ipl

TOPIC

CREDITS……

SR.NO NAME ROLL-NO

1 Dhara Sanghavi 30

2Nikunj shah 36

3Heena waghela 47

Birth Of An Idea…

Brain child of LALIT MODI

Tackling rebel ICL

On the line of EPL & NBA

Backed by ICC & Promoted by BCCI

INTRODUCTIONGoverning council of IPL

The league is scheduled to start in April 2008 and will last for 44 days, involving 59 matches. The prize money for the league will be around Rs.13 crore (US $3million).

Season 2008

Season 2009

Season 2010

SALESSales By Tickets

Selling of media rights

Sponsorship Given By DLF

Sponsorship Umpire Uniform By Kingfisher

Cloud 9 Official Energy Drink Partner Of IPL

GROWTH

Success for 2008 Season

” REVENUE MACHINE”

Huge Growth for BCCI & other Corporate.

New Form Of Entertainment.

Spectacular Television Rating Point (TRP) ratings.

Platform for Youngsters.

Success for 2009 Season

Fourth spot of the forbes list

Record TV viewership worldwide

Biggest tournament after world cup.

Globalizing Cricket

Boost more money .

Success for 2010 Season

Theatrical rights

IPL on line

IPL ties up with VROCK mobiles.

PR Activities

1. Donation / Charity to south African schools

2. EDUCATION FOR ALL - INITIATIVE

3. PROMOTION THROUGH CERAMONIES. (OPENING & CLOSING CERAMONIES)OPENING CERAMONIES CLOSING

CERAMONIES

4. OFFICIAL WEBSITE & GAMES

5. Controversies

6. PRESS CONFERENCE

7. PROMOTION THROUGH

EXTRA INNINGS

ADVERTISEMENT – TEAM VIDEOS

TV

INTERNET (YOU TUBE)

MULTIPLEX.

Conclusion

• IPL is a winning formula, its marketing and crisp timing being its USP.

• It also has the potential to beat the prime time TV shows as is evident from the views of people.

• IPL needs to create loyalties not just for the states the teams represent, but for the playing teams as well.

• IPL gives platform to youngsters to play with well established international stars