ken colburn's social media 101 workshop

The noise keeps getting louder!(and what you can do about it)

Presented by Ken ColburnChief Big Mouth at Data Doctors

Social Media101

Who the heck is Ken Colburn?Founder & CEOData Doctors Computer ServicesData Doctors Data Recovery & Forensics LabsData Doctors Franchise Systems

Host Data Doctors Radio Program (92.3 KTAR)

Chair International Franchise Association’s Social Media Taskforce

Father Two veracious “Gen Y” consumers of all things digital

Crowd Poll

My Goal For This Session

Let’s Make This Interactive!

We are all currently experiencing a dual REVOLUTION…

A Social Revolution AND

A Mobile Revolution

Every consumer of content can now be a producer of content…

…everyone now has a voice, every

minute of the day.

Social Media Myth – Age Groups

In the Age of Social Media The Customer Really Is King!

The Good News:It’s Word-Of-Mouth ON STEROIDS!

Social Media

So What Do we Do KEN?!

Whatever you do, DON’T DO THIS!

3 Keys to every Social Media Strategy:

-Listen -Engage -measure

Addictomatic - Snapshot Social ScansSocialMention – Real-time Social SearchGoogle Alerts – Schedule Keyword Alerts

Twilert – Twitter Keyword Alerts

Monitter.com – Real-time Twitter MonitorMuckRack – Twitter Posts from Major MediaListorious – List of Experts using Twitter

Listen

Facebook - Start with your brand apostles, add the Like button on your website

LinkedIn - Recruit talent & partnerships

Twitter - Create new engagementsFoursquare – Fast growing location based network

TweetDeck - Great dashboard engagement tool

Engage

Goo.gl - Creates short trackable links for your posts Facebook Insights - Analytics

Google Analytics - Track back to your website HowSociable - Brand Social Report Card

Timely.is – Post at the best times automatically & track the engagment

Measure

• Don’t fear negative comments• Don’t make it a monologue• Don’t make it one person’s ‘job’• Don’t forget to fill out your profiles• Don’t forget to upload a picture (or logo)• Don’t forget to acknowledge others• Don’t be fake• Don’t be in a hurry• Don’t forget to be SOCIAL!

Common mistakes

Beginners Resources

• Facebook for Business – getting started

• 50 Ideas on Using Twitter for Business

• A Beginner’s Guide to Blogging Basics

• LInkedIn for Dummies – Cheat Sheet

Connect with me!Facebook.com/DataDoctorsTwitter.com/TheDataDocLinkedIn.com/in/TheDataDocwww.DataDoctors.com