katy perry online

Post on 21-May-2015

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This powerpoint focuses on Katy Perry's online activity, particularly on social media.

TRANSCRIPT

Katy Perry was born Katheryn Elizabeth Hudson on October 25th, 1984 in California, USA

She is a middle child and comes from a very religious family. As a passionate music lover, she began pursuing her talents by the young

age of 15 in Nashville

She moved to Los Angeles when she was only 17, but was not able to obtain a lasting record deal until 2004 when she signed with

Columbia RecordsHer first single was the controversial “I Kissed a Girl” which was released in Spring of 2008

Other singles continued to follow from her “One of the Boys” album which became her first commercial success

She is now a famous popular music superstar with an enormous fan base and several

success albums such as…

Katy Hudson (2001)One of the Boys (2008)

Teenage Dream (2010)

Prism (2013)

Katy has a very large online and social media following

She also has personal accounts on some of these sites that she regularly posts

On Facebook, she has her own page, https://www.facebook.com/katyperry

as well as several fan based pageshttps://www.facebook.com/KatyperryOfficialFanClub

Most of her Facebook page contains information about her tours, new albums,

new singles, and new music videos

She still however posts occasional personal photographs and status posts that her fans can comment on and share on their own pages

Photo derived from her FaceBook page

On Twitter however, she posts her own tweets on a regular basis.

https://twitter.com/katyperry

She interacts with her fans through twitter by mentioning their posts and commenting on them

She also retweets her fans photos and status’s, as well as favorites them

On November 4th 2013, Katy Perry was declared the most popular person on social media at the time, which was determined from both

Facebook “likes” and Twitter “followers”. At the time she has 46.55 million followers on Twitter and 57.28 million likes on Facebook.

Facebook and Twitter are the only online social media sites that Katy uses, other than Instagram which is a smart phone app that can now also be accessed online.

She does also have a YouTube and Vevo account, but videos posted on these sites are her music videos, as opposed to personal videos.

She has multiple fan sites online however, on Facebook, Twitter, and private domains. These sites are created and maintained by her fans themselves, and continue to grow in numbers

on a daily basis.

Through the social media sites that Katy uses, she communicates effectively and regularly with her fans for such a famous pop star.

She makes time out of her most definite busy schedule to let her fans know that she is seeing and reading their tweets and Facebook posts towards her.

Her posts are short and concise, simply quick updates

about what she is currently doing, or just about anything

that is on her mind.

She intertwines all her social media platforms, by

“sharing” content between each of the sites. By doing

this, she allows her fans that may only be following her on

one platform, to view all of the same posts and

photographs.

Katy Perry’s has most definitely found her fan base. Most of them consist of teenage or

young adult females. They call themselves “Katy Cats”.

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