karl dawson ppr presentation v2
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Portland Parks & Recreation Digital Communications Plan: First Person
Testimonials & User Generated ContentUniversity of Oregon SOJC Strategic Communications
March 18 2015 Karl Dawson
Find New CustomersImprove Product Improve Customer Service (reduce cost)Increase RevenueIncrease Customer Loyalty Increase: Time, Money, Skills, and LoveBrand ambassadors
Communication
Find New CustomersImprove Product Improve Customer Service (reduce cost)Increase RevenueIncrease Customer Loyalty Increase: Time, Money, Skills, and LoveBrand ambassadors
Communication
PP&R Has A very important mission/product
Reach Customers where tthey are at
Reach Customers where tthey are at
Customers will seed our your product if you have it available to them.
Places to take photos of Fog and Mt hood?
Niche marketing
I thought I might be rewarded at #pittockmansion this morning and I was right. iPhone photos cannot do justice to the beauty. #abovetheclouds #fog #parkranger #portlandparks #pdxparks #portland #pdx #oregon #pnw #pacnw #portlandnw #cascadia #mthood #clouds #nofilter
Thank you
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