it all started in a blacksmith shop… integrity – quality – commitment – innovation

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It all started in a blacksmith shop…Integrity – Quality – Commitment – Innovation

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Agriculture and Turf

U.S. 0.9%

WesternEurope 1.7%

Brazil 6.4%

Argentina 3.7%

Former Soviet Union 6.8%

India25.4%

China 38.5%

(Based on data from Food & Agricultural Organization of the United Nations)

Percentage of population engaged in agriculture

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2011 Net Sales and Revenues

Agriculture and Turf 75.3%

Construction & Forestry 16.8%

Financial Services 6.8%

Other 1.1%

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Agriculture and Turf

Global Operating Model5 Global External Platforms –A platform consists of a portfolio of ‘like’ product lines

Tractors

Large(7000, 8000,

9000)Medium (6000)Utility

(2000, 3000,4000, 5000)

Loaders

Crop Harvesting

CombinesFront-End

EquipmentCane

Cotton

Crop Care

Seeding Tillage

Application Equipment

Turf and Utility

Utility VehiclesRiding Lawn EquipmentCommercial

Mowing Golf

Walk-Behind Mowers

Hay and Forage

Self-Propelled Forage

HarvestersHeadsBalers

Mowing

John Deere Robotics

Meeting customer needs through robotics and telematics.• Labor reduction• Increased safety• Higher efficiency• Reduced input costs

66

Robotics at John Deere

1996Deere began large investment inmachine automation. Became AMS (Ag Management Systems) now ISG (Intelligent Systems Group)

Then

Now

77

Robotics at John Deere

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How JDLink™ works

Servers Servers Servers

GPS

Cellular Data Server

Recording

Operator AssistedGrain Cart Tractor

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Agriculture & Construction

John Deere FarmSight™ John Deere WorkSight™

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John Deere Remote Display Access

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Technology Integration

John Deere FarmSight™ Ready

CAN-Bus Integration

JDLink™ Mobile Apps

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Construction

Operator Assisted Loader

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Military and Security Customers

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Homeowner Customers