jen bakewell children’s and youth librarian matthew jelfs business advice officer business insight...

Jen Bakewell

Children’s and Youth Librarian

Matthew Jelfs

Business Advice Officer Business Insight

Birmingham Libraries 2.0

Birmingham Libraries 2.0

• Policy and Strategy

• Enthusiastic and innovative individuals

• Dipping a toe in the water!

Birmingham Libraries 2.0

YouTube – businessandlearning1

YouTubeUse - 10 business clips

- Great way to deliver information differently

- It’s free!

- Compatible with other sites

Advice - Tag clips with keywords

- Buy your own digital equipment - Film everything

- Advertise the channel everywhere

Birmingham Libraries 2.0

Birmingham Libraries 2.0

Young Libraries NING

Birmingham Libraries 2.0

Young Libraries NING• For staff to network and share ideas.• Customisable look and feel• Privacy settings• Lots of positive feedback • 66 members so far• Discussion and collaborationIssues - access

- privacy - off-counter time

Twitter – BhamBusiness

Birmingham Libraries 2.0

TwitterUse - Ideal for providing information quickly

- Good advertising tool- We follow relevant organisations - New followers are joining daily

Advice - Secure your name- Be selective about who you follow - Use Twitter little and often- Be interesting, engaging and economical

Birmingham Libraries 2.0

• An annual festival featuring the best children’s authors, illustrators, storytellers and poets

• Social networking presence established in 2009• Bebo, My Space and Facebook investigated• My Space and Facebook chosen as festival

authors were on there

Birmingham Libraries 2.0

Birmingham Libraries 2.0

My Space – marketed at Teens

Birmingham Libraries 2.0

My Space

Content - Festival events for teens- Existing video/audio by performers- Blogs about events- Books by festival authors

Friends - Authors- Friend requests sent to teens in area who list reading, poetry etc as a hobby- My Space link added to library website

and in Young Readers printed programme

Birmingham Libraries 2.0

• Facebook – marketed at Parents & Carers

Birmingham Libraries 2.0

FacebookA ‘page’ not a profileContent - All festival events

- Pictures of performers- Wall posts about what was going on- Photos of events uploaded during festival- Video of Book Bash

Friends - Authors- Library staff and friends and... - Facebook link added to library website

and in Young Readers printed programme

Birmingham Libraries 2.0

Young Readers Social Networking Presence

• Lots of positive feedback• Facebook more successful (124 fans Vs 28 friends)• Twitter very successful – reaching key local contacts

Issues - interactive content & moderation- branding- what happens after the festival?- Network access for staff- who will manage the content?- building on success – Facebook Ads?

Jen Bakewell

Children’s and Youth Librarian

Matthew Jelfs

Business Advice Officer Business Insight

Any Questions?

Birmingham Libraries 2.0