johnson & johnson mobile health app

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Johnson & JohnsonMobile Health App

Team 1

+Background

• Almost 26 million diabetics in the US

• Around 370 million diabetics in the world

• Daily checks of blood sugar levels

• Estimates project one in three American adults will have diabetes in 2050

+Brief Overview

• OneTouch Devices

• Software already available on OneTouch Website

• Notification service offered

• Much more convenient on smart phone

• Opportunity to market other J&J products

• Huge returns projected

• Minimum Risks

+Key Features• Daily reminder feature

• Log book

• Strip purchasing reminder

• Health nutrition feature

• Advertisement of other Johnson and Johnson products.

+Interface Example

+Key Risks

• Informing current OneTouch Users

• Making app simple as possible

• Staying within budget

• Finishing app on time

• Using marketing opportunity effectively

• Reminding users to backup their data

+Financial Analysis

+ Accomplishments & Future Opportunities

• Application meets the goals we have set• Aesthetically pleasing• Simplistic• Fully Functional• Universal

• Possible enhancements and opportunities• Universal Health Awareness Application (UHAA)

• Multiple directions and focus points

+ Future

• More features could be added

• Support of different illnesses

• For example: Joint Pain, Heart Conditions, Common Cold, etc.

• A whole line of applications or single app with add ons

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Thank You