it's about people, not devices
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UX London Workshop – April 2011
not devices... It’s about people,
http://www.flickr.com/photos/svensonsan/1040158030
http://www.flickr.com/photos/lonelyfox/4815935744
remember these...
ce n’est pas un phone
times have
changed
Released: 1998CPU: 233 MHz
RAM: 32 MB (512 MB max)Storage: 4 GB (+ optical drive)
Display: 38.1 cm Millions of coloursDimensions: 40.1 x 38.6 x 44.7 cm
Weight: 17.3 kgs
Released: 2007CPU: 412 MHzRAM: 128 MBStorage: 4 GB (8 GB max)Display: 8.9 cm Millions of coloursDimensions: 11.4 x 6.1 x 1.2 cmWeight: 135 g
<10 years...
this was ‘portable’...
http://www.flickr.com/photos/43533334@N07/5153726732
Your mobile phone has
all of NASA in 1969. more computing power than
http://history.nasa.gov/ap11ann/kippsphotos/apollo.html
NASA put a man on the moon.
http://www.flickr.com/photos/denisdervisevic/4568726847
– @moskovich ...We put a bird into pigs.
http://www.flickr.com/photos/36340796@N05/4862291108
hp://en.wikipedia.org/wiki/iPhone
iPhones sold* over 100 million
On March 2, 2011, at the iPad 2 event, Apple announced that they have sold 100 million iPhones.
but...
*2010 estimates put the population over 6.8 billion inhabitants...
6.8 billion number of people on the planet...
77%number of people with a mobile device
or 5.3 billion at the end of 2010 – U.N. Telecommunications Agency, http://www.itu.int
2.015% have an iPhone...?
percentage of world population – source: Wolfram Alpha
http://www.flickr.com/photos/pictfactory/2796367140
which brings us to...
an iPhone...
an iPhone...
an iPhone...
an iPhone...
an iPhone...
diversity
let’s play a little game
San Franciscoa
the most popular smartphone brand...
San Franciscoa
but, smartphone penetration is only 28%...
312
the most popular smartphone brand...Londonb
Londonb
but, smartphone penetration is only 32%...
312
Berlin the most popular smartphone brand...c
1
Berlin
but, smartphone penetration is only 29%...
c
2 3
...get the idea?
Smartphone market share by handset OEM (2010)Source: VisionMobile blog, Gartner, vendor releases
Nokia34%
Huawei1%
Samsung8%LG
2%
Apple16%
ZTE1%
RIM16%
Sony Ericsson3%
Motorola4%
HTC8%
Other7%
Global smartphone penetration is only 23%...http://www.visionmobile.com/blog/2011/04/100-million-club-2h10/
smartphones
Jakartac
the most popular smartphone brand...
Jakartac
1 2 3
or similar devices...
http://www.flickr.com/photos/centralasian/3239065547
– it’s just not evenly distributed." – William Gibson
"The future is already here
majority of people don’t have ‘smartphones’...
...why all this diversity?(and why it’s likely to stick around)
old world...
+ new platforms...
expect a few more!
unique
+ many new ideas...
expect many more!
= endless possibilities
http://www.flickr.com/photos/29707865@N05/2780508266
...confusing, no?
free platformslow cost components
a perfect storm
http://www.flickr.com/photos/deks/697297227
+
=
http://www.flickr.com/photos/oskay/3300199882
and a lot of disruption...
http://www.flickr.com/photos/oskay/3300199882
http://casium.fr/component/kashyap/bc_detail/109 http://www.visionmobile.com/blog/2010/09/waking-the-dragon-the-rise-of-android-in-china-2/
and a lot of disruption...+
a free operating system (Android)dual core ARM 9 @ 416MHz2G GSM/EDGE2.8” QVGA resistive touch screen2MP cameraGPSWIFI and BlueTooth silicon
<$90 components + plastic case~4 weeks to market!
= Actions-Semi, MTK, TongXinDa , Rockchip...
http://www.flickr.com/photos/aturkus/255736909
however, things may change...
Do Not Anger the Alpha Androidhttp://www.businessweek.com/magazine/content/11_15/b4223041200216.htm
yet again
...disruption?
http://www.flickr.com/photos/tanj/4432327487
the smartphone from two years ago... the feature phone of today is
breakout #1
http://www.flickr.com/photos/plings/4727867959
Diversity is a reality and will likely persist, causing us to decide which platforms(and consequently users) are “worthy” of our design time.
We’re already seeing some designers choose to only design for the newest or most powerful platforms as these (apparently) provide the very best experience (e.g gestures, performance etc).
Do you feel this a realistic approach or simply a cop out?
How do we reconcile inclusion and accessibility with the need to providea great user experience?
context
things used to be quite simple...
mobile used to mean this...
http://www.flickr.com/photos/oimax/3800475934
limited aention
tedious input
simple?
distractions
public space
glanceable?
personal
one hand
varied input methods
limited baery life
inconsistent networks
limited display +memory
varied form factors
limited CPU
varied manipulation methods
and this...
http://www.flickr.com/photos/hendry/2996622778
everything else was ‘not mobile’...
full-sized keyboard
comfy chair
focused user
work surface
environment
privacy
unlimited data
reliable power source
reliable network
http://www.flickr.com/photos/fuzzcat/22019163
most of this is still true, except...
mobile is now also this...
full-sized keyboard
comfy chair
focused user
work surface
environment
privacy
unlimited data
reliable power source
reliable network
http://www.flickr.com/photos/othree/5224045406
comfy chair
focused userprivacy
unlimited wifi?
reliable power source?
reliable network?
1hr train ride
or this...
two hands
comfy chair
prone to interruptions
privacy
reliable power source
...and what do you call this?
http://www.flickr.com/photos/joeshlabotnik/2359224681
one hand
gravity
behaviour is changing, because devices are changing...
music
business
video
something else...?
to specific activitieswhat was once targeted
with a buon or two!
a big screen...
web browser+
application layer
+ APIs
blank canvas...always on, always connected
is now a highly customisable
with a buon or two!
a big screen...
web browser+
application layer
+ APIs
camera
learningplay
creativity
navigation
music
video
work
discovery
sharing
chat
communication
escape
their own experienceenabling users to choose
so what we call ‘mobile context’is increasingly hard to pin down
http://www.flickr.com/photos/7802947@N02/5547816310
placing an inventory order
updating Facebook
mobile context
playing Bejeweled
http://www.flickr.com/photos/mujitra/4571580931
mobile context
booking a last minute trip to New York
$ git clone ...browsing Flickr
http://www.flickr.com/photos/razorshine/4662188057
writing the next chapter in her novel
buying a home...
flirting with her husband
mobile context
while the traditional ‘short-activity-or-distraction’ context is still valid
http://www.flickr.com/photos/missmeng/5327470961Source: Compete quarterly smartphone report, Jan 2010
miscellaneous downtime80% use mobile during
Source: Compete quarterly smartphone report, Jan 2010http://www.flickr.com/photos/wonderdawg777/662293238
in queues or for appointments76% use mobile while waiting
mobile is also increasingly being combined with other activities
Source: Compete quarterly smartphone report, Jan 2010http://www.flickr.com/photos/bcmom/375125992
watching television...62% use their mobile while
Source: Compete quarterly smartphone report, Jan 2010http://www.flickr.com/photos/lollaping/3327541574
point of sale research69% use mobile for
sometimes visit a site on mobile
...and follow up on the PC
59%
Source: Yahoo
to time shift...mobile is also used
Source: Yahoo
visit a site on the PC
and follow-up on mobile
34%
http://en.wikipedia.org/wiki/Piper_PA-46
“The most expensive item sold via eBay’s mobile app was a 1985 Piper PA-46-310P Malibu airplane for $265,000. “ src: Mashable
of much larger tasks...facilitating completion
http://www.flickr.com/photos/plagevinilosyadhesivosdecorativos/5549366513
and larger life decisions...
“The largest purchase on the M&S mobile web site last Christmas was two sofas costing over £3000 ($5000) “ src: Marketing Week
http://www.flickr.com/photos/chelsea_nj/4223680604
the past, present and future”to “blur the boundaries between
some services are even enabling users
http://www.flickr.com/photos/rolandslakis/99196316
...[Flirtomatic is] like time travel flirting...“
http://www.flickr.com/photos/plings/4727853585
breakout #2
What defines context when designing for connected devices?
Is it the device itself (e.g. a tablet, a smartphone, an eReader), or the very act of being mobile?
Or is it something different altogether?
interaction
a few mobile myths...
http://www.flickr.com/photos/frenchy/3375938488
http://www.flickr.com/photos/jcfrog/4692750598
myth...most device have touch screens
(or will any day now)
The first 100 Android devices
there is still lots of diversity...
http://www.flickr.com/photos/johanl/4382372758
back key
track ball
manipulation is default onsome element of indirect
the majority of Android devices...+ many BlackBerry and Windows Phones
large touch
screen
feature phone diversity
navipad
tiny screen
yesterday today
touch screen hybrid
+ keypad
input
many of these are now < $50...are they a smartphone or a featurephone?
touch phones
smartphones
tablets
feature phones
connected appliances
workstation
laptop
netbook
internet TVs
myth?you should design different experiences
for each category of device
categories are constantly morphing...
laptop
netbook
tablet
*and yes, this is in fact one device...
http://www.flickr.com/photos/mattedgar/3724116027
is this the interaction you planned for?
http://tumblr.topherhulett.com/post/3902283232/i-know-you-were-wondering-yes-the-magnets-in
iPad 2 magnets are apparently strong enough to ‘natively’ do this!
in form factor and behaviour...plan (and test) for diversity
http://www.thinkgeek.com/electronics/retro-gaming/e762/
http://www.flickr.com/photos/mattedgar/3724116027
do design for the platform...
http://dl.google.com/googleio/2010/android-android-ui-design-patterns.pdf
http://lukew.com/touch
platform specific...gestures are often
http://www.flickr.com/photos/williambrawley/4314746893
and while some are intuitive...
http://lukew.com/touch
clear cues and practice...others require
...problem is that gestures are like 21st century command lines. You need to know them to use them. – @kateho“
http://www.flickr.com/photos/_dchris/4652995362
...anything you can show and touch can be a UI...there are no standards and no expectations.- Don Norman, Gestural interfaces: A step backwards
“
http://www.flickr.com/photos/jordanfischer/61429449/
1995 all over again
http://www.flickr.com/photos/gcfairch/4114504140/
(perceived affordances)visibility
mental models
...gesture or dance move?
feedback
http://www.flickr.com/photos/mwichary/2615519568
consistency
non-destructive operations
http://www.flickr.com/photos/craigmurphy/4611017675
scalability
http://www.flickr.com/photos/fontourist/4559491659
touchMove
touchStart
touchEnd
touchCancel
browser gestures...hijacking native
are found in the browser*...the fewest (programmable) gestures
http://www.flickr.com/photos/plings/4728486842
breakout #3
How far can we take the natural interface?
Do we foresee a day where all interactions will be performed through touch?
What alternatives should we explore going forward?
the web
http://www.flickr.com/photos/adactio/932798536
the mobile web?...why even talk about
http://www.flickr.com/photos/armaggeusa/3176297283
The most profound technologies are those that disappear. They weave themselves into the fabric of everyday life until they are indistinguishable from it…. - Mark Weiser“
across most devices...the web is the common thread
1.3 billionalready use the mobile internet
Source: Tomi Ahonen Consulting
85% of new handsets will include a web browser by 2011
to them at that time...using whatever device makes sense
so people reach for the web
It is somewhat slow but it definitely works, in fact my teen daughter uses hers constantly... among other things she uses it to keep in touch with her friends.People discussing the Kindle browser on a message board
“
http://www.flickr.com/photos/diloz/5023417436
just happen here...but it doesn’t all
source comScore MobiLens
http://www.flickr.com/photos/pictfactory/2796367140
across all brands...people use the mobile web
source comScore MobiLens
...and types of devices
http://www.flickr.com/photos/pictfactory/2796367140
mobile is the only access point for 1/3 of internet users
USA 25%
Users who never or infrequently use the desktop web, Source: On Device Research, Dec 2010
UK 22%
India 59%
S. Africa 57%
Indonesia 44%
China 22%
Egypt 70%
Russia 19%
home ADSL~$100/mth,PAYG unlimited mobile data~$17/mth
With current growth rates, Web access by peopleon the move — via laptops and smart mobile devices – is likely to exceed web access from desktop computers within the next five years.“
...or by 2015 - Source: ITU vis mobiThinking http://www.flickr.com/photos/whiteafrican/2938685296
OperaMiniFirefox
Windows Mobile
Platform browsers Add-on browsers
SkyFire
UC Web
proxy browser
proxy browser
proxy browser
end-of-life
new
end-of-life
lots of versions
lots of versions
lots of versions
small install base
Obigo end-of-life
of mobile browsers...different types/versionsthere are more than 60
these are the most common
WebKit
most S40as of2009
as of v6.0as of 2006
them are based on WebKit...a growing number of
http://www.flickr.com/photos/wwworks/2472230611
but there is still lots of fragmentation...
http://www.flickr.com/photos/idletype/430895151
sites is hard to estimate...the number of mobile optimised
site(s) are created...often separate mobile
http://www.alistapart.com/articles/responsive-web-designhttp://m.alistapart.com/articles/responsive-web-design
redirect
to m.* sub-domain...
a subset of the desktop web...many contain only
http://www.flickr.com/photos/arhadetruit/4428714535
broken links, and exclusion...can result in lots of redirects
http://colly.com
one url for everyone = One Web
responsive design...others may opt for a more
mimic native experiences...or use web technologies to
http://www.flickr.com/photos/williambrawley/4522648456
on the web people have different expectations...very
...app or web site?
http://www.flickr.com/photos/zoetnet/4669800101/
“If I can’t see your awesome web site...it’s not really that awesome is it?”
access has become an aspect of user experience...
http://www.flickr.com/photos/plings/4728502636
breakout #4
Native apps are (for better or worse)tied to specific platforms and devices.
Should the web be different?
Does access to content on the internet amount to a human right? Should access to content from any device become a matter of legislation and accessibility?
tomorrow
What do we know about the future?
http://www.flickr.com/photos/shannonkringen/4482487843
technology will disappear
http://www.flickr.com/photos/tocaboca/5523598823
most will grow up connected
“For kids like my 13 year-old, the boundaries between the internet and life are so porous as to be meaningless. “ Comment on the Guardian web site
http://www.flickr.com/photos/carbonnyc/4213684953
interfaces will be more natural
http://www.flickr.com/photos/marcoarment/2035853550
mental models will change
http://www.flickr.com/photos/hazelwood09/3918982930
a few mistakes will be madeoften wonderful
http://www.flickr.com/photos/kimtaro/324573453
the world will be faster
http://www.flickr.com/photos/ubo_pakes/4472188820
with greater expectations
http://www.flickr.com/photos/orinrobertjohn/194302673
and a little magic
http://www.flickr.com/photos/tijanav/4885088185
http://speirs.org/blog/2011/4/1/stop-lying.html
– James Bridle
This is the world we are living in and we can either lie to ourselves about it or we can dive headlong into the new forms and effects that it produces.
http://www.flickr.com/photos/perfectoinsecto/4871175954
...what don’t we know?
http://www.flickr.com/photos/wonderlane/5333152421
...will it add meaning?
http://www.flickr.com/photos/wwworks/3156948184
...will it bring us closer together?
http://www.flickr.com/photos/goincase/4647893507
...will we all participate equally?
http://www.flickr.com/photos/mckeyhan/3356570061
...and how will it make us feel?
http://www.flickr.com/photos/plings/4727843227
breakout #5
Many of us will have an opportunity to shape the devices, behaviours, and experiences of tomorrow.
What will we choose to do?
http://www.flickr.com/photos/tinou/453593446
thank you
hello@yiibu.com
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