job well done game pitch - startup weekend dunedin 2016

The problem

85 people...

68% of respondents said getting kids to do household tasks

is a problem.

Parents told us

Children aren’t doing chores

Doing chores =Success

as an adult

So what?

Our value propositio

nAn interactive card game that

provides families with a fun way to teach and learn

life skills

How it works

ALL family members get tasks

Action cards allow negotiation

Fun and meaningful rewards are up for grabs

Competitive advantage Adults have to play

too.This game brings the whole family together.Tangible item to trade/touchNo technology requiredBased on research.

Target market

Working parentsChildren aged toddler +

to about 14Pressed for time

Want to teach life skills to children

Market scope

Test market: NZ - 1,136,397 of families (2013 Census)

52 million families in English-speaking countries alone

Marketing strategy

1: Validate with focus groups

2: Pledgeme crowdfunding campaign

3: Pre-sales via Shopify

4: Go to market with product

“This is a truly amazing product and one anyone with kids can use” Pledgeme

“What a fabulous idea”

Marketing channels

Facebook, Instagram & Pinterest

Target schools & clubs

- Newsletters- Referral program - After school and holiday programmes

Targeted display advertising

How to order

https://www.pledgeme.co.nz/projects/4576-job-well-done

Shopifywww.jobwelldonegame.co

Revenue streams$25 per pack

To investigate…...expansion pack add-ons

...different decks

Who are we?

In summaryFamilies all over the world are struggling with this problem.

We have a fun and unique product to help families have fun and learn life skills

We will test the concept before doing a large run, gaining market validation from confirmed pre-sales.And

that’s...

In summaryFamilies all over the world are struggling with this problem.

We have a fun and unique product to help families have fun and learn life skills

We will test the concept before doing a large run, gaining market validation from confirmed pre-sales.And

that’s...

Any questions?