it industry and books for children leipzig 2013

IT INDUSTRY AND BOOKS FOR CHILDREN

WHAT DOES A CHILD WANT? WHAT DO PARENTS WANT? WHAT DO PUBLISHERS WANT?

WHAT DOES A CHILD WANT?

MOM’S AND DAD’A LOVE AND WARMTH

PLAY

LOADS OF CANDY FOR ABSOLUTE HAPPINESS

WHAT PARENTS WANT FOR THEIR CHILDREN?

PROVIDE THE BEST EDUCATION

LOVE, HAPPINESS

AND WARMTH

BALANCES DEVELOPMENT

KEEP THEIR HEALTH

WHAT DO PUBLISHERS WANT?

LIMITLESS FINANCIAL BENEFITS

MAKE THEIR TARGET

AUDIENCE HAPPY

RECOGNITION

COPY PROTECTION FOR THEIR PRODUCTS

WHERE DOTHESE

WISHES MEET?

IN AN INTERACTIVE BOOK:

CHILDREN’S WISHES: PLAY AND PARENTS’ ATTENTION

PARENTS’ WISHES: DEVELOPMENT AND CARE FOR THEIR CHILDREN

PUBLISHERS’ WISHES: HAPPY TARGET AUDIENCE, STRONGER IMAGE,

NEW MARKET NICHES

THE CORE OBJECTIVE OF THE COOPERATION BETWEEN THE IT

INDUSTRY AND CHILDREN’S BOOK PUBLISHERS LIES

IN THE DEVELOPMENT OF A SAFE AND USEFUL HIGH-

QUALITY PRODUCT SO AS NOT TO REPLACE BUT USE IN

TANDEM WITH PRINTED BOOK.

BASED ON THE PLOT OF ANY CHILDREN’S BOOK, IT IS POSSIBLE

TO CREATE PROGRAMS WITH LEARNING GAMES

THAT WILL ACQUAINT CHILDREN WITH THE MAIN CHARACTERS AND IMPROVE PARENT-CHILD COMMUNICATION. TO LEARN ABOUT THE ADVENTURES OF THE MAIN CHARACTERS, CHILDREN

WILL REFER TO PRINTED BOOK.

COMPUTER PROGRAMS

MAY HELP ENCOURAGE CHILDREN’S CURIOSITY

ABOUT READING.

TOUCH

SIGHTHEARING

SMELL

TASTE 5

BENEFITS OF PRINTED BOOKS:ENGAGES THE 5 SENSES

PRINTED BOOK IS BEST SUITED FOR READING AND VIEWING PICTURES!

ELECTRONIC FORMAT OFFERS MORE – INTERACTIVE EDUCATIONAL PROGRAMS.

QUESTIONS FACING PUBLISHERS WHO DECIDED TO RELEASE AN INTERACTIVE BOOK

FINDING FINANCINGFINDING ONE’S WAY IN THE VARIETY OF

COMPUTER GADGETS?

LEGAL ISSUES

DISTRIBUTION ISSUES

FINDING RELIABLE PARTNERS

DISTRIBUTION ISSUES:

SPECIALIZED ONLINE MARKETPLACESPROPRIETARY MARKETPLACESPOINTS OF

SALECOLLABORATION WITH LIBRARIES

REQUIREMENTS FOR AN IT-PARTNER :

Esteemed reputation

Understanding of products for children

Conscientiousness

Love for children, desire to make products for their own children

Availability of the following experts:

TEAM:• PROJECT MANAGER• BUSINESS ANALYST (OPTIONAL)• CHILD PSYCHOLOGIST• SCRIPT WRITER (OPTIONAL)• CONTENT EDITOR• USER INTERFACE DESIGNER• ILLUSTRATOR (OPTIONAL)• DEVELOPER• QUALITY ASSURANCE

ENGINEER• AUDIO DIRECTOR• VOICE ACTORS

REQUIREMENTS FOR AN INTERACTIVE BOOK:

• AGE APPROPRIATENESS

• DEFINITION OF AGE-APPROPRIATE REQUIREMENTS FOR WHAT KNOWLEDGE AND SKILLS WILL BE MASTERED AFTER READING THE BOOK

• REQUIREMENTS FOR ILLUSTRATIONS

• CONTENT SAFETY

• FONTS AND CHARACTER COUNT

AUDIO (VOICE-OVER SCRIPTS ARE READ EXCLUSIVELY BY NATIVE SPEAKERS WITH CLEAR DICTION)

TIME SPENT WITH COMPUTER (PARENTAL CONTROL)

GETTING ELDERLY FAMILY MEMBERS INVOLVED IN COMMUNICATION WITH CHILDREN

FEATURES ALLOWING CHILDREN TO ASSESS THE KNOWLEDGE AND SKILLS ACHIEVED AFTER READING THE BOOK

CONSIDER OF CULTURAL AND GEOGRAPHICAL DIFFERENCES

ONLY WITH ALL THE ABOVE-MENTIONED EXPERTS WE CAN GUARANTEE A SAFE AND GOOD-QUALITY INTERACTIVE LEARNING BOOK, MEETING ALL THE REQUIREMENTS.

THE BOOK WHICH YOU COULD FREELY GIVE TO YOUR OWN BELOVED CHILD.

OUR CHILDREN

THE MOST IMPORTANT VIPS

THOSE FOR WHOSE SAKE WE WORK

THEY ARE WORTH INVESTING IN INFINITELY – LOVE, TIME, AND EFFORT

THEY ARE WORTH HAVING A HUGE CHOICE OF QUALITY BOOKS – BOTH PRINTED AND INTERACTIVE

WE:POSSESS ABILITY AND CAPABILITY

REALIZE OUR RESPONSIBILITY FOR THE FUTURE

CAN PROVIDE OUR CHILDREN WITH QUALITY PRODUCTS, THUS MEETING OUR PARENTAL NEEDS

OUR CHILDREN

+ WE

AUTHOR TETIANA LYTVYNENKO

CLO@ELEKS.COM TETYANA.LYTVYNENKO@GMAIL.COM

SKYPE:TATIANA_CLOSHKINA

ELEKS.COM E-DESIGN.UA

MORE THAN 8 YEARS OF EXPERIENCE WORKING WITH EDUCATIONAL COMPUTER PROGRAMS FOR CHILDREN

EXPERIENCE IN MANAGING TEAMS OF UP TO 25 EXPERTS

EXPERIENCE IN DEVELOPING THE SCHEME FOR PRODUCING INTERACTIVE BOOKS FOR CHILDREN

EXPERIENCE IN CONTENT EDITING AND SCRIPT WRITING