joint new products and culinary initiatives committee summer conference 2009

Joint New Products and Culinary Initiatives Committee

Summer Conference 2009

New Products Update

2009 Work

Round Initiative

Convenience

XT Bottom LogFlat Triangle

-Precooked Roast Beef-Retail Round Steaks-Cube Steaks

-Premium Special Trim-Cube Steak Retail and F/S-Precooked Shredded/Dices

Bottom Round/Flat

The Heel

Pot Roast Material

Gastrocnemius Digital Flexor

Boneless Osso BucoMerlot Steak Braison Cut

Top Round - Cap

•Fajita Application•Premium Special Trim•Further Process Item

•Replacement/Augmentation for Petite Tender

GracilisPectineus

Round Work in Progress

Cheese Steak Eggroll

Philly Cheese Steak Roll• BBQ Beef Eggroll• Beef Asian Eggroll• Philly Steak Empanada

Industry Update

Discussion Topics

• New Product Exchange

• Chuck Roll & Round

• Partnership

New Product Exchange – Update

Goal:  Exchange new product information and collaborate on ideas to introduce new beef products into the market.

Marinade-on-Demand™ Chimichurri Beef

Marinate with all of the flavor but none of the mess. SCHWAN'S® exclusive packaging lets you marinade your meat all in one package-no additional bowls needed! This self-marinating package contains USDA Choice Ranch steaks and a popular South American Chimichurri marinade made with cilantro, onion, garlic, bell pepper, parsley and lime juice. Just thaw, marinade and grill for steak house perfection.

New Product Exchange – Update

4-Piece Chuck Roll4-Piece Chuck RollCombo PackCombo Pack

The “Denver Steak” – Chuck Underblade – Serratus Ventralis

One of the Great New Possibilities from our 4-Piece Chuck Roll

Industry Update – Chuck Roll

Industry Update – Chuck Roll

Industry Update – Round

Industry Update - Partnerships

Industry Update - Partnerships

beefinnovationsgroup.com

Funded by The Beef CheckoffFunded by The Beef Checkoff

Culinary Services• Creating Crave

• Publications International Multi-Branded Program

• Recipe Development

• National Beef Cook-off

New Product Development

Chuck Roll is ROLLING!

New beef convenience items on the run!

4-Piece Chuck Roll4-Piece Chuck Roll

Combo PackCombo Pack

FY 2010 Program SummaryInnovation. Commercialization. Culinary.

•New beef convenience items. New round cuts.

•Getting products to market – partnerships.

•Culinary expertise and support for all Checkoff

programs and industry organizations.

Change in Focus/Program Benefits

Build on Momentum:• Maintain and enrich our industry partnerships• Continue to develop new products and ideas• Leveraging culinary expertise to new heights

Benefits:• New beef products to market• Building trust with industry stakeholders• Keeping beef delicious and a great value