ipsos arabnet - dubai 2013

Meet the Screens in MENA

@IpsosMENA

Ipsos Today

3rd largest Market Research firm in the world

Publicly traded

on Paris Stock

Exchange

Direct presence

in 85 countries

5,000 clients

worldwide

950+ full-time

employees,

1,500+

freelance

interviewers

16,000+

full-time

professionals

20 million

interviews per

year

Ipsos MENA Today

Leading Market Research company in the MENA

More than 25

years of

experience in

the MENA

market

Direct presence

in 15 countries

800 clients in

the MENA

region

950+ full-time

employees,

1,500+

freelance

interviewers

Covering all

MENA region in

more than 20

countries

More than 1

million

interviews per

year

The world has changed

People are constantly

connected and

“always on” is their

default setting

IT’S A NEW WORLD

Our investigation begins with 9 MENA countries

We talked with 25,928 people

Meet their Screens

but not always equal

All screens are important

71%

21%

1% 2% 0%

58%

8%

22% 18%

25%

TV Dailynewspapers

Internet Radio Mobile

Ad spend by media

Daily reach by media

Use Mobile Internet regularly

Data for UAE, KSA, Lebanon, Egypt Source: Ipsos MediaCT Statex, Ipsos MediaCT BrandPuls, Industry Estimates (2011)

JUST LOOK AT AD SPEND VERSUS DAILY REACH BY MEDIA

BEYOND HOW THEY USE, TO HOW THEY ENGAGE

The Television

TAP INTO

MY

EMOTIONS

DON’T

MAKE ME

WORK

TOO HARD

ENTERTAIN

ME

HELP ME

RELAX

TV remains the most credible media for

39% of MENA adults, internet most credible

for 17%

BUT EVEN CONVENTIONAL MEDIA IS GOING ONLINE….

0%

5%

10%

15%

20%

25%

30%

35%

40%

UAE KSA Egypt Kuwait Jordan Lebanon Oman Qatar Bahrain

TV Radio Daily News

Penetration across total

population

The Computer

GIVE ME A

CHALLENGE

– LET ME

COMPETE

TEACH ME

SOMETHING

LET ME

SHOW YOU

WHAT I’VE

LEARNED

HELP ME

BECOME

WHAT I CAN

BE

LET ME

PARTICIPATE

AND

CONTRIBUTE

GIVE ME

SOMETHING

THAT

MAKES ME

LOOK GOOD

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

VIDEO, FORUMS, E-COMMERCE, WOMEN %

Reach

past

mo

nth

Base: Internet Users across key MENA markets - March 2013 Source: Ipsos Gemius

Monthly Reach of Online Categories Across Main MENA Markets

Music

10%

Videos

59%

Forums

30% Women

28% E-

Commerce

28%

Government

14% Health

10% Education

6%

The Mobile

MAKE ME

FEEL LIKE I

BELONG

HELP ME

FIT IN

HELP ME

MAKE THE

MOST OF

MYSELF

MUST

KNOW ME

PERFECTLY

SURPRISE

ME

KEEP ME

ON TOP OF

MY LIFE

Qatar

70% Oman

68% KSA

63% UAE

61%

Bahrain

36% Egypt

5%

Kuwait

49% Lebanon

36% Jordan

19%

PENETRATION OF SMARTPHONES (TOTAL POPULATION )

The only way is up: more revenue, more content

45% of adults in UAE pay for mobile data

Two in five adults in UAE are downloading mobile apps

Source: Ipsos ICT Study 2013

PENETRATION OF MOBILE APPLICATIONS ACROSS SMARTPHONE USERS (who have Internet access )

71%

89%

49%

59%

Bahrain Oman

70%

Lebanon UAE Kuwait

56%

65%

63%

42%

KSA Qatar Jordan Egypt

PENETRATION OF MOBILE APPLICATIONS AMOUNG SMARTPHONE USERS (who have Internet access )

Bahrain Oman Lebanon UAE Kuwait KSA Qatar Jordan Egypt

Fun & Gaming Multimedia

Mail & IM Fun & Gaming

News & Feeds Fun & Gaming

Mail & IM News & Feeds

News & Feeds Fun & Gaming

Fun & Gaming News & Feeds

Mail & IM Fun & Gaming

News & Feeds Fun & Gaming

News & Feeds Multimedia

PENETRATION OF PURCHASING ONLINE THROUGH SMARTPHONES (Among smartphone users who have Internet access )

Bahrain

Oman

Lebanon

UAE Kuwait

KSA

Qatar

Jordan Egypt

15%

14%

9%

8%

6%

5%

5%

5%

1%

The Tablet

PROVOKE

ACTION

CURATE

LIFE

PROVIDE

EXPERIENCE

ENABLE

COMPETENCE

INTERACT

SEAMLESSLY

ENHANCE

FLEXIBILITY

READERSHIP OF THE ECONOMIST MAGAZINE ON A TABLET VERSUS A SMARTPHONE

Number of

sessions

per week 17 30

Average readership circa 90 minutes per week across both devices

The Four Screens

EVERYMAN LOVER WIZARD

SAGE

BEYOND HOW THEY USE, TO HOW THEY ENGAGE

Thank You For Your

Trust !

For online traffic insights visit

www.rankingmena.com

For online audience top line insights visit

www.audiencesa.gemius.com

FOLLOW US :

@IpsosMENA

Don’t Forget!

Appendix: MENA Insights

@IpsosMENA

AVG. MOUNTHLY REACH OF SOCIAL MEDIA AMOUNG INTERNET USERS (PC ONLY)

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

UAE KSA Egypt Jordan

84%

59% 63%

69%

AVG. MOUNTHLY REACH OF SOCIAL MEDIA AMOUNG INTERNET USERS (PC ONLY)

0%

10%

20%

30%

40%

50%

60%

70%

80%

UAE KSA Egypt Jordan

Facebook Twitter Linkedin gPlus

AVG. MOUNTHLY REACH OF VIDEO CONTENT WEBSITES & YOUTUBE AMOUNG INTERNET USERS (PC ONLY)

0%

10%

20%

30%

40%

50%

60%

70%

80%

UAE KSA Egypt Jordan

Penetration of electronic games among total population

Egypt

17%

UAE

31%

Kuwait

38% KSA

38%

Jordan

40%

Qatar

46%

Bahrain

41%

Lebanon

37%

PERCENTAGE OF ELECTRONIC GAMES CONSUMED AMOUNG TOTAL POPULATION

Bahrain

54%

Lebanon

58%

Jordan

59% UAE

66% Kuwait

69%

PERCENTAGE OF ELECTRONIC GAMES CONSUMED ON Personal

Computers

Qatar

79%

KSA

71%

Egypt

71%

Egypt

32%

Bahrain

38%

Qatar

40%

UAE

41%

KSA

45%

Jordan

51%

Kuwait

68%

Lebanon

71%

PERCENTAGE OF ELECTRONIC GAMES CONSUMPTION ON Mobile

phones

Penetration of electronic games among total population

Egypt

1%

Jordan

1%

Lebanon

5%

KSA

8%

UAE

8%

Bahrain

9%

Qatar

11%

Kuwait

11%

PERCENTAGE OF ELECTRONIC GAMES CONSUMPTION ON Tablets