Marketing Channels

Digital Marketing Channels

> Search Marketing> Social Media Marketing> Affiliate Marketing> Email Marketing> Content Marketing> Display Advertising

Benefits of Digital Marketing

> Reach larger audience> Target the right audience> Cost-effective> High return over

investment> Scale the business fast

Benefits of digital marketing

Integration is the key

Why integrate digital marketing strategies?

> Humanize your brand> Increase engagement with

customers> Establish expertise and credibility> One-touch marketing is no longer enough

Why Social Selling different from Traditional Selling?

> It engages rather than interrupts> Customer service before sales> It goes beyond the product> Educates and empowers

audience> Genuine brand advocacy

A Guide to Social Selling

A Guide to Social Selling

> Understand your audience> Be you> Be with your audience> Engage. Don’t sell> Provide solutions. It doesn’t always

have to be yours.> Listen

It’s not a faith in technology.It’s faith in people.

“Steve Jobs