juicy juice starts

Starts!

Created by: Jordan Bentz and Corey Haugen

Sunday, April 24, 2011

What is Juicy Juice Starts?

Mashup with Juicy Juice boxes and plant starter seeds, “starts”

A fun way for kids to learn about growing produce and using their juice box in a sustainable way.

Based from Juicy Juice’s Growing up Healthy campaign.

Sunday, April 24, 2011

How it works: With support from Juicy Juice to make their boxes compostable

1. Cut off the top of the juice box

2. Fill with dirt and plant your seed

3. Once your plant is ready for the outdoors, stick the whole

box in the ground!

Sunday, April 24, 2011

Juicy Juice Starts would compliment their on going Growing Up Healthy campaign that educates kids on eating right and being healthy. “Starts” will increase that education with adding sustainable

value to the campaign.

Fill the entire 8-pack!

Sunday, April 24, 2011

Corporate Value:

Civic Value:

Cultural Value:

Increase product sales/differentiate from competitors.

Provides less waste, increase composting.

Educate young kids on alternative uses of products and growing their own produce.

Starts!

Sunday, April 24, 2011