james saunders - 4mat. getting personal: tailoring your online candidate experience

James Saunders

In-house Recruitment Awards “The Manchester Conversation”

Tailoring the online experience to increase brand engagement

Getting personal:

4MAT.com

Candidate experience or customer experience?

4MAT.com

What happens next?

A. The sales assistant walks on by and ignores him.

B. The sales assistant hands him an automated email written in business speak thanking him for his interest and stating that they cannot help Steve at this time.

C. The sales assistant talks enthusiastically about the product, but following Steve’s indication that he’s not interested, politely thanks him for his time and asks him to call again soon.

4MAT.com

Candidate experience or

customer experience?

4MAT.com

Candidate experience is

brand marketing

4MAT.com

Brand marketing to candidates

Know your

audience’s needs

Find out where

they hang out

Try to make a

connectionInfluence them to

choose you

4MAT.com

Where do your candidates hang out?

4MAT.com

Candidate Attribution Tracking

4MAT.com

Branding marketing is making an emotional

connection

4MAT.com

Heavy use of personalisation in online retail

4MAT.com

How do you make it personal?

Speak the

candidate’s

language

Make them feel

unique

Remove the

impression of

automation

Simulate the offline

retail experience

4MAT.com

High relevancy in the user experience

4MAT.com

A personalised candidate experience

4MAT.com

Personalising content to the candidate

4MAT.com

4MAT.com

4MAT.com

4MAT.com

Increased engagement gives results

1,674 > 2,809 (+1,135/67.8%)

Monthly applications

(Jan-14 to Jun-14 compared to Aug-14 to Jan-15):

4MAT.com

Engage with recruiters, as

well as brands

4MAT.com

Even basic recruiter profiles engage

4MAT.com

Outrank LinkedIn

155 page views

In August 2015:

14 minutes of time on site

4MAT.com

4MAT.com

Increased engagement gives results

285 > 422 (+137/48.1%)

Monthly applications

(Oct-14 to Jan-15 compared to Feb-15 to May-15):

4MAT.com

How about we combine these two ideas, via

mobile?

4MAT.com

Candidate experience or customer experience?

James.Saunders@4MAT.com, @james_4MAT, @4MATcom, uk.linkedin.com/in/jamesesaunders

Thank you.

Roundtable Question: Candidate Experience

“What actions could you immediately implement to improve your online candidate experience? What are the challenges?”

In-house Recruitment Awards “The Manchester Conversation”