keynote #4 transformative tangibles by francesca lanzavecchia and hunn wai
Post on 22-Feb-2017
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@LanzavecchiaWai
#LanzavecchiaWai
#UXSG #Transformation #TransformativeTangibles
Social Media Housekeeping
#LanzavecchiaWai
Our clients and commissioners have included Herman Miller, Cappellini, AgustaWestland,Mirage, Antolini, Nodus, Bosa and Alcantara.
Design Explorations for Experiential
Paediatric Waiting Room Systems
Presented to H.Miller
design leadership end
2014. Project to be
TACO service table for the nomadic
living space
In production, launched
at Salone de Mobile
2015
VIP Interior for AW169 helicopter
Available for client
specification 2015
Who we’ve worked with
Brand + MaterialConceptual Explorations Commissions
Curated by Giulio Cappellini &
Domitilla Dardi
Produced & exhibited at
the MAXXI museum in
Rome 2012 & 2015
Exquisite Ceramic Wall-pieces
In production, launched
at Salone de Mobile
2015
Artisanal Hand-Knotted Carpets / Edition of 5 per
model
In production, launched
at Salone de Mobile
“AGORÀ” marble expo stand
+ installation
Produced & launched
at Rho Fiera, Salone de
Mobile 2015
"TRANSITION"porcelain stoneware
tile system
In production, launched
at Cersaie 2015
#LanzavecchiaWai
Aviation,Healthcare,Childcare,Furniture Collections,Industrial Design,Limited Editions,Artisanal Objects,Fast-moving Lifestyle Goods,Interior Finishing Products,Tradeshow Stands,Wearables...
Domains we have entered
#LanzavecchiaWai
Our creative toolbox contains ethnographic research, industrial design, branding & identity,art direction for marketing & communications.
This results in a potent set of capabilities that allows us to engage projects contextually frommacro-to-micro, and manifest strategic solutions.
MacroMicroContext
Our Creative Toolbox
#LanzavecchiaWai
We uncover new opportunities and gaps within existing frameworks using research methods that immerse and get us close to the ground, close to the stakeholders, close to the context.
Quantitative + Qualitative Research
Surveys
Interviews
Shadowing
Observational Research
Workshops
User-Journey Mapping
Qualitative &
Qualitative Research
#LanzavecchiaWai
Practice Loci
Manufacturing+
MaterialIntelligence
Research+
Evidence
DefinedContexts forInnovation
UserExperience
BusinessVision&
Strategy
Manufacturing+
MaterialIntelligence
Branding,Marketing +
Comms.
#LanzavecchiaWai
The Perfectly Aligned Project
Manufacturing+
MaterialIntelligence
Research+
Evidence
DefinedContexts forInnovation
UserExperience
BusinessVision&
Strategy
Manufacturing + Material
Intelligence
Branding,Marketing +
Comms.
#LanzavecchiaWai
L+W Process - Build-up of Domain Knowledge Base
Business Strategies
Target Market
ConsumerMotivations
Product Systems
ArchetypesNarratives
Contexts
User ExperienceJourneys
BehaviorsSupported
Material &Colour
BehaviorsSupported
Aesthetic Language Design Semantics
ProjectDomain
#LanzavecchiaWai
It’s all about Relationships
Ritu
alBehavior
Identity
Rela
tions
hipRelationship
Relationship
Contextual
Objects
Relationsh
ip
Envir
onm
ent
-in-c
onte
xt
Relationship
User
Rela
tions
hip
Project
#LanzavecchiaWai
Relat
ionshi
p Relationship
Relati
onsh
ip
ContextualO
bjects
Relationship
Envi
ronm
ent
-in-c
onte
xt
Relationship
User
Rela
tions
hip
Project
Relationship
ContextualDigital
Ritu
al
Behavior
Identity
Connectedness
It’s all about Connectedness
#LanzavecchiaWai
Narratives we are interested in:
- Designing the Problem, Designing the Solution
- Turning Matter into Products- Rehumanizing Experiences
- Changing Perceptions of the Status Quo
- Agile Flow between
Work, Play, Living, Dining & Socializing
L+W Narratives
#LanzavecchiaWai
The L+W process
analyze & optimize
prototype
learn
test
co
ncei
ve
develop launchypothesis
Fueled By Insight Driven By CreativityRealizeFocused On Delivery
BusinessHuman& Emotiondesires - needs
h
#LanzavecchiaWai
Market
Ripeness forMeaningfulInnovation
Design DecisionMaking
MechanismL+W’s
Design Mission
No Country for Old Men
#LanzavecchiaWai
“Edgar Allan Poe
There is no exquisiteness in beauty without a little strangeness in proportion
PROaestheticsDisability Artifacts 01
#LanzavecchiaWai
Meetin
gs w
ith m
anufa
cturers
and
ortho
ses p
rodu
cers
Phys
iatris
t &
phys
iothe
rapis
ts
cons
ultati
on
Blog “Pœ
tics o
f
Frailty
”30
inter
views
with
ques
tionn
aires
10 in
-dep
th
inter
views
Materia
l
expe
rimen
ts
Produ
ction
of m
ore
than 4
0 proto
types
The Design Process
PROaesthetics - Disability Artifacts 01 / 2008
#LanzavecchiaWai
Over 65 - Senior target1. Active: retirement as a second life
2. Wants to maintain a good quality of life
3. Wants to live in an elegant way, discreet & comfortable
4. Loves being surrounded by pleasant objects
5. Does not like to be identified as a senior
6. Partially reduced motor skills and senses
No Country for Old Men
#LanzavecchiaWai
Navigating in the dark
& the light
Getting around &
moving objects
Hold, raise,lower, handle
Keeping balance,staying in position,
leaning
Sitting, lying down,getting up froma sitting position
Remembering, recording, writing
down
To prepare food, cutting, cooking,
washing up
Clean, fix,fold, store
Open & close containers
Communication, maintaining
contact, ensuringavailability on
communication devices
No Country for Old Men
#LanzavecchiaWai
Obser
vatio
n
Marke
t res
earch
Inter
views
Phys
iatris
t &
phys
iothe
rapis
ts
cons
ultati
on
Materia
l
rese
arch
Desig
n &
proto
typing
User
feed
back
on th
e produ
cts
The Design Process
No Country for Old Men
#LanzavecchiaWai
Highfunctionality
Intuitive & æsthetics-led function
Ease of use
Comfort
Reduces physical effort
Contemporary,not medical--looking
Non-mechanization of the body & home
Employment of warmer & nobler materials
A balance ofæsthetic & performance
OurAims
No Country for Old Men
#LanzavecchiaWai
“Current Elderly Aids medicalize the home & ostracize their users,how do we make them desirable, humanized and design-aligned?
Which Elderly behaviors need to and can be supported?
Which furniture archetypes can be augmented?”
No Country for Old Men
#LanzavecchiaWai
Key Areas for Intervention
1. Walking aids that also aid your lifestyle. 2. A desk lamp that helps you to view.
3. A chair that helps you get up.
No Country for Old Men
#LanzavecchiaWai
University of Michigan - HEALTH: Present Predicaments in Architecture and Urban Planning / 2013
#LanzavecchiaWai
Include 2015, Royal College of Art, London / Disruptive Inclusive: Disruptive ideas in inclusive design
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