introduction to interactive communication
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Interactive Communication
BERGHS, October 12 - December 8 2012
Agenda
• 2 p.m. - 2.30 p.m. Introduction to the course and practical information
• 2.30 p.m. - 4.30 p.m. A brave, disruptive world
• 4.30 p.m. - 4.45 p.m. First assignment, questions & wrap up
About.me/micke
What am I to you?
What am I to you?
What am I to you?
1996…ish
Everything is relative
Age Avatar 6
My expectations
My expectations
• take a look outside your comfort zone
My expectations
• take a look outside your comfort zone
• do not judge your (unasked) question as stupid
My expectations
• take a look outside your comfort zone
• do not judge your (unasked) question as stupid
• tell me your needs and expectations
…what about you?
…what about you?
• Create a short video presentation.
…what about you?
• Create a short video presentation.
• Upload it to Youtube (or record it there)
…what about you?
• Create a short video presentation.
• Upload it to Youtube (or record it there)
• Who you are
…what about you?
• Create a short video presentation.
• Upload it to Youtube (or record it there)
• Who you are
• What you like
…what about you?
• Create a short video presentation.
• Upload it to Youtube (or record it there)
• Who you are
• What you like
• What you do
…what about you?
• Create a short video presentation.
• Upload it to Youtube (or record it there)
• Who you are
• What you like
• What you do
• Your expectations
…what about you?
• Create a short video presentation.
• Upload it to Youtube (or record it there)
• Who you are
• What you like
• What you do
• Your expectations
• You decide whether it should be private or not
The course - what?
“Provide the students with basic understanding of how digital challenges our way of doing business, building brands and communicating. The student will have insights on how digital can be used to meet new market challenges and turn them into benefits for the modern marketer.”
The course - how?
The course - how?
• 8 assignments offering intensive practice
The course - how?
• 8 assignments offering intensive practice
• 8 detailed feedbacks from course tutor
The course - how?
• 8 assignments offering intensive practice
• 8 detailed feedbacks from course tutor
• Course literature
The course - how?
• 8 assignments offering intensive practice
• 8 detailed feedbacks from course tutor
• Course literature
• Self study about 10 hours per week
The course - how?
• 8 assignments offering intensive practice
• 8 detailed feedbacks from course tutor
• Course literature
• Self study about 10 hours per week
• Digital. Physical presence not required.
The course - where?
• The course is implemented in a way that lets you as an attendee experience services, social networks and technology. This will give you a more efficient digital experience by itself and give new perspectives on new ways to collaborate with others.
Ning
OverviewWeek Topic Assignment Deadline Feedback
1 Users and personas October 12 October 19 October 22
2 Digital logics and new currencies
October 19 October 26 October 29
3 Measuring success October 26 November 2 November 5
4 Distributed presence November 2 November 9 November 12
5 Content and digital PR
November 9 November 16 November 19
6 Digital strategy November 16 November 23 November 26
7 Activating your solution
November 23 November 23 December 3
8 Final exam November 30 December 8 December 8
How to submit you stuff
How to submit you stuff
• Blog post on Ning
How to submit you stuff
• Blog post on Ning
• Attachment of files is possible
How to submit you stuff
• Blog post on Ning
• Attachment of files is possible
• Need for privacy? Let me know!
Feedback
Feedback
• Will be given as comments on your blog post (learning from others’ feedback)
Feedback
• Will be given as comments on your blog post (learning from others’ feedback)
• If you are 2 days late with an assignment, the feedback will be shorter
Feedback
• Will be given as comments on your blog post (learning from others’ feedback)
• If you are 2 days late with an assignment, the feedback will be shorter
• More than 3 days late with assignment, feedback will be “pass” or “complementary needed”
Feedback
• Will be given as comments on your blog post (learning from others’ feedback)
• If you are 2 days late with an assignment, the feedback will be shorter
• More than 3 days late with assignment, feedback will be “pass” or “complementary needed”
• All 8 assignments must be handed in to get diploma
Communication
Communication
• Ning
Communication
• Ning
• Youtube
Communication
• Ning
• Youtube
Communication
• Ning
• Youtube
• Google+
Communication
• Ning
• Youtube
• Google+
Communication
• Ning
• Youtube
• Google+
Communication
• Ning
• Youtube
• Google+
• Skype
!
Final exam:The digital-driven campaign
Final exam:The digital-driven campaign• Who is your audience and what are their needs?
Final exam:The digital-driven campaign• Who is your audience and what are their needs?
• How do you build a strong relationship with them through digital services?
Final exam:The digital-driven campaign• Who is your audience and what are their needs?
• How do you build a strong relationship with them through digital services?
• Which strategy will you use to achieve your goals and measures (for 2012/2013)?
Final exam:The digital-driven campaign• Who is your audience and what are their needs?
• How do you build a strong relationship with them through digital services?
• Which strategy will you use to achieve your goals and measures (for 2012/2013)?
• What is your digital marketing concept using non-commercial channels (e.g. social media, PR)?
Final exam:The digital-driven campaign• Who is your audience and what are their needs?
• How do you build a strong relationship with them through digital services?
• Which strategy will you use to achieve your goals and measures (for 2012/2013)?
• What is your digital marketing concept using non-commercial channels (e.g. social media, PR)?
• How will you use your own, bought and deserved channels (e.g. banners, company websites, blogs, etc)?
Final exam:The digital-driven campaign• Who is your audience and what are their needs?
• How do you build a strong relationship with them through digital services?
• Which strategy will you use to achieve your goals and measures (for 2012/2013)?
• What is your digital marketing concept using non-commercial channels (e.g. social media, PR)?
• How will you use your own, bought and deserved channels (e.g. banners, company websites, blogs, etc)?
• How will your traditional channels supplement your digital strategy?
Final exam:The digital-driven campaign• Who is your audience and what are their needs?
• How do you build a strong relationship with them through digital services?
• Which strategy will you use to achieve your goals and measures (for 2012/2013)?
• What is your digital marketing concept using non-commercial channels (e.g. social media, PR)?
• How will you use your own, bought and deserved channels (e.g. banners, company websites, blogs, etc)?
• How will your traditional channels supplement your digital strategy?
• What are your biggest challenges and how will you overcome them?
To do-list
To do-list
• Make a presentation video
To do-list
• Make a presentation video
• Read the first assignment
To do-list
• Make a presentation video
• Read the first assignment
• Submit by October 19
Questions?
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