journey towards transformation - adobe.com€¦ · building global / regional ... desired...
Post on 31-Jul-2018
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Journey Towards Transformation:From traditional media company to a Recognized Digital Leader
WINRADIT (WIN) KOLASASTRASENI
DISCOVERY AT A GLANCE
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CONTINUOUS GROWTH… ACROSS SCREENS
Source: World Economic Forum
MEDIA INDUSTRY DISRUPTION
Source: McKinsey & Company
(Audience) (Content)
Hyperscale
platforms
To survive the DISRUPTION
FIGHTING FOR TIME BY WINNING A “DESIRED MOMENT”
: Real-time, Attributable, Actionable Insights
FIGHTING FOR TIME BY WINNING A “DESIRED MOMENT”
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Building global / regional
IP direct-to-consumer
media brands that delight
fan across their
desired ‘moments’& need stage through the enablement of world-class analytics & big data practiceacross the entire
consumer journey &
touchpoints
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Data-driven culture is designed around
three fundamentals
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Linear + Digital Data
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Linear + Digital Data
Where the biggest value liesData-driven cross-platform monetization
SCALABLE PLATFORMS & REUSABLE COMPONENTS
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OUR TRANSFORMATIVE JOURNEY CONTINUES…
KEY TAKEAWAYS
Strategy, Strategy, Strategy
PeopleShifting to a data company –
EXECUTION!
STRATEGY | PEOPLE | EXECUTION
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