is it attractive to invest in digital media in mena?

IsitattractivetoinvestindigitalmediainMENA?

ErikSaelens,InvestmentPartner,Younnic®AtStepConferenceMiddle East,Dubai2016

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Twoquestions1 Aredigitalmediainvestmentsinteresting?

2 IsitinterestingtodothisinMENA?

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Digitalmedia• Definemedia= packedinformation

incommunicationchannels• Allmediaisandwillbedigitalmedia• Investing = creatingmorevalue

foryouandtheuser

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YES5

If itmakestheuserhappier

So…ShouldweinvestinDigitalmedia?

MENAREGION

Estimated4x growthofdigitalmediaby2018.

BUTthisisaresultofcomplexprocesses underthehoodand shouldNOT serveasaninvestmentguidanceonitsown.

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CoredriversinMENAinindustry

1. Fastgrowingandyoungpopulation2. Societyleapfrogging from“nocommunication

andmediaconsumption”to“fullmobilemedia”3. Increasingdemand forlocalcontent

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Butfirst…Funnels internationalcontent

Getstherelevantlocal contenttogether

So…IsinvestinginMENAinteresting?

YES

Whatarethekeytrends/challengesinthedigital

mediaindustryimpactingVCinvestmentsin

thisspace?

Twomajortrends

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Informationoverload

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24hoursaday– 8hourssleep–16hours– 3.650advertisingmessages

=4messagesperminute=1every15seconds1

Infobesity=Theinabilitytoabsorbandprocess

alltheinformationtowhichweareexposed

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IFS

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Poorconcentration

InformationFatigue

Syndrome

Hostility

Fallingintoatrance-likestate

Burn-out

Compulsiontochecke-mail,voicemailandtheInternettostay

connected

Depression

Lowerimmuneresponse

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ofadvertisingeffectiveness

Implosion

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MonetizationMarketishighlyfragmentedandunderdeveloped

Targetaudienceisnotdefinedsharplyenough

Uncertainty inthemarketablevalueofthecontent2

Whattypeofinvestmentsare

attractive toyou?

4 thingsYounnic®aspires

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CuringtheinformationcancerByusingMeaningfulmediapeoplearewillingtopayfor,wheretheyarewillingtoconsumeandwhereadvertisersfindanewplace

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1

Scalable&profitmodelSolidprofit modelfromday1

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2

NichesLeavinglittlespaceforcompetition

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3

ThebridgeBetweenMENAcompaniesandEurope

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4

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Now isthetimeGotoyounnic.com!

www.younnic.comYounnic CapitalPartners,TechnoHub,DubaiSilicon

Oasis, Dubai,UnitedArabEmirates