isolate and grow professional athletes and body builders home use medical & physical therapy use...

Isolate and Grow

Professional Athletes and Body Builders

Home Use

Medical & Physical Therapy Use

• Strengthen current base market.

• Look for growth in potential target markets.

• The GYM sales are the foundation to build, develop and fund business opportunities.

• Therapy market expected to expand 30% to the year 2018

• Potential with market growth– 10k baby boomers turn 65 daily

– Will continue for 19 years

iiSOLATORREHAB

Rehab Industry Outlook

– Athletic• 25% of all athletic injuries are to hand

or wrist

–Orthopedic• Chiropractic• 90% of men and 80% of women older

than 70 yrs have arthritis in their hands

–Work Related• 25% of all work injuries are to upper

extremities ( 1 in 6 are hand)

–Disability • War Veterans or amputees

iiSOLATORREHAB

Industry Outlook

The Opportunity and Value Position

iiSOLATOR

• Isolator has significant potential in markets including:

• Young/Old People• Athletic/Non-athletic• Disabled

REHAB

Target Market• The Target Market includes:• Sports Medicine• Physical Therapy• Occupational Therapy• Chiropractic

iiSOLATORREHAB

• Flexsolate:• Entered the market over three years ago• “Grip free” cuff• Extensive testing at North Idaho – Bio-Performance Institute• Just introduced “Gym in a Bag”• Cheaper product• Endorsed by Kim Lyons- “The Biggest Loser”, Gunter

Schlierkamp, former “Mr. Universe.”

iiSOLATORREHAB

COMPETITION

Other Opportunities• OT Professional Organizations

– The American Occupational Therapy Association

• PT Professional Organizations– The American Physical Therapy Association

• Trade journals and magazines

REHABiiSOLATORREHAB

Recommendations• Continue to build

network– Professional endorsement

• Aesthetic Website

• Develop product brochure

• Product demos in rehab settings

• Trial program with rehab

• Legal waiver

• Credentialed Continuing Education program/seminar

• Research on EMGs with a credentialed professional

• Vendor association– www.Sammonspreston.co

m

• Future product development

iiSOLATORREHAB

Average Joe

SWOT Analysis Strengths

- versatility of use- smoother range of motion- convenient packaging for travel- professional website/ ecommerce- targeted results in specific muscles- ability to lift more weight

Weaknesses

- understaffed management team- limited manufacturing capabilities- lack funds for expansion/advertising- website geared toward bodybuilder- product intimidating/ not user friendly- priced higher than the competition

Opportunities

- commissioned sales representatives- broaden market- offer/build accessory line- product available at gym for purchase- attend medical trade shows- build relationships in other markets

Threats

- acquisition of retail/manufacturing space- customers purchasing other products due to lack of advertising- similar products obtaining more exposure and sales