is your ece organization webinar ready?
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Is your program webinar-ready? A guide to producing and presenting webinars in early education organizations
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Fran Simon, M.Ed. Engagement Strategies, LLC
NAEYC Annual Conference, Atlanta
November 9, 2012
Is your program webinar-ready? A guide to producing and presenting webinars in early education organizations
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Fran Simon, M.Ed. Engagement Strategies, LLC
NAEYC Annual Conference, Atlanta
November 9, 2012
http://bit.ly/webinarready
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A secret about me!
I’m just an ECE pro like you, but I pose as a
webinar pro at conferences and parties
There’s a reason I’m telling you this. You’ll see!
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Agenda
•Webinar basics
•Using webinars to support goals in early education
•Webinar shopping list
•How to deliver engaging online presentations
•Are you ready?
Anyone with a computer and an Internet connection can attend.
Powerful
Webinars allow you to reach people around the world who might
otherwise never connect with you
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Of course there are limitations.
Consider them challenges that
can be overcome.
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• Personal interaction • Gauging interest
• Gauging understanding •Applying concepts in
activities
Webinars, online meetings and webcasts
Collaboration # of attendees Purpose
Online Meeting Highly interactive
Multi-way communication
2-20* Remote Business meetings
****** Staff , client or board meeting
Webinar Limited 2- way communication
2-500 Remote presentation
****** Conference session
or training
Webcast 1-way
communication
2-Thousands Remote broadcast of information to large audiences
***** Keynote
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Roles in Webinars
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Panelist(s)/ Presenters
Presenter Organizer
Attendee Registrant
Information creators
Info Consumers
?
Time to…
• Plan
• Prepare
• Practice
• Promote
Simple rule of thumb: After the basics are in place, 4 weeks to set up, promote and
practice
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You need to promote your webinars in every way possible
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• Website
• Blog
• Social networks
• Other Bloggers
• Online ads
• Relevant organizations
What can you do with webinars in
early education organizations?
* Reach new people * Promote * Advertise * Inform *
* Recruit * Persuade *
* Educate * Demonstrate * Market *
* Convince * Advocate *
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Parents Staff Funders Partners
Policymakers
Supporters
Community
Donors
Target Who is/are your target audience(s)?
ebinars and the awareness/engagement cycle
Awareness
Consideration
Interest
Evaluation
Convert •Enrollment •Fundraising •Recruitment •Marketing •Selling •Advocacy •Engagement •PD
W
W
W
Example: Parent Enrollment
They find you
You engage them
They enroll
You engage them
They Re-enroll or
refer
Engaging prospective
customers/families
1
Engaging current parents
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Word of mouth
• Enrollment open-houses
• Professional development
• Presenting research or policy
• Gathering support for advocacy
• Fundraising pitches
• Membership presentations
• Thought leadership and branding
• Demonstrations
• Orientations
• Board meetings
• Marketing
What did you decide? Webinars and online meetings for…
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Comparing Webinar Software
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BEWARE THE TELECONFERENCING DETAILS!
• VOIP Free, but can be hinky (unreliable)
• Integrated Toll Call teleconferencing $$?
• Integrated Toll-free calling $$$ !!!
Webinar Software Features
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Desktop Sharing
Web Browsing
Recording
Whiteboard
Drawing Tools
Chat
Share Controls
Common Features
Webinar Software Features
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Multiple Presenters
VOIP & Integrated Teleconferencing
Advance Scheduling
Instant Meetings
Webcam and Video Streaming
Registration and Reporting
Polls and Surveys
Less Commonly Considered Features
What to think about during webinar software demos
They will show you this: They often don’t demo this:
Is it visually appealing for the end user? Is it easy for the people who run the webinars to set up, manage, and record?
Is it easy for the end user to log in? Does it have a registration system? Reporting?
Is it cool and feature-rich? Does it include audio? What are the audio options?
Is it reliable? Are there additional costs?
Do they offer onboarding support? What are the options for support.
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Free Trials…
Are useless unless you use the system by replicating a real experience as closely as possible. Tinkering will not do!
1) Take tutorial or read documentation. 2) Put together a presentation and a focus group team 3) Evaluate the system as an organizer, presenter, and
data collector. 4) Evaluate the system as a participant. 5) Use the system for a full length session. 6) Use the reporting functions.
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Advertise what you will deliver and deliver what you advertise 45
Good webinar titles attract the right
audiences
Keep it conversational
in tone
Invite people to engage with you through polls, open ended questions, and hand-raising.
Tell your story
People listen to, care about,
and buy from people they
know, like and trust.
AUTHENTIC stories connect
How to not bore attendees
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• Orient the attendees
• A memorable opening
• More slides with fewer words
• Compelling story 1st
• Make it relevant
• Project voice
• Inflection varied
• Convey excitement
• Tell them what to do
Highest level of engagement: The “backchannel”
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That’s a great idea!
Let’s tell the staff!
I’m going to ask the presenter how to do
it!
Your “producer” can enhance the backchannel
• Add links to URLs
• Respond to comments
• Add tidbits of information
• Act as a color commentator
Expectations: Registration and Attendance
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High
$$$$ Free
Att
end
ance
Reg
istr
atio
n
Low
Att
end
ance
Reg
istr
atio
n
• Only 30% of registrants will attend a free webinar
• Fewer people will register for webinars that require a fee, but attendance will be 80%-98%
Do you have
• Buy in?
• Content and presenters?
• Support staff?
• Time to prepare, promote, produce, practice, and present?
• Webinar and audio software?
• Adequate Internet access?
• Computer(s) and audio equipment?
• A plan for producing and follow up?
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Resources
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My blog posts: (Webinars)http://bit.ly/webinars4ece
(PowerPoint) http://bit.ly/webinars4ECE2
GuidedMeetings.com
Susan Stewart’s
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