introduction to the specialization · 1 23.10. introduction to entrepreneurship 2 30.10....

1 Introduction to „Entrepreneurship and Innovation Management“

E-Mail: unternehmensfuehrung@uni-trier.de www.unternehmensführung.uni-trier.de

Introduction to the specialization „Entrepreneurship and Innovation Management“

16.10.2017

Prof. Dr. Jörn Block

Fachbereich IV, BWL – Winter term 2017/18

2 Introduction to „Entrepreneurship and Innovation Management“

Teaching team

Prof. Dr. Jörn Block

• Professor, Chair of Management

• Chair of Forschungsstelle Mittelstand Trier

• Interests: Innovation, entrepreneurship, family firms, corporate governance

• Affiliation: Erasmus University Rotterdam

• Founder (Block and Partner GbR)

• Contact: block@uni-trier.de

Dr. Christian Fisch

• Research assistant, Chair of Management, Trier University

• PhD on patents and trademarks

• Director of Forschungsstelle Mittelstand Trier

• Interests: Innovation, entrepreneurship, IP

• CEO (Block and Partner GbR)

• Contact: cfisch@uni-trier.de

5 Introduction to „Entrepreneurship and Innovation Management“

Courses

Entrepreneurship Innovation Management

Module A: Entrepreneurship and Innovation Management I

Case Study Seminar EIM Research Seminar EIM

Module B: Entrepreneurship and Innovation Mangement II

Research project Masterthesis

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6 Introduction to „Entrepreneurship and Innovation Management“

Preliminary course outline

# Date Entrepreneurship

1 23.10. Introduction to entrepreneurship

2 30.10. Entrepreneurial personality

3 06.11. Entrepreneurial opportunities and intentions

4 13.11. Economics of entrepreneurship

5 20.11. Entrepreneurship policy

6 27.11. Types of entrepreneurship

7 04.12. Social entrepreneurship

8 11.12. Success factors of entrepreneurship

9 18.12. Entrepreneurial marketing

10 08.01. Entrepreneurial finance: overview and bank fin.

11 15.01. Entrepreneurial finance: crowdfunding

12 22.01. Entrepreneurial finance: venture capital

13 29.01. Start-up growth and internationalization

14 05.02. Entrepreneurial exit

• Lecture: Monday, 08.30–10.00 am, Room A 9/10

• Final exam: 50 % of the 90-minute module exam

7 Introduction to „Entrepreneurship and Innovation Management“

Preliminary course outline

# Date Innovation Management

1 23.10. Introduction to innovation management

2 30.10. Economics of innovation

3 06.11. Innovation policy

4 13.11. Innovation strategy

5 20.11. Appropriation strategies

6 27.11. IP management: patents

7 04.12. IP management: trademarks and others

8 11.12. Innovative organization

9 18.12. Corporate entrepreneurship

10 08.01. Corporate venture capital

11 15.01. Innovation process

12 22.01. Open innovation

13 29.01. User entrepreneurship

14 05.02. Mass customization and crowdsourcing

• Lecture: Monday, 10.15–11.45 am, Room A 9/10

• Final exam: 50 % of the 90-minute module exam

8 Introduction to „Entrepreneurship and Innovation Management“

Including MOOCs

9 Introduction to „Entrepreneurship and Innovation Management“

The heterogeneity of the subject opens up a large variety of job opportunities

• Foundation of your own business

• Working in an existing start-up

• Management position

• Various functions in medium-sized enterprises and family firms

• Innovation department of large companies

• Business development department

• Consultancy companies

• …

Job opportunities

10 Introduction to „Entrepreneurship and Innovation Management“

Preliminary course outline

# Date Innovation Management

1 26.10. Business models I

2 02.11. Business models II

3 09.11. How to read a scientific paper

4 16.11.

5 23.11.

6 30.11 Presentations: Canvas I

7 07.12. Presentations: Canvas II

8 14.12. Discovering market opportunities

9 22.12.

10 11.01.

11 18.01.

12 25.01. Presentations: Navigator I

13 02.02. Presentations: Navigator II

14 09.02. Exam preparation

• Tutorial: Thursdays, 08.30–10.00 am, Room B17

• Possibility to gain 6 bonus points for the exam.

• Group work: Business model canvas and market opportunity navigator

11 Introduction to „Entrepreneurship and Innovation Management“

Business Model Canvas

12 Introduction to „Entrepreneurship and Innovation Management“

Market Opportunity Navigator

13 Introduction to „Entrepreneurship and Innovation Management“

Masterthesis

14 Introduction to „Entrepreneurship and Innovation Management“

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Further information

„Unternehmensführung und Mittelstand Trier“