kara nichols - portfolio
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“I yam what I yam, and that’s all what I yam.”
- Popeye, The Sailor Man
First and foremost I believe that design shapes
the world in which we live. Design influences
and molds us, through visual communication,
whether we notice it or not. It is my passion to
take this phenomenon and use it to help brands.
Brands have the power to communicate to
the masses, and I delight in helping them fine
tune that power. The method a brand uses to
communicate their message to the public can
either make or break said brand. It excites me to
support brands in achieving success.
This portfolio shows how I have helped several
brands communicate their message, find favor
in the public eye, and achieve success.
“ Design is everything. Everything!”
- Paul Rand
karanichols.design@gmail .com
479.799.3946
karanicholsdesign.wix.com/portfolio
issuu.com/karanichols/docs/portfolio
CONTACT
ONLINE
SELECTIONS FROM 2009-2012
1 . New Lion Media Group
2. Game On with Wess Moore & Michael Smith
3. Weekly Fried with Blake & Rex
4. AM Arkansas with Neal & Sharon
5. Amateur Digital Network
6. The Shabby Shack
7. University of Arkansas Television (proposed)
CLIENT: New Lion Media Group
TASK: Brand a start-up marketing firm with a memorable corporate logo
CLIENT: Weekly Fried with Blake & Rex
TASK: Brand a weekly radio show tailored to southern men, covering topics such as sports, politics, and recreation
CLIENT: Game On with Wess Moore & Michael Smith
TASK: Brand a sports radio show tailored to fans of all sports, anchored by local personalities
CLIENT: Game On with Wess Moore & Michael Smith
TASK: Brand a morning commute news radio show that covers traffic, local and state-wide news
2012
2012
2012
2012
1
3
2
4
CLIENT: Amateur Digital Network
TASK: Brand an online networking system tailored to connect athletic teams and event coordinators
2012
CLIENT: The Shabby Shack
TASK: Brand a furniture refinishing business who distributes work to craft focused stores
CLIENT: University of Arkansas Television
TASK: Brand a student run television station that caters to the university’s students and faculty
2011 2011
5
6 7
1 . C.L. Moore Memorial Golf Tournament
2. Romance Diamond Company
3. Fellowship of Christian Athletes
4. Vanderpool Cosmetic Surgery
5. 3W Magazine
1 2
CLIENT: C.L. Moore Memorial Golf Tournament
TASK: Provide promotional flyers for posting at golf courses and mailing to potentional sponsors and golfers
CLIENT: Romance Diamond Company
TASK: Provide and orchestrate a direct mail post card to promote the company’s product for Mother’s Day to a select customer list
2012 2012
3 4
CLIENT: Fellowship of Christian Athletes
TASK: Provide a promotional souvenir poster to the attendees of the 2011 Coaches Appreciation Dinner featuring guest speaker Gus Malzahn
CLIENT: Vanderpool Cosmetic Surgery
TASK: Provide two versions of a full page ad for publication in a regional philanthropy magazine
2011 2010
CLIENT: 3W Magazine
TASK: Design magazine cover to cover (including cover illustration) implementing the brand feeling of philanthropy and high style while establishing a cohesive flow between content and advertisements
5 2010
ON ThE RAdAR LOgO
TASK: Design a mark to introduce a monthly email blast produced by 3W Magazine that details upcoming philanthropic events to attend
1 . Sports Talk with Bo Mattinglly
2. Sonic Restaurants | Alabama HS Athletic Assoc.
3. Bordino’s Restaurant | Romance Diamond Co.
4. Safe Driving Sweepstakes
Buick GMC | Cricket Wireless
5. Sonic Restaurants | Procter & Gamble | Yum! Brands
6. Henderson State University Athletics
CLIENT: Sports Talk with Bo Mattingly
TASK: After directing a photoshoot, provide multiple billboards that promote the radio show moving to a new station, as well as highlight a new radio show on the same station
1 2012
2 32012 2012
CLIENT: Bordino’s | Romance Diamond Company
TASK: Provide numbered tickets for use with the restaurant’s valet service, including a promotional offer from a nearby business to encourage higher foot traffic
FRONT BACK
CLIENT: Sonic Restaurants | Alabama HS Athletics Association
TASK: Provide athletic tickets to all Alabama HS athletics programs that offer discounts for the restaurant’s quarterly promotions while meeting brand standards
CLIENT: Safe Driving Sweepstakes | Buick GMC | Cricket Wireless
TASK: Brand sweepstakes and provide marketing materials to be passed out at regional high schools that simultaneously encourage enrollment in the mobile sweepstakes program, promote sponsors, and warn about the dangers of distracted driving
4 2012
52011-2012
CLIENT: Sonic Restaurants | Procter & Gamble | Yum! Brands
TASK: Provide large scale interactive displays for high traffic areas of high school athletic facilities. Encourage brand loyalty with the offer of discounts, contests, and coupons.
CLIENT: Henderson State University Athletics
TASK: Provide a consistent theme from season to season to promote the Reddies athletic program and teams, as well as the businesses who support them.
6 2011-2012
1 . Safe Driving Sweepstakes
2. Game On with Wess Moore & Michael Smith
3. New Lion Media Group
4. Gatorade by PepsiCo
1 2
CLIENT: Safe Driving Sweepstakes | Buick GMC | Cricket Wireless
TASK: Provide an online presence for the mobile sweepstakes platform that provides up to date sweepstakes information and promotes the program’s sponsors
CLIENT: Game On with Wess Moore & Michael Smith
TASK: Provide a social media platform so fans can interact with the show anchors and keep up with current topics. Must stay within brand guidelines
2012 2012
hstext.com/nwa or hstext.com/safe facebook.com/gameon933fm and twitter.com/gameon933fm
CLIENT: New Lion Media Group
TASK: Provide a 4 page site layout mockup that showcases the business’ strategies, case studies, and contact. while maintaining corporate branding guidelines
3 2012
newlionmediagroup.com
52011-2012
CLIENT: Gartorade by PepsiCo
TASK: Create and orchestrate an email blast, targeting coaches of Amateur Athletic Union teams, to encourage the use of the Gatorade G Series Pro product line by providing samples to each enrollee
1 . intrusion
2. Heavy
3. Ki l ler Kaleidoscope
4. Cyclical Seasons: Health, Aggression, Hope, Creativity
All pattern works are personal projects.
1 2
TITLE: Intrusion
TASK: Evoke the feeling of comfor t as it relates to the feeling of intrusion, drawing inspiration from a news article about continuous biological threats in our environments
TITLE: Heavy
TASK: Evoke a sense of gravity and weight, creating a sombre mood. while playing with biomorphic shapes
2009 2011
3
TITLE: Killer Kaleidoscope
TASK: Show homage to the television character Dexter Morgan
TITLE: Cyclical Seasons: Health, Aggression, Hope, Creativity
TASK: Using symbolism and events from life, portray different seasonal moods felt throughout the year
2010
42009
karanichols.design@gmail .com
479.799.3946
karanicholsdesign.wix.com/portfolio
issuu.com/KaraNichols/docs/portfolio
CONTACT
ONLINE
karanichols.design@gmail .com
479.799.3946
karanicholsdesign.wix.com/portfolio
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