introduction to slideshare

Introduction to SlideShare Jessica Chan, Business Development | Content

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Discover content through people and people through content.

Discover content through people and people through content.

SlideShareThe largest Professional

Presentation Community on the Web.

15+ Million Presentations on SlideShare

Supported Content: • Presentations• Infographics• Documents• Videos

Who Uses SlideShare

40 million registered users60 million visitors/month

70%!

++

Visual Content Visual Content

The SlideShare Secret SauceThe SlideShare Secret Sauce

SEOSEO

Why Use SlideShare?Why Use SlideShare?

#1. Gain Exposure#1. Gain ExposureSearch + long-tail traffic

#2. Resonate w/ Audience

#2. Resonate w/ Audience

• Rich media shares on LinkedIn get 2.5X more comments and 2.7X more

likes

• Visuals are processed 60,000X faster in brain than text

Power of visual content

#3. Go Viral#3. Go ViralEmbed & share

#4. Generate Leads

#4. Generate LeadsLead gen form & embedded links

SlideShare + LinkedInSlideShare + LinkedIn

Employee BrandingEmployee BrandingPeople connect with people

Curate & ShareCurate & ShareThought leadership: Find research and insights from industry experts

Paid PromotionPaid PromotionSlideShare ads and sponsored updates on LinkedIn

Thank you.jechan@linkedin.com

Thank you.jechan@linkedin.com