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Post on 01-Jan-2016
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Green my Apple
Apple Users in the driver’s seat
Web 2.0
Email to take the message to Jobs
Tagging and Social Networking sites
Technorati to reflect the buzz
Greenpeace.org traffic sources
Apple site traffic sources: referrals are everything in a viral campaign
Apple site Launch
Desktop viral: Hug your Mac
Video E-card on YouTube to publicize the campaign
The YouTube Dillemma
Perpetual Beta: Feedback site for suggested improvements
Banners and bugs to make the campaign easier to promote
Creative Commons content for remix
Webby Award
Webby Award
Webby traffic conversions
Contribution to conversion
Results (March 2007)• 470,000 Google references • 4,070 Blog entries• 50,000 letters to Steve Jobs• 1,000,000 Unique Visits• 10,000 newsletter signups
• Dell: “We challenge the Electronics industry to adopt a 100% takeback policy worldwide…”
Result
Kicking Ass
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