jessica woolley marketing rising star award support material

Sales & Marketing Awards Supporting Material

NAME: JESSICA WOOLLEY POSITION: Marketing Executive – UKTI Team CATEGORY: Rising Marketing Star

05/12/2014

@ i2i Events Group, & with client.

05/12/2014 2

Jess is always willing to help, and knows the marketing systems and teams really well. She thinks about the message we want to deliver for UKTI while taking in each show’s needs and objectives.” Pippa Brook, UKTI Project Manager

“I have been impressed with how speedy she has got to grips with the role. Despite the many challenges and demands that this role can bring, Jessica has handled them all showing great professionalism and good humour, which is no easy task” Irene Kerrison, Programme Manager, Consumer & Retail, UKTI

“Jessica is an extremely positive and pro-active member of the i2i team. During WRC Africa I found her to have an engaging personality and a CAN-DO attitude which was much appreciated by the UKTI team.” Fred Bassnett, UKTI Retail Specialist

“Hardworking, motivated and proactive. Jess consistently goes above and beyond her job role.” Kate Selby, PPC & Social Media Manager

“Jess has all the skills that I rate highly – passion, ideas, energy, client relationship, drive, internal relationship buildings.” Stuart Thomas, Head of UKTI Partnership

CREATING IMPACT:

Driving success to exceed targets & to grow contracted revenue.

05/12/2014 3

EXCEEDING TARGETS:

(£5m +)

Managed campaign planning & implementation before, during & after each show

Significant improvements to the brand, despite challenges posed by a Government contract.

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IMPLEMENTING CHANGE:

Before After

Delivering for the customer digitally.

05/12/2014 5

Web (above) Email (left)

Web (above) Email (left)

CONSTANT INNOVATION:

Before After

Integrated & consistent campaigns.

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CONSISTENCY:

+ Increased web presence + Integrated web & email content

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Managed external agency to create a cohesive client brand & campaign theme across all marketing, for rollout pre-show, onsite, & post-show.

Designed, wrote & collated marketing content for digital & creative campaigns which exceeded engagement targets stipulated in UKTI contract.

KEY SUCCESSES: