it’s a wrap – reducing the climate impact of your packaging · launched in1999 in oakland, ca,...
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It’s a Wrap – Reducing the Climate Impact of Your Packaging
Deanna Bratter, DanoneWave
Jane Franch, Numi Organic Tea
Lara Dickinson, OSC2 and Climate Collaborative
Prashant Jagtap, Trayak
1
Reducing the Climate Impact of Your Packaging
Agenda
• Trayak Overview • Packaging Key Element in Climate Action Plan • Overcoming Packaging Hurdles • Roadmap For More Sustainable Packages • Life Cycle Assessment Overview • Modeling Packages with COMPASS • Case Study Example: Snacks LLC
Vision: “Enable all companies to design & manufacture their entire product portfolio using sustainable strategies.”
Mainstreaming Sustainability
Damagingthepro
ductcancaus
ethebiggest
environmentali
mpact;flimsypac
kaging! moreGH
Gemissions
Packaging Needs Balance to Reduce Climate Change Impact
Insufficien
t
Packaging
DamageRate
Usingtoomuchpackagingtoprotecttheproductsendsmorematerialtolandfill! moreGHGemissions
Packaging Needs Balance to Reduce Climate Change Impact
ExcessPackaging
DamageRate
RightSizePackaging
Packaging Needs Balance to Reduce Climate Change Impact
Balancebetweenprotectingtheproductandusingtheleastamountofmaterialtodoso! lessGHGemissions
DamageRate
Sustainable Packaging Priority Areas
Optimize Design
Source Sustainably
Support Recycling
AccordingtoWalmart’sProjectGigatonInitiative
Optimize DesignLight-weight
PackageIncrease Cube
UtilizationFormat Change
Source Sustainably
Increase PCR Content Use bio-based materials
Phase out harmful materials
Overcoming Sustainable Packaging Obstacles
Consumer Perception/Education
• How2Recycle Label • Helps consumers
understand the EoL of package
• “Environmentally friendly” packaging
Over Packaging • Prevalent in
eCommerce • Excessive materials • One large protective
piece is better than many smaller pieces
Single Serve Trend • Smaller packages
usually harder to recycle
• Bulk package with easily portioned product may be better
Determine Sustainability
Goals
Benchmark Current
Packaging
Design Package
Alternatives
Quantify Environmental
Impact of Alternatives
Analyze New Package
Feasibility
Pick Package Design to Reduce
Climate Impact
Roadmap to Sustainable Packages
• Holistic Systems Approach • Cradle to Grave Impacts
Life Cycle Assessment
1.Extraction and Processing of Raw Materials2.Manufacturing3.Transportation and Distribution4.Use (and Reuse)5.End of Life
Benefits of LCA
Lean DesignIncorporation of feedback early in the design process saves time and is very cost effective
OptimizationData driven concept development and material selection decisions
ComplianceShifting retailer and supplier requirements Walmart’s Project Gigaton
ReportingCalculating company wide impact for GRI, Investors, Stakeholders
Consumer Perception Consumers value purpose drivenbrands that are working to reduce their impact
DifferentiationCompanies who embrace LCA can stand out from competitors
Screening LCA Optimize Package Designs for Sustainability
• Model primary, secondary, and tertiary packaging components + entire systems
• Analyze detailed environmental impacts (consumption and emission metrics)
• Identify hotspots or areas for improvement
• Benchmark environmental profile of existing portfolio
• Compare multiple different design alternatives
• Incorporate environmental feedback into your design
WaterConsumption
FossilFuelConsumption
GreenhouseGasEmissions
1 2
1 2
1 2
COMPASS provides data on packaging scenarios that helps inform sustainable package decisions and lessens companies
environmental footprint. ”
“
COMPASS Method/ Indicators:
Fossil Fuel Consumption
(MJ-equiv)
GHG Emission (kg CO2 – equiv)
Water Consumption
(liters)
Human Impacts (DALYs)
Mineral Consumption
(kg)
Eutrophication (kg PO4 – equiv)
Biotic Resource Consumption
(m3)
Aquatic Toxicity (CTUe)
CompanyLLC
• Challenge: Retailers and consumers are questioning sustainability of packaging
• Beginning sustainability journey and next steps are not clear • Difficult for Packaging Design teams to incorporate feedback
• Reporting progress for Walmart’s Project GigaTon
How can LCA help Snacks reach their Sustainability Goals?
Management Sustainability Targets
WaterConsumption
GHGEmissionsMaterialWasteDecreaseby10%acrosspackaging ReducePackagingImpact20%
PCRContentIncreaseby10%acrosspackagingReducePackagingImpact15%
What information do you need?
• Materials • Amounts of materials • Conversion Processes • Packaging Type
8ozofPretzelSnacks
PolypropyleneLid(mass)
PolypropyleneBase(mass)
LDPE-FilmSeal(mass)
Video Demo: How can we model our design?
Modeling PhaseCreatingaBaselineofyourPackage
Fossil Fuel Consumption: Water Consumption:
Life Cycle Indicators
Greenhouse Gas Emissions: Human Impacts:
1.42 MJ-equiv 0.0705 liters
0.049 kg CO2-equiv 1.68e-5 DALYs
Hotspots Identification
Water Consumption: 0.0705 litersGreenhouse Gas Emissions: 0.049 kg CO2-equiv
COMPASScanhelpanalyzedifferentsustainablepackagingstrategies:
• Light-weighting
• MaterialChange
• FormatChange
• ShippingEfficiency/Palletization
• PCRContent
Sustainability Strategy Overview
Strategy 1: Light-Weighting
200gramsCorrugated
18gramsPolypropylene
2
1
190gramsCorrugated
15.5gramsPolypropylene
GreenhouseGasEmissions
-15.1%
-6.26%
WaterConsumption
1
1
2
2
Strategy 2: Format Change
PET8grams
Aluminum0.5grams
LDPE2grams
FlexiblePouch FiberBox(wPlasticBag)
SolidUnbleachedBoard22grams
LDPE2grams
Format Evaluation
2
3
1Canister(Lightweight)
FlexPouch
FiberBox
1
GreenhouseGasEmissions
2
3
+1.68%
WaterConsumption
1
2
3
-10.5%
+121%
-30.6%
Flexible Pouch
GHGEmissions
WaterConsumption
34%
26%RecycledContent-
CubeUtilization-
WeightReduction-
PackagingRecovery-
7%
13%
40%
GHGEmissions
WaterConsumption
6%
15%RecycledContent-
CubeUtilization-
WeightReduction-
PackagingRecovery-
0%
15%
0%
Light-weighted
*NewSupplier
How to Report Results and Calculate GHG Emissions Reductions• Comparison Analysis
• Calculates percent change between reference and new package design
• Roll-up Reports • Calculates total company impact using production volumes of
each package type • Baseline roll-up report can be compared to improved roll-up
report to show GHG reductions
trayak.com/compass
For more information and a free trial please visit:
PrashantJagtap–prashant.jagtap@trayak.com
Questions?
Thank you!
Towards Sustainable Packaging
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A labor of love by brother and sister – Ahmed is the alchemist, and Reem, the artist.Launched in1999 in Oakland, CA, Numi is dedicated to innovation and quality paired with an unwavering commitment to community and planet. We are a founding B Corporation and Public Benefit Corporation.Numi was named after a middle eastern dried lime hospitality tea that Reem and Ahmed drank as children growing up in Iraq.
Numi is a pioneer in social business and a leader in tea trends.
A Story of Sustainability, Quality & Artistry
Our Values: An Authentic, Mission-Driven Business
Celebrating People - A Leading U.S. Fair Trade Tea Purchaser
Numi travels and sources directly from fair labor gardens because we believe people should be paid a fair wage. We give back so communities and families can thrive.
Celebrating Planet - Minimizing Impact
Organic ● Non-GMO Verified & Compostable Tea Bags ● Recyclable boxes made 90% Post Consumer Boxes ● Offset Carbon Emissions ● Founding BCorp member ● Public Benefit Corporation ● Founding OSC2 Member
Celebrating Pure Tea - Authentic Difference
• Full-leaf quality organic teas & herbs • Never tea dust or fannings • Real fruits, flowers and spices – NO perfumes or flavorings
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Packaging Milestones
• 1999: First product offerings, avoiding the use of unnecessary shrink wrap
• 2005: Tea boxes converted to 100% recycled paperboard with 85% minimum PCW content
• 2009: Tea bag wrappers converted to 72% PCW material, reducing overall weight by 22%
• 2012: 1st company to certify filter bags as non-GMO, setting new NGP standard to include teabag & tea
• 2013: Founding member of OSC2 Packaging Collaborative
• 2017: Numi Supplier Code of Conduct incorporates our packaging expectations for 1st & 2nd tier suppliers
• 2018: Launching 1st plant based, non-GMO compostable tea bag wrapper
44
Measuring Impact
Annualuse
TreesSaved
Netenergysavings
GHGemissions
avoided(CO2equiv) watersaved
solidwasteavoided
CARTON-85%PCWcoatedunbleached
kraft 150tons
26631,801millionBTUs(20
homes/year)
350,554lbs(32cars/year)
2,327,465gallons(4swimmingpools)
179,180lbs(6garbagetrucks)
MASTERCASE-45%PCWcorrugate 134tons
973530million
BTUs(5homes/year)
105,257lbs(10cars/year)
711283gallons(1swimmingpool)
62,754lbs(2garbagetrucks)
CARTON-100%recycledclaycoated
board 15.2tons 395
288millionBTUs(3homes
/year)54,245lbs(5cars/year)
336,326gallons 23,297lbs
OVERWRAP-100%recycledpaper 78tons
1410 724BTUs(8homes/year)
149,283lbs(14cars/year)
667,161gallons(1swimmingpool)
52,157lbs(2garbagetrucks)
AnnualTotals:
54413,343BTUs(36homes/
year)
659,339lbs(61cars/year)
4,042,232gallons(7swimmingpools)
317,388lbs(11garbagetrucks)
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The Last Mile – Teabag Wrapper
• Priorities: • Plant Based • Non-GMO • Compostable
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Onward!
• Reduce & eliminate plastics where we can • Source recycled materials where possible, preferably post-consumer waste • Strive towards 100% plant based, 100% compostable or recyclable – ZERO WASTE! • Take the long view – the perfect solution may not be available today or tomorrow – more
important are the incremental steps along the way
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