itc swot

ITCPresented by:Avishek BhattacharyyaDivya MarwahMukul AttriNayana UnniPrashant PatroSiddharth Modak

1910 1975 1979 2000 2003 - 2005

Imperial Tobacco

Company

Hotel Industry with ITC-Welcome Group, Hotel

Chola

Paperboard Business

• Greeting, Gifting & Stationery

• Lifestyle Retailing Business• Information Technology

• Food Industry• Personal Care

Products

HISTORY AND EVOLUTION

One of the India’s foremost Pvt. Sector companies with US $ 45 billion

and a turnover of US $ 7 billion;

Among Asia’s “Fab 50” companies and India’s “10 most valuable

Brands”;

Chairman: Mr. Yogesh Chander Deveshwar;

Directly employs more than 31,000 people;

Generate over 5 million sustainable livelihoods;

Has more than 4,14,000 shareholders;

Vision: “Sustain ITC's position as one of India's most valuable

corporations through world class performance, creating growing value for

the Indian economy and the Company's stakeholders”.

COMPANY PROFILE

ITC

FMCG

HOTELS

PACKAGINGAGRI BUSINESS

IT

PAPER BOARDS

SBUs

FMCG

CIGARETTES:Insignia, India Kings, Lucky Strike, Classic, Gold Flake, Navy Cut, Players, Scissors, Capstan, Berkeley, Bristol, Flake, Silk Cut, Duke & Royal etc.

FOODS:Kitchen of India, Aashirvaad, Mint-o, Sunfeast, Candyman, Bingo etc in Staples, Snack Foods, Ready to Eat Foods and Confectionaries.

APPAREL:Wills Lifestyle, John Players, Miss Players brands in Fashion Wardrobe for men and women.

PERSONAL CARE:Fiama di Wills, Essenza di Wills, Engage, Vivel di Wills, Superia Brands in soaps, hair oil, hair gel, face wash, shampoo, conditioner, deo and perfumes etc.

STATIONARY:Classmate, Paper Kraft, Expressions, Colour Crew Brands in notebooks, diary, office stationary, greeting cards, colours etc.

SAFETY MATCHES N AGARBATTIS:iKno, Aim in match-sticks and Mangaldeep agarbattis etc.

Sector-wise Revenue Break Up

ITC FMCG REVENUES

SWOT ANALYSIS

STRENGTHSDiversified group: ITC leveraged its traditional businesses to develop new

brands for new segments.

Market share: The brand now commands more than 52% market share

amongst national branded players.

Brand: ITC ranks among India's `10 Most Valuable Brands', in a study conducted

by Brand Finance and published by the Economic Times. ITC also ranks among

Asia's 50 best performing companies compiled by Business Week.

Debt-free: It is a debt-free company which makes it less vulnerable.

Distribution Channel : Deep reach of it's distribution channel is one of the core

strengths of ITC, as it enables the company to reach out to it's customers

effectively.

STRENGTHS(cont..)

Innovation: ITC has excellent research and development facilities.ITC

master chefs from its hotel chain are often asked to develop new food

concepts for its FMCG business. For example ITC was the first in India to

come up with instant 2-minute pasta.

Management: ITC has a strong and experienced management, strong brand

presence & excellent products advertising

CSR & Sustainability: Over 6500 E-Choupal CSR activities and sustainability

initiatives enhance ITC’s brand image reaching over 4 million farmers. ITC

encourages the spirit of entrepreneurship amongst farmers.

WEAKNESSUnrelated diversification

Heavily Dependent on tobacco revenue which contributes

80% of the total revenue.

ITC is still recognized as a tobacco company

Steep increase in cigarette taxes has adversely affected its

revenue

Hotel industry has not been able to create a huge market

share

OPPORTUNITIESRural Market: The company has the opportunity to get into the untapped

rural market.

E-choupal :This initiative by the group, with its enhanced rural

connectivity, has created huge opportunity for the firm to acquire raw

material at a cheaper rate.

Mergers and acquisitions to strengthen the brand.

Increasing purchasing power of people thereby increasing demand

Per capita consumption of personal care products in India is the lowest in

the world offering an opportunity for ITC’s soaps, shampoos and fragrances

under its Wills brand

More publicity of hotel chains to increase market share

THREATS

Competitors :It faces stiff competition from both domestic as

well as international players like P&G, HUL, Reckitt Benckiser.

Marico, L'Oreal, Nirma Ltd, Colgate-Palmolive, Dabur, Godfrey

Phillips.

Restrictions : Strict govt regulations and policies regarding

cigarettes.

FDI in retail thereby allowing international brands.

THANK YOU