jeff m davis - inbound online marketing at work for #1 honda dealer in texas - inbound apostle

Jeff M Davis INBOUND MARKETING

Interactive @ W O R K For the #1 Volume Honda Dealer in Texas

WEBSITE

DESIGN

DIGITAL

STRATEGY

SEARCH

ENGINE

SOCIAL

MEDIA DIGITAL

MEDIA

REPUTATION

MANAGEMENT

ONLINE ADVERTISING / LEAD GENERATION

Interactive @ W O R K For the #1 Volume Honda Dealer in Texas

*Digital Internet Strategy

*Website/Creative Design

*Ecommerce/Lead Generation

*Mobile Web/Custom Apps

*Content Generation

*Conversion Optimization

*Search Engine SEO/PPC

*Social Media Marketing

*Social Media Engagement

*Reputation Management

*Digital Media Photo/Video Production

*Advertising/Vendor Management

*Email/eCampaigns

What I do… Why it Matters… **Brand Visibility / Dominate Online

**Better User Experience/Time on Site

**Greater Sales/More Prospects

**Greater Reach, Access, Connection

**Increased Website Traffic

**More Calls, Online Forms, Leads

**Higher Search Rankings – Top Listings

**Added +1’s, Likes, Follows, Posts

**Extra Comments, Shares, RT-Tweets

**Stronger Brand Loyalty/Trust (ZMOT)

**Visually Attractive Digital /Print/ Ad / Collateral

**Lead Source Automation

**New Subscribers, Downloads, Opt-ins

INTERACTIVE ACTIONS / RESULTS - SKILLS SKILLS

The only i in Team - - Our Results!

TEAM RESULTS

iNBOUND MARKETING

INBOUND ONLINE MARKETING - TEAM RESULTS

DIGITAL STRATEGY

Buyer Personas

Branding Identity Content Marketing

Community Connection Conversion Optimization

Team Visibility / Promotion Customer Reviews/Feedback

Social Media Integration /Proof Synchronize Platform Messaging

MULTI PLATFORM - DIGITAL BRANDING

DIGITAL STRATEGY - TEAM PROMOTION

SALES TEAM VISIBILITY - CLIENT CONNECTION

MULTI PLATFORM - BRAND VISIBILITY

DIGITAL ONLINE BRANDING - SALES TEAM

BRAND CONNECTION - CLIENT REVIEWS

WEBSITE DESIGN

Ecommerce Creative Design

UI/UX - Navigation Content Generation

Landing Pages / C.T.A.’s Lead Generation Forms/Calls

Conversion Optimization Responsive Mobile

Interactive Chat

ECOMMERCE WEBSITE - UI/UX DESIGN

ECOMMERCE WEBSITE - NAVIGATION

CONVERSION OPTIMIZATION - WEBSITE

ECOMMERCE WEBSITE - UI/UX DESIGN

CONTENT CENTRIC - LANDING PAGES

CONTENT GENERATION - BLOG POST

INTERACTIVE WEBSITE DESIGN – CHAT & TEXT

RESPONSIVE WEBSITE DESIGN - MOBILE

SEARCH ENGINE

Organic S.E.O.

Adwords S.E.M. / P.P.C. Local Search Optimization Google Analytics Tracking

Key Word Architecture Landing Pages / C.T.A.’s

Code Optimization Link Building

KEY PERFORMANCE INDICATORS - ANALYTICS

Website Traffic / 25k+mo

Time On Site / 9:26

Conversions / 3115+mo

PPC Leads (Forms / Calls)

SEARCH ENGINE - GOOGLE ANALYTICS

SEARCH ENGINE MKT. - ORGANIC SEO

LINK BUILDING - CODE & ON PAGE SEO

LOCAL - SEARCH

SEARCH ENGINE MARKETING - LOCAL

GOOGLE ADWORDS - PAY PER CLICK (SEM)

SOCIAL MEDIA

User Engagement Community Connection

Customer Service Feedback Mobile / Apps / Local / Social

Interactions / Mentions / Check-ins +1’s / Likes / Follows / Comments / Shares

Social Growth Strategies Multi Platform Samples

Front-Facing Content Website Referrals

User Engagements

Comments & Shares

+1, Likes, and Follows

Referrals to Website

SOCIAL MEDIA MARKETING - ENGAGEMENT

SOCIAL MEDIA - FACEBOOK ENGAGEMENT

SOCIAL MEDIA - VISUALLY ATTRACTIVE POST

SOCIAL MEDIA - CUSTOMER CONNECTIONS

SOCIAL MEDIA - GROWING FACEBOOK LIKES

SOCIAL MEDIA - FB MOBILE CONNECTIONS

SOCIAL MEDIA - FACEBOOK APPS / CONTEST

SOCIAL MEDIA MARKETING - GOOGLE + LOCAL

SOCIAL MEDIA MARKETING - TWITTER

SOCIAL MEDIA MARKETING - YOUTUBE VIDEO

SOCIAL MEDIA MARKETING - FOURSQUARE

SOCIAL MEDIA MARKETING - SOCIAL BLOG

REPUTATION - ORM

Z.M.O.T. PR/Digital Press

Customer Service Brand Monitor/Alerts

Local Review Properties Positive/Negative Response

Industry/Consumer Platforms Mobile /SMS Text / Social Reviews

Consumer Perception Rating - CPR Citations - Mentions - Recommendations

Negative Online Sentiment Positive Online Sentiment

Online Customer Reviews Actual Reviews Top 10 Platforms // April 2013 – Jan 2014

REPUTATION MANAGEMENT - ORM

Sentiment

NEG -

POS +

CUSTOMER REVIEWS - WEBSITE & MOBILE

REPUTATION MANAGEMENT - ZMOT

REPUTATION MANAGEMENT - ORM

ORM REPUTATION - REVIEW PLATFORMS

DIGITAL MEDIA

Digital Creative Design Photography - Events

Adobe Photoshop Video Production Adobe Premiere Email Templates

Digital / Print Ad Collateral

ADOBE PREMIERE - VIDEO PRODUCTION

VIDEOGRAPHY PRODUCTION - MEDIA

PHOTOGRAPHY PRODUCTION - MEDIA

DIGITAL CREATIVE DESIGN - PHOTOSHOP

CREATIVE DESIGN - MULTI PLATFORM

DIGITAL CREATIVE DESIGN - SOCIAL POST

ADVERTISING / VENDORS

Automotive Industry Budget Management Advertising Platforms Lead Source Providers

Network & Feed Vendors Lead Management - CRM

Lead Nurturing / Automation

Advertising Platforms 20+

Ad / Feed Vendors 20+

Lead Source Providers 40+

Lead Generation X,000’s +mo

ADVERTISING & VENDOR MANAGEMENT

Managed Budgets $ XX,000’s +mo

AUTOMOTIVE ADVERTISING PLATFORMS

GOOGLE ADWORDS - PAY PER CLICK (PPC)

VENDOR / LEADS MANAGEMENT - FEEDS & CRM

WEBSITE

DESIGN

DIGITAL

STRATEGY

SEARCH

ENGINE

SOCIAL

MEDIA DIGITAL

MEDIA

REPUTATION

MANAGEMENT

ONLINE ADVERTISING / LEAD GENERATION

Interactive @ W O R K INBOUND ONLINE MARKETING: RESULTS

Jeff M Davis INBOUND MARKETING

CONTACT JEFF TODAY: 469.249.2911

jdavis@advocon.com

ONLINE PORTFOLIO: www.jeffMdavis.com