jeff lipman - world tourism organization unwto...
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GSTC
Tour OperatorsInitiative
IATA/ICAO Targets
WTTCAspirational
Goals
ST-EP Pilots
UNEP Green
Economy
Global Observatories
G20/T20
Green Certification
Hotel Energy
Initiative
Trip Advisor
Golden Book
Bio-fuel / ATC
Reform
Green Growth
$Trillion
Transform All Production, ConsumptionInvestment
Transform All Production, ConsumptionInvestment
2014
TravelismTravelismTravelism
Travel & Tourism
5 – 10%Economy5 – 10%
Economy5% CO2
TradeTrade JobsJobsInvestment
UnderstandingUnderstanding
Development
Environment
Infrastructure
Domestic80%
80%SMEs80%SMEs
X 2 Every Decade
2050
1992
• Reassess Impacts
• Upgrade Metrics
• Reposition in SDG’s
• Embrace Green Growth
• Identify Green Jobs
• Access Green Funds
• Revamp Education
• Spread Good Practice
• Digitally Track
• Reach Out of the Silo
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