introduction to hedgehogs

Team Hedgehogs @ AhnLab

Intro to Hedgehogs

Hedgehogs is an incubation team at AhnLab

The fox knows many things, but the hedgehog knows one big thing.- Isaiah Berlin in “The Hedgehog and the Fox”

Team Lead

Designers

1

2

Deve

lop

ers14

Artists2

Hedgehogs : Our Team

Customer Supports

3Recruiting talented hedgehogs!

Team Hedgehogs History

Stage Ⅲ

2006.12 Team Hedgehogs Established

2007.03 Pumfit (Social Media)

2007.04 IDtail (OpenID Service)

Stage Ⅰ

2007.10 IDtail (Social Network Service)

2008.05 IDtail (OpenSocial-based Platform)

Stage Ⅱ

2009.04 “Catch me if you can” on facebook 2009.10 Five Social Games on Nate Appstore 2009.11 Two more Social Games on Nate Appstore 2010.01 “Catch me if you can” on Mixi (Japan) 2010.04 “Happy Garden” most profitable social game on Nate Appstore 2010.04 “Catch me if you can” on Gummy (Japan) 2010.04 “Happy Town” on Nate Appstore 2010.06 “Happy Idol” on Nate Appstore 2010.07 “Happy Idol”, “Happy Town” on Daum Yozm Social Platform 2010.08 “Happy Idol”, “Happy Town” on Naver Social App

Our Strength

Energetic and BrilliantCreators

Experience as a Social Platform Developer

Experience in Global Platform Deployment

Know-Hows in Operation

Leading Social

Game

Developer

Team Hedgehogs Status in Korea

User Bases at Nate App Store - No.1 Social Game Developer

No.1 Hedgehogs

No.2 OOOO

No.3 OOOO

No.4 OOOO

[Source : Nate App Store http://appstore.nate.com/Main/Maker ]

As of August 13, 2010

Team Hedgehogs Status in Korea

Market Share at Nate App Store – More than 40% of Total Revenue

“According to SK communications, team Hedgehogs is making 40% of Nate App Store’s total revenue ($0.8M) as of June 2010”

[Source : Digital Daily http://www.ddaily.co.kr/news/news_view.php?uid=65605 ]

Team Hedgehogs Growth Curve

Revenue Growth – More than 3000% of Growth in 8 month

[Source : Internal data]

Hedgehogs Social Apps

Serving more than 2.2M users around the world

at present

even more platformsaround the

world!

[since 2009/11]

Catch me if you canApp #1

Various Mini gamesVarious Trivia

Try to catch or run away from friends all around the world!

Users

350,000Played

2.0M

FacebookNate

Mixi / Gummy

[since 2009/09/30]

Happy GardenApp #2

Plowing Sowing Watering HarvestFarm your own Garden

Users

350,000Played

3.9M

[since 2009/11]

English ChallengeApp #3

Vocabulary Challenges for kindergartento graduate school levelEdutainment for the English Language

Users

170,000Played

1.2M

[since 2009/09/30]

Chinese ChallengeApp #4

Word ChallengePhrase ChallengeEdutainment for Chinese Language

Users

150,000Played

1.1M

[since 2009/09/30]

Where’ve you been around the world?App #5

Find out each city’s location as quickly as possible!Edutainment for Geography

Users

200,000Played

1.1M

[since 2009/09/30]

MeowApp #6

Find three consecutive & identical icons, and watch them disappear!Puzzle Game

Users

280,000Played

1.9M

[since 2009/09/30]

Virus BusterApp #7

Tower Defense style GameBust all the viruses on my computer!

Users

100,000Played

0.9M

[since 2010/04/26]

Happy TownApp #8

Decorate 5 towns including fairy tale town, marine town, and space town!

Create your own town and watch it boom!Visit your friends at their towns!

Users

340,000Played

4.3M

[since 2010/06/21]

Happy IdolApp #9

Manage your own businessAnd become an entertainment Guru!

Build your own agency And make your trainees into SuperStars!

Users

290,000Played

4.3M

Contact

Andy Kyoseok SongEmail : andysong@ahnlab.comTwitter : @pebblebeachLinkedin : http://kr.linkedin.com/in/pebblebeachFacebook : http://www.facebook.com/kyoseok