ivan teage - thinking mobile at the nhm
Post on 02-Nov-2014
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Mobile thinking at the Natural History MuseumIvan Teage, Digital Development Manager
@ivanteage @NHM_London
Mobile devices are everywhere and here to stay
No. It’s about the basic needs of the visitor
It’s about the basic needs of the visitor
WiFi splash page and location aware services
Feasibility study
Evolution appEvaluation report
2014201320122011
Bug’s count app
Audobon eBook
Adaptivenhm.ac.uk
Aurasma AR app
Google indoormaps
Treasures gallery mobile website
Mobile ticketing website
Deep sea IDapp
Sky Alive app
Antenna gallerymedia guide
Reponsive website: WPY
WiFi splashpage
Reponsive website: eshop
Location aware app
Responsivenhm.ac.uk
Mobile programme so far…
Mobile app Mobile web Report / analysis
Feasibility study
Evolution appEvaluation report
2014201320122011
Bug’s count app
Audobon eBook
Adaptivenhm.ac.uk
Aurasma AR app
Google indoormaps
Treasures gallery mobile website
Mobile ticketing website
Deep sea IDapp
Sky Alive app
Antenna gallerymedia guide
Reponsive website: WPY
WiFi splashpage
Reponsive website: eshop
Location aware app
Responsivenhm.ac.uk
Mobile programme so far…
Mobile app Mobile web Report / analysis
Feasibility study
Evolution appEvaluation report
2014201320122011
Bug’s count app
Audobon eBook
Adaptivenhm.ac.uk
Aurasma AR app
Google indoormaps
Treasures gallery mobile website
Mobile ticketing website
Deep sea IDapp
Sky Alive app
Antenna gallerymedia guide
Reponsive website: WPY
WiFi splashpage
Reponsive website: eshop
Location aware app
Responsivenhm.ac.uk
Mobile programme so far…
Mobile app Mobile web Report / analysis
Has it happened yet for us? No.
Digital governance
Design & UX
Content production
Technology
development
Process and culture
Strategic influence
• Prioritisation of opportunities• Enabling innovation culture • Non-digital priorities
Major challenges
Interim measures are better than nothing
Understand how you select opportunities
Knowledge management is vital
Manage the big picture benefits
Evolve towards new ways of working
Lessons from the field
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