john lopes, josh lobo, jose vargas, nielson lopes august 16, 2010 the dog walk 1
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John Lopes, Josh Lobo, Jose Vargas, Nielson Lopes
August 16, 2010
THE DOG WALK 1
Our business idea and why we selected our business:
• Our business is a dog walking service. We chose this because we have dogs as pets, and we know it gets tiring to take care of a dog, especially when you are older and busy.
Mission Statement:
•The mission of the Dog Walk is to provide a service to busy and elderly people who don’t have enough time or energy to walk their dogs. We will insure their dogs are walked, fed and taken care of. We will offer all this at an affordable price.
Type of business:
•Our type of business is a service.
Business ProfileBusiness Profile2
Qualifications and Resources
• We are very polite employees and good communicators.
• Have experience in raising dogs.
•Walk around local parks.
•Discount card for pet store.
•Have extra leashes in advance.
•Enjoy working outdoors.
3
Cost of Materials/Direct Labor Cost of Materials/Direct Labor
Definition of One Unit:Definition of One Unit:Direct labor Direct labor
(wage per hour) (wage per hour) TimeTime (in hours) to (in hours) to make one unit make one unit
Direct labor cost per Direct labor cost per unit ($) unit ($)
$7.50$7.50 1 hour1 hour $7.50$7.50
TOTALTOTAL $ 7.50$ 7.50
Material DescriptionMaterial Description Cost /QuantityCost /Quantity Cost per Unit ($)Cost per Unit ($)
Dog treatsDog treats $12.99/6 bags$12.99/6 bags $.05$.05
TOTALTOTAL $ .05$ .05
TOTAL MATERIALS/DIRECT LABORTOTAL MATERIALS/DIRECT LABOR $ 7.55$ 7.55
4
Economics of One UnitEconomics of One Unit
Definition of One UnitDefinition of One Unit One hour of dog One hour of dog walking (multiple walking (multiple dogs)dogs)
Selling Price per UnitSelling Price per Unit $ $ 10.00 per hour 10.00 per hour ((average of 6 dogs) average of 6 dogs)
Direct LaborDirect Labor $ $ 7.507.50
MaterialsMaterials $ $ .05 x 6 dogs = .05 x 6 dogs =
$ .30$ .30
Total COGS Per UnitTotal COGS Per Unit $ $ 7.557.55
Gross Profit Per UnitGross Profit Per Unit $ $ 2.452.45
5
Competition Competition
CompetitorCompetitor PricePrice LocationLocation QualityQuality
Cape K9 CardioCape K9 Cardio variesvaries Falmouth, Falmouth, MAMA
GoodGood
Just Walking The Just Walking The DogDog
variesvaries Braintree, Braintree, MAMA
goodgood
Competitive Advantage Two reasons why customers will purchase our service over our competitor’s:
•We will feed the dogs.
•We will do some basic training.
6
Marketing Mix & Plan Marketing Mix & Plan PPrice:$10 per dog per hourrice:$10 per dog per hour
PPlace: Josh's home lace: Josh's home
PProduct: Dog walking serviceroduct: Dog walking service
PPromotion: Business cards, flyers, radio, internet, walking ads, sponsorship.romotion: Business cards, flyers, radio, internet, walking ads, sponsorship.
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Target MarketTarget Market
Location:Location: Greater New Bedford area Greater New Bedford area
Population: Males-Females ages 30 and overPopulation: Males-Females ages 30 and over
Personality: Animal lovers who are too busy to walk Personality: Animal lovers who are too busy to walk their dogs; average to higher income peopletheir dogs; average to higher income people
8
Start-up InvestmentStart-up Investment Description of Description of
SuppliesSuppliesVendor NameVendor Name PricePrice
Business Business licenselicense
City HallCity Hall $ $ 40.0040.00
Start up Start up AdvertisementAdvertisement
Wal-MartWal-Mart $$100.00100.00
LeashesLeashes Wal-MartWal-Mart $ $ 30.0030.00
ScooperScooper Wal-MartWal-Mart $ $ 15.0015.00CASH RESERVE covering 3 months of CASH RESERVE covering 3 months of operating costsoperating costs
$ $ 375.00375.00
Estimated TOTAL START-UP INVESTMENTEstimated TOTAL START-UP INVESTMENT $ $ 560.00560.00
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Financing StrategyFinancing Strategy for Total Start-up Investmentfor Total Start-up Investment
SourceSource AmountAmount
Personal Savings Personal Savings [ Summer Job][ Summer Job] $400.00$400.00
Relatives/FriendsRelatives/Friends $160.00$160.00
Total: $560.00
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Average Monthly Operating Average Monthly Operating Costs Costs
Type of Operating CostType of Operating Cost Monthly CostMonthly Cost
Cell PhoneCell Phone $ $ 50.0050.00AdvertisingAdvertising $ $ 35.0035.00InsuranceInsurance $ $ 40.0040.00TOTAL Monthly Operating CostsTOTAL Monthly Operating Costs $ $ 125.00125.00
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THE DOG WALK
Monthly Sales Projection Monthly Sales Projection MonthMonth Units SoldUnits Sold
JanuaryJanuary 40 hours40 hours
FebruaryFebruary 80 hours80 hours
MarchMarch 120 hours120 hours
AprilApril 240 hours240 hours
MayMay 200 hours200 hours
JuneJune 120 hours120 hours
JulyJuly 120 hours120 hours
AugustAugust 80 hours80 hours
SeptemberSeptember 55 hours55 hours
OctoberOctober 120 hours120 hours
NovemberNovember 80 hours80 hours
DecemberDecember 120 hours120 hours
Total = 1,375 hours
0
50
100
150
200
250
300
Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec
Units sold
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Projected Yearly Income StatementProjected Yearly Income Statement
Selling Price Per UnitSelling Price Per Unit $10.00$10.00# of Units Sold# of Units Sold 1,375 hours1,375 hoursTotal Sales Total Sales $ 13,750.00$ 13,750.00Total COGS Total COGS $ $ 10,381.2510,381.25Gross Profit Gross Profit $ $ 3,368.753,368.75Total Fixed Cost Total Fixed Cost $$1,020.001,020.00Total Variable CostTotal Variable Cost $$480.00480.00UnforeseenUnforeseen $$1,684.381,684.38Total Operating CostsTotal Operating Costs $ $ 3,184.383,184.38Profit before Taxes Profit before Taxes $ $ 184.38184.38Less Estimated Taxes @13%Less Estimated Taxes @13% $$23.9723.97
Net ProfitNet Profit $160.41 + labor @ $160.41 + labor @ $10,312.50 = $10,312.50 = $10,472.91$10,472.91
13
Return On Investment Return On Investment
Return on Investment (ROI)Return on Investment (ROI)
1,870.2%1,870.2%
For every $1 dollar invested, For every $1 dollar invested,
our bsiness earnedour bsiness earned :: $18.70$18.70
$0.00
$5.00
$10.00
$15.00
$20.00
ROI
Original $1invested inbusiness
Amount of $gained/lossed byoriginal dollarinvested
14
Return On SalesReturn On Sales Return on Sales (ROS)Return on Sales (ROS)
76.16%76.16%
For every $1 dollar of sales, For every $1 dollar of sales,
our business earnedour business earned :: $.76$.76
$0.00
$0.20
$0.40
$0.60
$0.80
$1.00
ROS
$1 of sales
Amount of $gained/lossed bysales
15
Philanthropy Plan Philanthropy Plan
We at the Dog Walk, will donate our time We at the Dog Walk, will donate our time once a week to the local animal rescue once a week to the local animal rescue league of New Bedford, helping them league of New Bedford, helping them walk and clean their dogs.walk and clean their dogs.
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Business & Educational Business & Educational GoalsGoals
BusinessBusiness• Short term goalShort term goal
- Getting our business Getting our business started by Septemberstarted by September
• Long term goalLong term goal
Expand to surrounding Expand to surrounding citiescities
• Educational• Short term goal
Graduate from high school
• Long term goal
Attend college
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Time Management PlanTime Management Plan
Business schedule for a typical weekBusiness schedule for a typical week
Entrepreneurship Hours:Entrepreneurship Hours: 1515 School Hours:School Hours: 3535 Work Hours:Work Hours: 66
Personal-Time Hours:Personal-Time Hours: 106106 Extracurricular:Extracurricular: 66
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If you can talk the talkIf you can talk the talkYou can walk the dogYou can walk the dog
Thank you for your Thank you for your consideration ofconsideration of
THE DOG WALKTHE DOG WALK
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