joomla seo presentation at joomladay uk 2011

JOOMLA SEO

Joomla + SEO + SH404SEF + SEO Strategy

Agenda

Introduction & Pretext SEO in General SERPS – Getting to the top and

understanding why Joomla and SEO / SEF SH404SEF & redSHOP Implementation strategies – Lazyness pays

off! Best practises Questions

Short Introduction

Ronni K. G. Christiansen CEO / System Architecht My projects:

redWEB.dk redHOST.dk iRedHOST.com redCOMPONENT.com Joomla SEO Strategy teacher at

International Business Collage, Denmark

SEO Starts at home!

A paradigme change on SEO Why external SEO can be meaningless Do your homework The foundation is the future – of your

success!

SEO – The general headlines

What is SEO? Meaningfullness Main parameters

Page title Page heading SEF URL Meta description Content Internal link structure

Getting to the top of the searchengines

Importance of foundation and code Ability to handle and alter the main

parameters Going outside of the box – Longtail is good Landingpages – Match the content to the

search phrase Understanding the user (Meaningfullness) Content structure Understanding language as a primary

parameter

Joomla and SEO / SEF

Joomla does poor SEO (and SEF) (1.5 vs. 1.7) Duplicate content Poor code output Marginalized controls

Options to solve issues Template overrides 3rd party SEO/SEF extensions Our case – SH404sef and why

Control the code output and let do the work for you

Joomla SEO

Is it worth spending ressources on SEO?

YES

3rd Party - SH404sef

Why did we utilize SH404sef in redSHOP Better routing, better options, integrated

controls But who wears the pants?

Control your SEO through tags in the configuration

Or directly on the product!

Implementation strategies

Lazyness pays off! Go for the most effect with the smallest

effort Work only when needed Select your fights

Spreadsheetmania Guerilla approach

Ask your neighbour Ask your customers Initial responses

Implementation strategies

Landing pages Campaign pages Theme pages Blog pages Search as a landingpage (redPRODUCTFINDER)

External efforts Content placement Link placement Linkfarms (non valued longterm)

Best practises

Remember the people! Understand the demand and

segmentation Meaningfullness – in the long run. Thats

the only sustainable strategy. Algorithmes change – meaningfullness doesnt.

Long tail gives better results / be specific it pays off.

Best practises

Keep the best content on one domain Do syndication, content placement, external

linkbuilding etc. but remember content is king and in the long run the right content on your domain is king.

Consider multilingual approaches by cloning and subdomains or different TLDs per language.

Use analytics as a tool for improving your work Keep expanding the spreadsheet

The end

Questions? Thank you for listening