kellysearch versus google

Funnel Research Project

1Case Study 1Funnel Research Project

Method

To build campaigns on Google over 3 month period (different campaign sizes)

To set up Kellysearch campaigns to run in parallel (matching cost)

To clone site (with agreement) and host on an ISP Set up tracking tools to track conversions using 3rd party software Analytics: Google Analytics IP Reports: BizViz Call monitoring: Buzz (one for each referring site) To set up CRM module at customer end to track lead to order conversion KPIs

Proving Kellysearch Delivers Quality

Ad Impressions

Clicks

Enquiries

Orders

Adwords

Case Study 1Campaign: January to March ’08

Client market: Manufacturing

Product range: rivets, eyelets, machinery

Campaign Costs: £500 p/month Google (£1500 for test) £6000 package Kellysearch (£1500 for test)

Advert Impressions:

158,889

1,510

Adwords

Client Testimonial

Google enquiries were a distraction for my sales people“ “

Kellysearch enquiries were much more focussed“ “

Often we couldn’t charge for the Google orders as it wasn’t worth raising the paperwork“ “

Supporting video testimonial available on request

CFunnel Research Project

Method

To build campaigns on Google over 3 month period (different campaign sizes)

To set up Kellysearch campaigns to run in parallel (matching cost)

To clone site (with agreement) and host on an ISPSet up tracking tools to track conversions using 3rd party software

Analytics: Google Analytics IP Reports: BizViz Call monitoring: Buzz (one for each referring site)

To set up CRM module at customer end to track lead to order conversion KPIs

Proving Kellysearch Delivers Quality

Ad Impressions

Clicks

Enquiries

Orders

Adwords

stimonial

a disttraaction for my sales people “

were muuch more focussed “

rge forrr thhe Google orders as it he pappperrwork ““

monial

MethodTo build campaigns on Google over 3 month period (different campaign sizes)

To set up Kellysearch campaigns to run in parallel (matching cost)

To clone site (with agreement) and host on an ISP Set up tracking tools to track conversions using 3rd party software Analytics: Google Analytics IP Reports: BizViz Call monitoring: Buzz (one for each referring site) To set up CRM module at customer end to track lead to order conversion KPIs

1Case Study 1Funnel Research Project

Method

To build campaigns on Google over 3 month period (different campaign sizes)

To set up Kellysearch campaigns to run in parallel (matching cost)

To clone site (with agreement) and host on an ISP Set up tracking tools to track conversions using 3rd party software Analytics: Google Analytics IP Reports: BizViz Call monitoring: Buzz (one for each referring site) To set up CRM module at customer end to track lead to order conversion KPIs

Proving Kellysearch Delivers Quality

Ad Impressions

Clicks

Enquiries

Orders

Adwords

Case Study 1Campaign: January to March ’08

Client market: Manufacturing

Product range: rivets, eyelets, machinery

Campaign Costs: £500 p/month Google (£1500 for test) £6000 package Kellysearch (£1500 for test)

Advert Impressions:

158,889

1,510

Adwords

User Actions – where the value is:

Phone calls Emails Orders

Orders 8

10

8

£550

-£950

10

£4,300

+£2,800

Value

ROI

Adwords

Adwords

12

18

49

74

Clicks

4,066

Case Study 1unnel Reseaarch Prooject

Method

To build campaigns on Google over 3 month period (different campaign sizes)

To set up Kellysearch campaigns to run in parallel (matching cost)

To clone site (with agreement) and host on an ISPSet up tracking tools to track conversions using 3rd party software Analytics: Google Analytics IP Reports: BizViz Call monitoring: Buzz (one for each referring site)

To set up CRM module at customer end to track lead to order conversion KPIs

Proving Kellysearch Delivers Quality

Ad Impressions

Clicks

Enquiries

Orders

Adwords

Caase Study 11Campaign: Januuaryy to March ’0

Client market: MMannufacturing

Product range: rriveets, eyelets,, m

Campaign Costss: £500 p/mon £6000 packka

The buying funnel

Ad Impressions

Clicks

Enquiries

Orders

Adwords

Proving Kellysearch Delivers Quality

1Case Study 1Funnel Research Project

Method

To build campaigns on Google over 3 month period (different campaign sizes)

To set up Kellysearch campaigns to run in parallel (matching cost)

To clone site (with agreement) and host on an ISP Set up tracking tools to track conversions using 3rd party software Analytics: Google Analytics IP Reports: BizViz Call monitoring: Buzz (one for each referring site) To set up CRM module at customer end to track lead to order conversion KPIs

Proving Kellysearch Delivers Quality

Ad Impressions

Clicks

Enquiries

Orders

Adwords

Case Study 1Campaign: January to March ’08

Client market: Manufacturing

Product range: rivets, eyelets, machinery

Campaign Costs: £500 p/month Google (£1500 for test) £6000 package Kellysearch (£1500 for test)

Advert Impressions:

158,889

1,510

Adwords

User Actions – where the value is:

Phone calls Emails Orders

Orders 8

10

8

£550

-£950

10

£4,300

+£2,800

Value

ROI

Adwords

Adwords

12

18

49

74

Clicks

4,066

Comparative Statistics

Cost Per Click

CTR (Clicks % of Impressions)

Cost Per Lead

Lead Conversion (calls + emails % of orders)

Cost per Order

(Average Order Value)

£3.06

32.5%

£24.59

16.39%

£150

(£430)

£0.37

2.55%

£16.30

8.69%

£187.50

(£68.75)

AdwordsCase Study 1over 3 moonth period (different campaign sizes)

gns to rrrun in parallel (matching cost)

) and hooost on an ISPonversionnns ussing 3rd party software

for eachh refeerring site)

omer eend tto track lead to order conversion KPIs

Proving Kellysearch Delivers Quality

Ad Impressions

Clicks

Enquiries

Orders

Adwords

Case Study 1Campaign: January to March ’08

Client market: Manufacturing

Product range: rivets, eyelets, machinery

Campaign Costs: £500 p/month Google (£1500 for test) £6000 package Kellysearch (£1500 for test)

Addvert Impree

158,889

Adwords

1Case Study 1

1Case Study 1Funnel Research Project

Method

To build campaigns on Google over 3 month period (different campaign sizes)

To set up Kellysearch campaigns to run in parallel (matching cost)

To clone site (with agreement) and host on an ISP Set up tracking tools to track conversions using 3rd party software Analytics: Google Analytics IP Reports: BizViz Call monitoring: Buzz (one for each referring site) To set up CRM module at customer end to track lead to order conversion KPIs

Proving Kellysearch Delivers Quality

Ad Impressions

Clicks

Enquiries

Orders

Adwords

Case Study 1Campaign: January to March ’08

Client market: Manufacturing

Product range: rivets, eyelets, machinery

Campaign Costs: £500 p/month Google (£1500 for test) £6000 package Kellysearch (£1500 for test)

Advert Impressions:

158,889

1,510

Adwords

User Actions – where the value is:

Phone calls Emails Orders

Orders 8

£550

-£950

10

£4,300

+£2,800

Value

ROI

Adwords

Adwords

Clicks

Comparative Statistics

Cost Per Click

CTR (Clicks % of Impressions)

Cost Per Lead

Lead Conversion (calls + emails % of orders)

Cost per Order

(Average Order Value)

£3.06

32.5%

£24.59

16.39%

£150

(£430)

£0.37

2.55%

£16.30

8.69%

£187.50

(£68.75)

Adwords

Example emails

Case Study 1

Kellyssearchh Deelivvers Quality

Adwords

Case Study 1Campaign: January to March ’08

Client market: Manufacturing

Product range: rivets, eyelets, machinery

Campaign Costs: £500 p/month Google (£1500 for test) £6000 package Kellysearch (£1500 for test)

Advert Impressions:

158,889

1,510

Adwords

Usser Actionss

Phone calls Emmails Orders

Adwords

Clicks

Campaign: January to March ’08

Client market: Manufacturing

Product range: rivets, eyelets, machinery

Campaign Costs: £500 p/month Google (£1500 for test) £6000 package Kellysearch (£1500 for test)

Case Study 1

1Case Study 1

Method

To build campaigns on Google over 3 month period (different campaign sizes)

To set up Kellysearch campaigns to run in parallel (matching cost)

To clone site (with agreement) and host on an ISP Set up tracking tools to track conversions using 3rd party software Analytics: Google Analytics IP Reports: BizViz Call monitoring: Buzz (one for each referring site) To set up CRM module at customer end to track lead to order conversion KPIs

Proving Kellysearch Delivers Quality

The buying funnel

Ad Impressions

Clicks

Enquiries

Orders

Adwords

Case Study 1Campaign: January to March ’08

Client market: Manufacturing

Product range: rivets, eyelets, machinery

Campaign Costs: £500 p/month Google (£1500 for test) £6000 package Kellysearch (£1500 for test)

Advert Impressions:

158,889

1,510

Adwords

User Actions – where the value is:

Phone calls Emails Orders

Orders 8

£550

-£950

10

£4,300

+£2,800

Value

ROI

Adwords

Adwords

Clicks

Comparative Statistics

Cost Per Click

CTR (Clicks % of Impressions)

Cost Per Lead

Lead Conversion (calls + emails % of orders)

Cost per Order

(Average Order Value)

£3.06

32.5%

£24.59

16.39%

£150

(£430)

£0.37

2.55%

£16.30

8.69%

£187.50

(£68.75)

Adwords

Example emails Client Testimonial

Google enquiries were a distraction for my sales people“ “

Kellysearch enquiries were much more focussed“ “

Often we couldn’t charge for the Google orders as it wasn’t worth raising the paperwork“ “

Supporting video testimonial available on request

Ca e SStuuddy 1

Case Study 1Campaign: January to March ’08

Client market: Manufacturing

Product range: rivets, eyelets, machinery

Campaign Costs: £500 p/month Google (£1500 for test) £6000 package Kellysearch (£1500 for test)

Advert Impressions:

158,889

1,510

Adwords

User Actions – where the value is:

Phone calls Emails Orders

Orders 8

£550

-£950

10

£4,300

+£2,800

Value

ROI

Adwords

Adwords

Clicks

Coompparativee

Cost Per Click

CTR (Clicks % of Imprressions)

Cost Per Lead

Lead Conversion (callls + eemails % of orderrs)

Cost per Order

(Average Order Valuee)

Advert Impressions

158,889

1,510

Adwords

1Case Study 1 2Case Study 2

Proving Kellysearch Delivers Quality

The buying funnel

Ad Impressions

Clicks

Enquiries

Orders

Adwords

Case Study 1Campaign: January to March ’08

Client market: Manufacturing

Product range: rivets, eyelets, machinery

Campaign Costs: £500 p/month Google (£1500 for test) £6000 package Kellysearch (£1500 for test)

Advert Impressions:

158,889

1,510

Adwords

User Actions – where the value is:

Phone calls Emails Orders

Orders 8

£550

-£950

10

£4,300

+£2,800

Value

ROI

Adwords

Adwords

Clicks

Comparative Statistics

Cost Per Click

CTR (Clicks % of Impressions)

Cost Per Lead

Lead Conversion (calls + emails % of orders)

Cost per Order

(Average Order Value)

Example emails Client Testimonial

Google enquiries were a distraction for my sales people“ “

Kellysearch enquiries were much more focussed“ “

Often we couldn’t charge for the Google orders as it wasn’t worth raising the paperwork“ “

Supporting video testimonial available on request

udy 1Marchhh ’088

acturingg

eyeletss, mmachinery

00 p/mmontth Google (£1500 for test)000 paccckaage Kellysearch (£1500 for test)

Advert Impressions:

158,889

1,510

Adwords

User Actions – where the value is:

Phone calls Emails Orders

Orders 8

£550

-£950

10

£4,300

+£2,800

Value

ROI

Adwords

Adwords

Clicks

Comparative Statistics

Cost Per Click

CTR (Clicks % of Impressions)

Cost Per Lead

Lead Conversion (calls + emails % of orders)

Cost per Order

(Average Order Value)

Exxammple emma

User Actions – where the value is

Phone calls Emails Orders

Orders 8

10

8

£550

-£950

10

£4,300

+£2,800

Value

ROI

Adwords

Adwords

12

18

49

74

Clicks

4,066

490

1Case Study 1 2Case Study 2

Proving Kellysearch Delivers Quality

The buying funnel

Ad Impressions

Clicks

Enquiries

Orders

Adwords

Case Study 1Campaign: January to March ’08

Client market: Manufacturing

Product range: rivets, eyelets, machinery

Campaign Costs: £500 p/month Google (£1500 for test) £6000 package Kellysearch (£1500 for test)

Advert Impressions:

158,889

1,510

Adwords

User Actions – where the value is:

Phone calls Emails Orders

Orders 8

£550

-£950

10

£4,300

+£2,800

Value

ROI

Adwords

Adwords

Clicks

Comparative Statistics

Cost Per Click

CTR (Clicks % of Impressions)

Cost Per Lead

Lead Conversion (calls + emails % of orders)

Cost per Order

(Average Order Value)

Example emails Client Testimonial

Google enquiries were a distraction for my sales people“ “

Kellysearch enquiries were much more focussed“ “

Often we couldn’t charge for the Google orders as it wasn’t worth raising the paperwork“ “

Supporting video testimonial available on request

dy 1Marchhh ’088

cturingg

eyeletss, mmachinery

0 p/mmontth Google (£1500 for test)00 paccckaage Kellysearch (£1500 for test)

Advert Impressions:

158,889

1,510

Adwords

User Actions – where the value is:

Phone calls Emails Orders

Orders 8

£550

-£950

10

£4,300

+£2,800

Value

ROI

Adwords

Adwords

Clicks

Comparative Statistics

Cost Per Click

CTR (Clicks % of Impressions)

Cost Per Lead

Lead Conversion (calls + emails % of orders)

Cost per Order

(Average Order Value)

Exxammple em

2Case Study 2

Advert Impressions:

158,889

1,510

Adwords

User Actions – where the value is:

Phone calls Emails Orders

Orders 8

10

8

£550

-£950

10

£4,300

+£2,800

Value

ROI

Adwords

Adwords

12

18

49

74

Clicks

4,066

Comparative Statistics

Cost Per Click

CTR (Clicks % of Impressions)

Cost Per Lead

Lead Conversion (calls + emails % of orders)

Cost per Order

(Average Order Value)

Example emails Case Study 2Campaign: January to March ’08

Client market: Manufacturing

Product range: rivets, eyelets, machinery

Campaign Costs: £500 p/month Google (£1500 for test) £6000 package Kellysearch (£1500 for test)

Advert Impressions:

158,889

1,510

Adwords

User Actions – where the value is:

Phone calls Emails Orders

Orders 8

10

8

£550

-£950

10

£4,300

+£2,800

Value

ROI

Adwords

Adwords

12

18

49

74

Clicks

4,066

Comparative Statistics

Cost Per Click

CTR (Clicks % of Impressions)

Cost Per Lead

Lead Conversion (calls + emails % of orders)

Cost per Order

(Average Order Value)

£3.06

32.5%

£24.59

16.39%

£150

(£430)

£0.37

2.55%

£16.30

8.69%

£187.50

(£68.75)

AdwordsCase Study 2

tive SStatisstics

% of ordeeers)

Example emails Case Study 2Campaign: January to March ’08

Client market: Manufacturing

Product range: rivets, eyelets, machinery

Campaign Costs: £500 p/month Google (£1500 for test) £6000 package Kellysearch (£1500 for test)

Addvert Impre

158,889

Adwords

Google enquiries were a distraction for my sales people

Client Testimonial

“ “

Kellysearch enquiries were much more focussed“ “

Often we couldn’t charge for the Google orders as it wasn’t worth raising the paperwork“ “

Video Testimonial

User Actions – where the value is:

Phone calls Emails Orders

Orders 8

10

8

£550

-£950

10

£4,300

+£2,800

Value

ROI

Adwords

Adwords

12

18

49

74

Clicks

4,066

Comparative Statistics

Cost Per Click

CTR (Clicks % of Impressions)

Cost Per Lead

Lead Conversion (calls + emails % of orders)

Cost per Order

(Average Order Value)

£3.06

32.5%

£24.59

16.39%

£150

(£430)

£0.37

2.55%

£16.30

8.69%

£187.50

(£68.75)

Adwords

Example emails Client Testimonial

Google enquiries were a distraction for my sales people“ “

Kellysearch enquiries were much more focussed“ “

Often we couldn’t charge for the Google orders as it wasn’t worth raising the paperwork“ “ 1Case Study 1

Funnel Research Project

Method

To build campaigns on Google over 3 month period (different campaign sizes)

To set up Kellysearch campaigns to run in parallel (matching cost)

To clone site (with agreement) and host on an ISP Set up tracking tools to track conversions using 3rd party software Analytics: Google Analytics IP Reports: BizViz Call monitoring: Buzz (one for each referring site) To set up CRM module at customer end to track lead to order conversion KPIs

Proving Kellysearch Delivers Quality

The buying funnel

Ad Impressions

Clicks

Enquiries

Orders

Adwords

Case Study 1Campaign: January to March ’08

Client market: Manufacturing

Product range: rivets, eyelets, machinery

Campaign Costs: £500 p/month Google (£1500 for test) £6000 package Kellysearch (£1500 for test)

Video Testimonial

e emaiils Client Testimonial

Google enquiries were a distraction for my sales people“ “

Kellysearch enquiries were much more focussed“ “

Often we couldn’t charge for the Google orders as it wasn’t worth raising the paperwork“ “ Funnel Research Project

Method

To build campaigns on Google over 3 month period (different campaign sizes)

To set up Kellysearch campaigns to run in parallel (matching cost)

To clone site (with agreement) and host on an ISPSet up tracking tools to track conversions using 3rd party software

Analytics: Google Analytics IP Reports: BizViz Call monitoring: Buzz (one for each referring site)

To set up CRM module at customer end to track lead to order conversion KPIs

Prroving Kellly

Ad Impressions

Clicks

Enquiries

OrdersVideo Testimonial

Video Testimonial

User Actions – where the value is:

Phone calls Emails Orders

Orders 8

10

8

£550

-£950

10

£4,300

+£2,800

Value

ROI

Adwords

Adwords

12

18

49

74

Clicks

4,066

Comparative Statistics

Cost Per Click

CTR (Clicks % of Impressions)

Cost Per Lead

Lead Conversion (calls + emails % of orders)

Cost per Order

(Average Order Value)

£3.06

32.5%

£24.59

16.39%

£150

(£430)

£0.37

2.55%

£16.30

8.69%

£187.50

(£68.75)

Adwords

Example emails Client Testimonial

Google enquiries were a distraction for my sales people“ “

Kellysearch enquiries were much more focussed“ “

Often we couldn’t charge for the Google orders as it wasn’t worth raising the paperwork“ “ 1Case Study 1

Funnel Research Project

Method

To build campaigns on Google over 3 month period (different campaign sizes)

To set up Kellysearch campaigns to run in parallel (matching cost)

To clone site (with agreement) and host on an ISP Set up tracking tools to track conversions using 3rd party software Analytics: Google Analytics IP Reports: BizViz Call monitoring: Buzz (one for each referring site) To set up CRM module at customer end to track lead to order conversion KPIs

Proving Kellysearch Delivers Quality

The buying funnel

Ad Impressions

Clicks

Enquiries

Orders

Adwords

Case Study 1Campaign: January to March ’08

Client market: Manufacturing

Product range: rivets, eyelets, machinery

Campaign Costs: £500 p/month Google (£1500 for test) £6000 package Kellysearch (£1500 for test)

Video Testimonial

e emaiils Client Testimonial

Google enquiries were a distraction for my sales people“ “

Kellysearch enquiries were much more focussed“ “

Often we couldn’t charge for the Google orders as it wasn’t worth raising the paperwork“ “ Funnel Research Project

Method

To build campaigns on Google over 3 month period (different campaign sizes)

To set up Kellysearch campaigns to run in parallel (matching cost)

To clone site (with agreement) and host on an ISPSet up tracking tools to track conversions using 3rd party software

Analytics: Google Analytics IP Reports: BizViz Call monitoring: Buzz (one for each referring site)

To set up CRM module at customer end to track lead to order conversion KPIs

Prroving Kellly

Ad Impressions

Clicks

Enquiries

OrdersVideo Testimonial

2Case Study 2

2Case Study 2

Comparative Statistics

Cost Per Click

CTR (Clicks % of Impressions)

Cost Per Lead

Lead Conversion (calls + emails % of orders)

Cost per Order

(Average Order Value)

£3.06

32.5%

£24.59

16.39%

£150

(£430)

£0.37

2.55%

£16.30

8.69%

£187.50

(£68.75)

Adwords

Example emails Case Study 2 Advert Impressions: User Actions – where the value is: Comparative StatisticsCampaign: April to June ‘08

Client Market: Construction

Product Range: demolition, asbestos survey and removal

Campaign Costs: £266 p/month Google (£800 for test) £2400 package Kellysearch (£800 for test)

133,431

16,963

Adwords

Phone calls Emails Orders

Orders 0

3

0

£0

-£800

3

£6,000

+£5,200

Value

ROI

Adwords

Adwords

5

11

11

26

Clicks

826

69

Cost Per Click

CTR (Clicks % of Impressions)

Cost Per Lead

Lead Conversion (calls + emails % of orders)

Cost per Order

(Average Order Value)

£11.59

41%

£50

18.75%

£267

(£2000)

£0.96

2.55%

£21.60

-

-

Adwords

Funnel Research Project

Case Study 2

emaills Case Study 2 Advert Impressions: Usser ActionssCampaign: April to June ‘08

Client Market: Construction

Product Range: demolition, asbestos survey and removal

Campaign Costs: £266 p/month Google (£800 for test) £2400 package Kellysearch (£800 for test)

133,431

16,963

Adwords

Phone calls EEmails Orders

3

0

Adwords

5

11

11

26

Clicks

826

69

Campaign: April to June ‘08

Client Market: Construction

Product Range: demolition, asbestos survey and removal

Campaign Costs: £266 p/month Google (£800 for test) £3200 package Kellysearch (£800 for test)

Case Study 2

2Case Study 2

Example emails Client Testimonial

Google enquiries were a distraction for my sales people“ “

Kellysearch enquiries were much more focussed“ “

Often we couldn’t charge for the Google orders as it wasn’t worth raising the paperwork“ “

Supporting video testimonial available on request

Case Study 2 Advert Impressions: User Actions – where the value is: Comparative StatisticsCampaign: April to June ‘08

Client Market: Construction

Product Range: demolition, asbestos survey and removal

Campaign Costs: £266 p/month Google (£800 for test) £2400 package Kellysearch (£800 for test)

133,431

16,963

Adwords

Phone calls Emails Orders

3

0

Adwords

5

11

11

26

Clicks

826

69

Cost Per Click

CTR (Clicks % of Impressions)

Cost Per Lead

Lead Conversion (calls + emails % of orders)

Cost per Order

(Average Order Value)

£11.59

41%

£50

18.75%

£267

(£2000)

£0.96

2.55%

£21.60

-

-

Adwords

Funnel Research Project

Method

To build campaigns on Google over 3 month period (different campaign sizes)

To set up Kellysearch campaigns to run in parallel (matching cost)

To clone site (with agreement) and host on an ISP Set up tracking tools to track conversions using 3rd party software Analytics: Google Analytics IP Reports: BizViz Call monitoring: Buzz (one for each referring site) To set up CRM module at customer end to track lead to order conversion KPIs

Ca Stuuddy 2

Case Study 2 Advert Impressions: User Actions – where the value is: Coompparativee Campaign: April to June ‘08

Client Market: Construction

Product Range: demolition, asbestos survey and removal

Campaign Costs: £266 p/month Google (£800 for test) £2400 package Kellysearch (£800 for test)

133,431

16,963

Adwords

Phone calls Emails Orders

3

0

Adwords

5

11

11

26

Clicks

826

69

Cost Per Click

CTR (Clicks % of Imprressioons)

Cost Per Lead

Lead Conversion (callls + eemails % of orderrs)

Cost per Order

(Average Order Valuee)

Advert Impressions

133,431

16,963

Adwords

2Case Study 2

Client Testimonial

Google enquiries were a distraction for my sales people“ “

Kellysearch enquiries were much more focussed“ “

Often we couldn’t charge for the Google orders as it wasn’t worth raising the paperwork“ “

Supporting video testimonial available on request

Case Study 2 Advert Impressions: User Actions – where the value is: Comparative StatisticsCampaign: April to June ‘08

Client Market: Construction

Product Range: demolition, asbestos survey and removal

Campaign Costs: £266 p/month Google (£800 for test) £2400 package Kellysearch (£800 for test)

133,431

16,963

Adwords

Phone calls Emails Orders

3

0

Adwords

5

11

11

26

Clicks

826

69

Cost Per Click

CTR (Clicks % of Impressions)

Cost Per Lead

Lead Conversion (calls + emails % of orders)

Cost per Order

(Average Order Value)

£11.59

41%

£50

18.75%

£267

(£2000)

£0.96

2.55%

£21.60

-

-

Adwords

Funnel Research Project

Method

To build campaigns on Google over 3 month period (different campaign sizes)

To set up Kellysearch campaigns to run in parallel (matching cost)

To clone site (with agreement) and host on an ISP Set up tracking tools to track conversions using 3rd party software Analytics: Google Analytics IP Reports: BizViz Call monitoring: Buzz (one for each referring site) To set up CRM module at customer end to track lead to order conversion KPIs

Proving Kellysearch Delivers Quality

The buying funnel

Ad Impressions

Clicks

Enquiries

Orders

Adwords

udy 2 Advert Impressions: User Actions – where the value is: Comparative Statisticsne ‘08

uction

lition, aaasbeestos survey and removal

66 p/mmontth Google (£800 for test)400 paccckage Kellysearch (£800 for test)

133,431

16,963

Adwords

Phone calls Emails Orders

3

0

Adwords

5

11

11

26

Clicks

826

69

Cost Per Click

CTR (Clicks % of Impressions)

Cost Per Lead

Lead Conversion (calls + emails % of orders)

Cost per Order

(Average Order Value)

£11.59

41%

£50

18.75%

£267

(£2000)

£0.96

£21.60

-

-

Adwords

Funnee

User Actions – where the value is

Orders 0

£0

-£800

3

£6,000

+£5,200

Value

ROI

Adwords

Phone calls Emails Orders

3

Adwords

5

11

11

26

Clicks

826

69

0

2Case Study 2

Case Study 2 Advert Impressions: User Actions – where the value is: Comparative StatisticsCampaign: April to June ‘08

Client Market: Construction

Product Range: demolition, asbestos survey and removal

Campaign Costs: £266 p/month Google (£800 for test) £2400 package Kellysearch (£800 for test)

133,431

16,963

Adwords

Phone calls Emails Orders

3

0

Adwords

5

11

11

26

Clicks

826

69

Cost Per Click

CTR (Clicks % of Impressions)

Cost Per Lead

Lead Conversion (calls + emails % of orders)

Cost per Order

(Average Order Value)

£11.59

41%

£50

18.75%

£267

(£2000)

£0.96

2.55%

£21.60

-

-

Adwords

Funnel Research Project

Method

To build campaigns on Google over 3 month period (different campaign sizes)

To set up Kellysearch campaigns to run in parallel (matching cost)

To clone site (with agreement) and host on an ISP Set up tracking tools to track conversions using 3rd party software Analytics: Google Analytics IP Reports: BizViz Call monitoring: Buzz (one for each referring site) To set up CRM module at customer end to track lead to order conversion KPIs

Proving Kellysearch Delivers Quality

The buying funnel

Ad Impressions

Clicks

Enquiries

Orders

Adwords

Client Testimonial

Google enquiries were a distraction for my sales people“ “Kellysearch enquiries were much more focussed“ “Often we couldn’t charge for the Google orders as it wasn’t worth raising the paperwork“ “

Video Testimonial

Funn

mpresssionss: User Actions – where the value is: Comparative Statistics

133,4331

16,963

Adwords

Phone calls Emails Orders

3

0

Adwords

5

11

11

26

Clicks

826

69

Cost Per Click

CTR (Clicks % of Impressions)

Cost Per Lead

Lead Conversion (calls + emails % of orders)

Cost per Order

(Average Order Value)

£11.59

41%

£50

18.75%

£267

(£2000)

£0.96

£21.60

-

-

Adwords

Client Testimonial

Google enquiries were a distraction for my sales people“ “Kellysearch enquiries were much more focussed“ “Often we couldn’t charge for the Google orders as it wasn’t worth raising the paperwork“ “

Video Testimonial