jim carrick-birtwell, plotr ceo

Jim Carrick-Birtwell, plotr CEO

Why are we here?

McKinsey analysis – Education to employment, Dec 2012

Paradox:

• 75 million young people unemployed

• Employers report critical shortages of key skills

Employers lack confidence in the skills system

90% of employers want to be more involved with careers support for young people(source: Deloitte, Education and Employers

Taskforce, 2010)

Young people want better careers advice

• 95% of young people said they would like employers to be more involved

• 60% of young people say education should focus on career advice, work experience and employment skills

• 71% want careers advice from age 11

11, 14, 16, 18, 21

Moments of truth for young people deciding on career paths

Young people need advice sooner

What does the solution look like?

McKinsey recommendations

Education to employment: Designing a system that works1. Better data about career options and training

pathways required to make informed decisions 2. Education to employment solutions need to

scale up3. Technology, the internet, and serious game

simulation, i.e a system integrator required

What are we all about?

plotr’s mission is to democratise knowledge and information about careers and the world of work, and to inspire and inform every young person about the options available to them between the ages of 11 and 24.I

Our focus

Two core constituencies:

• High achieving young people

• Disadvantaged young people

How does plotr work?

Inspiration, exploration, discovery & opportunity Current product set = ‘limbs’ of system:

1. Career worlds2. Resource centre3. Opportunity finder4. Employer profile

Career Worlds

Career Worlds

Career Worlds

Resource Centre

• Over 2,000 helpful articles across the web

• plotr blog live as well as our features section

Employer profile

Opportunity Finder

• Over 80,000 opportunities featured on the site

• Apprenticeships, volunteering and entry-level employer jobs

• “Rejection letters”• 20-30K unique users a month

• >200,000 unique users since Nov 2012

Ambassadors

plotr development

Contact us

plotr.co.uke: jim.birtwell@plotr.co.ukt: 0203 405 3000

m: 07956 698243

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